Studies on Facebook
Facebook Engagement Dips: 34% Spend Less Time on Site [STUDY]
One-third of Facebook users are spending less time on the site than they were just six months ago, a new survey suggests. According to findings from a poll conducted among 1,032 Americans by Reuters and research firm Ipsos, 35% of Facebook users said they are less engaged on the social network than they have been in the recent past. Only 20% of members are spending more time on the site. The study also found that four out of five Facebook members have never been influenced by ads run on the site. This indicates that marketing efforts that encourage Facebook users to buy products and services via the site may not be working.
Although a poll circulated the web last week that found one-third of Facebook users are using the social network less than six months ago, statistics show site engagement is actually up. A survey conducted among 1,032 Americans by Reuters and research firm Ipsos found that 35% of Facebook users said they are less engaged on the social network than they have been in the recent past and only 20% of members are spending more time on the site. However, both comScore and Nielsen traffic data shows members are accessing Facebook just as much — if not more — than six months ago. According to comScore , behavioral data shows that engagement for users is actually up 4% from 364 minutes spent on the site for each person in September compared to 379 minutes in April.
Facebook Engagement is Actually Up, Despite Reuters Poll
Facebook users in South Dakota, Tennessee and Colorado click through ads on Facebook at record rates. In South Dakota, Facebook users click on ads at a rate of 174% the national average. Meanwhile, residents of Vermont, Alabama and Indiana are the least likely to take the bait. In Vermont, the click-through rate (CTR) is 57% the national average. This is according to data provided exclusively to Mashable by marketing agency TBG Digital , which works with high-profile clients including jetBlue , Heineken and Coca Cola.
Facebook Marketers Reveal States Where Users Click on Ads Most [EXCLUSIVE]
Criminals might be taking to the web, but police are meeting them there. Facebook has proved to be a powerful tool for law enforcement to locate criminal activity. All Facebook communication leaves a trail, which can come in handy when police need to solve a crime.
20 Infamous Crimes Committed and Solved on Facebook [INFOGRAPHIC]
Students should think twice before logging into Facebook or sending text messages during study time, suggests a study to be published in the journal Computers & Education . The study — which controlled for demographics, high school GPA, internet skills and amount of study time — asked 1,624 students at a four-year university about their multitasking habits. The study included questions about how often students IM, email, search and talk during study time, but only Facebook and texting ultimately correlated with a lower GPA. There was no relationship between grades and using other technologies while studying. Scientists already know that the brain isn't capable of successful multitasking.
Use Facebook While Studying, Get Lower Grades
Do you want to know how that applicant you just interviewed will actually perform on the job? Check out her Facebook profile. That's the advice of a new study from the Northern Illinois University, the University of Evansville and Auburn University. The researchers recruited a group of four Facebook-savvy human resources professionals and students to evaluate the Facebook profiles of 56 users. The four perused each of the profiles for about 10 minutes each before grading them according to the so-called Big Five personality traits (openness, conscientiousness, extraversion, agreeableness and neuroticism). Six months later, the researchers compared the evaluations of the 56 users' work supervisors and found a strong correlation for traits including intellectual curiosity, agreeability and conscientiousness.
Facebook Profiles Accurately Predict Job Performance [STUDY]
[STUDY] Your Facebook Friends Influence How You Feel
"A cute baby dolphin for your weekend-viewing pleasure" a Facebook friend of mine writes. Under the text, I see a link to an imgur-hosted image of that amazingly adorable marine mammal. Suddenly, my day is feeling a lot better. Did I just catch a mood... on Facebook?
On Facebook and Twitter, Few Want Political News [STUDY]
Only six percent of Americans are getting their political news from Facebook while a meager two percent do the same on Twitter, according to a study conducted by the Pew Research Center for the People & the Press. The study , which analyzed how Americans are watching the 2012 presidential race, also found that interest is down from 2008 across mediums. 29 percent of respondents have said they're following news about the election "very closely," down from 34 percent the same time last year. The campaign has lost the interest of many young Americans.INFOGRAPHIC: How To Spot Fake Facebook Accounts
How can you tell if a Facebook account is fake ? Barracuda Labs is on the case. Barracuda Labs analyzed 2,884 active Facebook accounts to determine the differences between authentic ones and fake pages created by scammers and spammers. Among the findings are:
Facebook Study Shows Power Users Dominate News Feed Actions
Facebook users receive more comments, messages and likes — the hugs and high-fives of social networking — than they give, according to a new study. The Pew Research Center’s Internet & American Life Project study, which looks at Facebook activity of users over a one-month period, shows that users Like content on their News Feed about 14 times, while their content is Liked about 20 times. Users send about nine personal messages and receive 12.[STUDY] A Friend of a Friend in Real Life But Not on Facebook
Picture this: You're at a party, and your good friend introduces you to one of their friends. You two hit it off, and boom - a new friend! You've just become friends with a friend of a friend. In real life, this is a common occurrence. On Facebook, a friend of a friend isn't necessarily an actual friend.Young people are using Facebook for personal over professional reasons, yet they are friending their coworkers. A new study by Millennial Branding , of over 50 million Facebook data points from Identified.com , uncovers that people aged 18 to 29 are inadvertently using their profiles as an extension of their professional personality, even though they are socializing with family and friends. And 64 percent of so-called generation y fails to list their employer on their profiles, yet they add an average of 16 coworkers each to their friend group. “Gen y needs to be aware that what they publish online can come back to haunt them in the workplace.
INFOGRAPHIC: Generation Y, Employment And Facebook
If you think you're different on Facebook than you are in real life, you've got some explaining to do. A 2011 study from the University of Texas at Austin's Department of Psychology called "Manifestations of Personality in Online Social Networks: Self-Reported Facebook-Related Behaviors and Observable Profile Information" published in the academic journal Cyberpsychology, Behavior, and Social Networking found that Facebook users are no different online than they are offline. The study also revealed strong connections between real personality and Facebook-related behavior. Social and personality processes, the study says, accurately mirror non-virtual environments. Looking at the big five personality traits - openness, conscientiousness, extraversion, agreeableness and neuroticism - Professor Samuel D.
Study: Your Facebook Personality Is The Real You
Want more Facebook friends? Then make sure you're listening to the latest hit music. A recently published study by three researchers at Harvard examines how and why people make friends on social networks. The study shows that people who share an interest in music and movies are most likely to friend each other. Having a similar interest in books, meanwhile, carries no weight when it comes to making online friends. The study also documents how Facebook friends impact each others' preferences.
How To Win Friends on Facebook with Music and Movies -- But Not Books [STUDY]
Like to keep your love life under wraps? Be careful if you're on Facebook . The social network may be able to predict how happy you are in your relationships, how satisfied your boyfriend or girlfriend is, when you're most likely to break up or make things official with someone new and even what songs you're most likely to listen to when you're on a hormone high or down in the dumps. "It's not official until it's on Facebook," goes the not-so-old maxim.