Find the Pricing Model for Your Subscription Video. One of the keys to building a successful subscription business is knowing how to price your offering in a way that covers the costs incurred in developing a product or service and also reflects the perceived value of the offering. Should you offer a free trial? Go Freemium? These are all relevant questions for first-time entrepreneurs who must balance the need to drive conversions, increase revenue and, at the same time, retain members by continually providing high-value benefits. In her book The Membership Economy, online business guru Robbie Baxter provides some helpful pointers for defining the ideal pricing model for your subscription business.
We cover some of her most salient points and complement her insights with additional tips for building a successful pricing strategy. Why Pricing Is So Crucial Choosing the right pricing model is especially crucial when it comes to a membership program or subscription business. How to Structure Tiers for Your Subscription Offering Free Trial VS. Messenger International Shows Churches the Benefits of Video Streaming Services. The Internet has had quite an impact on the Church. According to a Faith Communities Today survey, the number of congregations across America using email more than doubled between 2000 and 2010. Ninety percent of congregations had embraced this technology, while just 35 percent had done the same a decade earlier. On top of this, the number of congregations employing websites in their daily operations had jumped from 33 percent to 69 percent in the same space of time.
As with many other groups and organizations, the Internet allows members of the Church to share their message and maintain contact at any time, any place. Social media is, of course, a key method of marketing and building online presences today. Likewise, older generations are active online, with smartphones and tablets allowing even the most computer-phobic man or woman to connect with others at their own leisure. A major advantage the Internet offers churches? The Power of Video Video Streaming Boosts Your Local Reach. Find the Pricing Model for Your Subscription Video. Most Common Subscription-Based Revenue Models. One of the most popular trends for companies over the last 10 years has been to implement a subscription-based model for some or all of their products and services. While most of us are familiar with at least one of the major subscription-based companies in the digital media realm, many of us have not stopped to think about the number of different revenue models that are represented in the market for these kinds of subscription services.
Subscription services have taken off in the industry over the last decade and investors place a high value on companies that implement subscription services. If you are thinking about implementing a subscription-based digital media revenue model for your own online business, take a look over some of the most common subscription styles on the market today: The “Freemium” Model One of the most prominent examples of the “freemium” model of subscription services today is found at Hulu. The Media Lines Model The Varied Access Model The Partnership Model. Uscreen Featured Client: Total Immersion. Keeping up with the ever-changing world of technology can be difficult when your primary medium is video.
This is the challenge that was faced by Total Immersion, a company focused on providing swimmers with the opportunity to grow and develop their skills. When they turned to the outstanding team at Uscreen, they discovered the multitude of benefits available from this all-inclusive video distribution platform. This allowed Total Immersion to grow their customer base exponentially, reaching audiences around the globe and enabling them to coach their clients to new heights in innovative and expansive ways. Who is Total Immersion? Total Immersion has brought the idea of swim coaching to the next level with their state-of-the-art teaching methods and effective resources. Their materials aim to teach swimmers of any age or ability how to swim faster, farther, and more efficiently.
How Does Total Immersion Use Uscreen? Total Immersion is using Uscreen to its fullest potential. Resources to Grow. How to Set Up Your Own Video Web Site. Videos are upending text-only content by the minute. If you’re not convinced, just take a look at the forecasts made by Cisco, a leader in IT, on the future of online video: By 2019, video will account for as much as 80% of all consumer Internet traffic.Video-on-demand (VOD) traffic will double by 2019.Internet-video-to-television traffic will increase fourfold from 2014 to 2019.50% of advertisers are already reallocating resources from TV to digital video. One of the ways content creators are wetting their feet in terms of video content creation is the use of video blogs, or vlogs, that make use of video-only content in place of text and static images.
Or, another way content creators are making the shift to moving images is through their YouTube channel and Vine, which is a platform for very short, looping videos. But you can easily go beyond this by using video as a key medium for transferring your skills and knowledge to others, and make a profit at the same time. Are you a musician? Need a Video Streaming Channel? Try Uscreen. Many small businesses already understand the value of video when it comes to marketing. But what about if you want to make video the product that your business sells? In that case, you wouldn’t want to just upload your content to a site like YouTube where anyone can access it for free. But building your own secure channel can be complicated. That’s where Uscreen comes in. Uscreen is a platform that lets businesses create their very own video streaming and subscription channels they can use to sell content. About 70 percent of users are small businesses, according to Uscreen’s President PJ Taei.
For its part, Uscreen gives you pretty much everything you need to build your own subscription streaming or video channel, except for the content. In addition, Uscreen doesn’t take any commission on the videos or subscriptions that you sell. So to get started, you need to choose the plan that best fits your business’s needs, then use the platform to upload your content. Image: Uscreen.tv. Uscreen Featured Client: Total Immersion. Make Extra Income Selling Videos Online. Online video streaming has revolutionized the way in which we consume media. Not too long ago, renting a movie meant riding to the video store or, later, using a mail-order DVD service. Today, we now have Netflix, Google Play, iTunes, and Amazon offering rental – a fast, simple process that brings the entertainment to the consumer with a minimum of effort. This model is unlikely to disappear anytime soon, either, with experts predicting video will account for a staggering 69 percent of all consumer internet traffic by 2017.
One major avenue video streaming has opened up for people is entrepreneurship. A wide range of people, from a diverse variety of backgrounds, are able to build successful careers and bolster their incomes producing their own line of videos. The best chance creators have to succeed is to stick to what they know best.
Here, we will take a look at five types of experts who could make extra income selling their own videos online. 1. 2. 3. 4. 5.