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UN: Six billion mobile phone subscriptions in the world. There are almost as many mobile phone subscriptions in the world as people, a United Nations telecom agency has said.

UN: Six billion mobile phone subscriptions in the world

A report by the International Telecommunication Union (ITU) said there were about six billion subscriptions at the end of 2011. There are nearly seven billion people on Earth. Almost one billion subscriptions were in China, the study found.

Chapter 2

Marketing. In some ways marketing is as old as civilization itself.

Marketing

Forbes Welcome. The new shopping behavior that is creating big challenges for the retail industry. Consumer confidence reaches nine-year high. 5 Psychological Tactics Marketers Use To Influence Consumer Behavior. The vast majority of marketers aren’t psychologists.

5 Psychological Tactics Marketers Use To Influence Consumer Behavior

But many successful marketers regularly employ psychology in appealing to consumers. Consumer Behavior: The Psychology of Marketing. The truth behind YSLs rebranding. Hollister branding 'fictitious' One of Britain's fastest growing retail chains uses a date on its clothing labels with no historical foundation, a BBC investigation has found.

Hollister branding 'fictitious'

US fashion brand Hollister uses logos and labels bearing the date 1922, but the company was only founded in 2000. The brand story behind Hollister is also fictitious, the BBC's You and Yours has learnt. Sneaky Ways Retailers Use Science To Trick You Into Buying More Stuff. We'd like to think that we're in control of our consumption habits.

Sneaky Ways Retailers Use Science To Trick You Into Buying More Stuff

But anyone who's ever walked out of Whole Foods with two heavy bags in their hands when they had intended to buy only a cucumber knows that this isn't always the case. Retailers know that we're vulnerable to a number of influences when considering our purchases -- and they've made a whole science out of optimizing the shopping experience.

Many retailers manipulate nearly every aspect of our time in their inviting spaces -- from the layout and smell of the store to the price of the items to the behavior of the salespeople -- in order to separate you from as much of your money as possible. Here are seven ways that consumers are using psychology to dupe you into buying more stuff. EU Charges Google Over Shopping Searches, Plans To Probe Android. By Alastair Macdonald and Julia Fioretti BRUSSELS, April 15 (Reuters) - The European Union accused Google Inc on Wednesday of cheating consumers and competitors by distorting Web search results to favor its own shopping service, after a five-year investigation that could change the rules for business online.

EU Charges Google Over Shopping Searches, Plans To Probe Android

It also started another antitrust investigation into the Android mobile operating system, a key element in Google's strategy to maintain revenues from online advertising as people switch from Web browser searches to smartphone apps. EU Competition Commissioner Margrethe Vestager said the U.S. company, which dominates Internet search engine markets worldwide, had been sent a Statement of Objections - effectively a charge sheet - to which it has 10 weeks to respond. Business Branding: Building Customer Trust Through Colour  Brand it Like Britain  Branding: Understanding The Importance of Trust  When I joined the advertising business, there was a new buzzword called 'marketing'.

Branding: Understanding The Importance of Trust 

Few knew what it meant. At Ogilvy & Mather, where my career was born, we had a guy - yes, one person in the whole agency - whose job was to explain this new concept to our clients. Now, some people argue, everything is marketing. Me, Myself and I: Branding Yourself a Leader  In the digital age, personal branding has never been more important.

Me, Myself and I: Branding Yourself a Leader 

Whether it's the CEO of a large organisation, or the employee of a boutique brand, the way that people manage their online presence determines how they are viewed. In many ways, the prospect of being put under a digital microscope can seem daunting, but personal branding, if done properly, can be a great advantage. Corporate branding is not a modern day phenomenon - and it was not conceived for a digital age. Abercrombie & Fitch: A Sad Lesson In Branding  Abercrombie & Fitch is often on my radar - not because I wish I was young enough to be a target customer, employee or even a model but because it did everything "right" from a branding point of view yet continues to suffer financially.

Abercrombie & Fitch: A Sad Lesson In Branding 

Abercrombie & Fitch products are made from high quality materials and sold at high prices to support a "near-luxury lifestyle" brand image. Abercrombie & Fitch made an extra push toward this "near-luxury" brand position in 2005 when it opened its store on Fifth Avenue in New York. To me, Abercrombie & Fitch passed the ultimate marketing test - i.e., when you walked into a store you knew exactly what the brand stood for and whom it was targeting - not all retailers have always been so clear in their positioning. Guerrilla Marketing - Where It Is Now  With London 2012 slowly receding into the past, and the next wave of global sporting events such as the 2014 World Cup in Brazil and the Glasgow Commonwealth Games imminent, it's time to consider the state of ambush, or guerrilla, marketing in the sports world.

Guerrilla Marketing - Where It Is Now 

There's no doubt the threat of these aggressive marketing tactics loomed ominously over those involved in London 2012, but the Olympics also formed a landmark in the way that guerrilla marketing was managed for major global events. First, let's look at what exactly guerrilla marketing is - and why it happens. You Are Doing Your Marketing Wrong! It's Not Entirely Your Fault.  There I said it. That little secret every CMO knows. You are doing your marketing all wrong. And yes, I know you work incredibly hard at doing it right: spending all that money on analytics and lift studies, on brand messaging and optimizing SEM. Content Performance Marketing: The Power of Measurement & Optimization 

Photo Credit: flickr.com/photos/cadencrawford Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts. At that time I spoke about the importance of streamlining content strategies across search, social and mobile to truly engage customers at every touch point. However, content marketing has progressed significantly over the last several months, bringing new challenges and opportunities for brands. Though brands understand how important content can be, 70 percent of marketers say they lack a cohesive, strategic approach to content, according to Altimeter. Data-Driven Content Creation.

The Marketing to Women Landscape for 2015: Trends, Challenges and Implications  In the past, I have written blogs predicting trends for the coming year. This year, I want to focus on one trend, that of big data, and address what it means when marketing to women. When I discuss marketing to women, I find that most managers are well aware of the economic importance of women and recognize that women influence 85 percent of all household purchase decisions. I believe that 2015 will generate a renewed interest in marketing to women. This renewed interest will be driven by big data, which will draw managers back to demographics to explain consumer decision-making. In this post, I will address the big data phenomena before cautioning managers against overusing customer demographics (e.g., gender) to understand consumption.

Big Data The Broader Issue: Organizations will continue to focus on big data. This is why I wrote my book "Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Customer Needs. "

Nike

Marketing psychology and the hidden persuaders. Psychology is put to many uses beyond the discipline. World Retail Congress: 'Consumer shopping behaviour changed faster than retailers' Marketing Psychology: 10 Revealing Principles of Human Behavior. Promotions lose lustre as consumers grow weary. Neuromarketing - Ads That Whisper to the Brain. The diversity revolution: why your team needs to run the cognitive gamut @beckyjcoleman. Best Fashion Advertisements Spring 2015 - Fashion Campaigns Spring 2015. 12 of the Best Marketing and Advertising Campaigns of All Time. Why the modern world is bad for your brain.

Chapter 1

Chapter 3. Chapter 4.