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Richard Avedon, Herb Ritts, and countless other great photographers have rocked the white background for decades. I recently went to a huge bookstore here in Atlanta and counted the number of magazine covers shot with a simple white background like we are going to investigate here. 87 COVERS SHOT ON WHITE OR A VARIATION OF A WHITE BACKGROUND. Eighty-seven magazine covers at one book store. Its everywhere and it is everywhere because it is simple and effective and makes your subjects pop. It beats the bloody hell out of any wrinkled up grey/blue/brown muslin any day of the week. Walk into a Target store this week and look at the in-store signage.