What to Do When Your SEO Tactic Doesn't Work. Marios Alexandrou | June 13, 2012 | 6 Comments inShare59 A three-step process for winding down a tactic.
Years ago, before the likes of Twitter and Facebook stepped to the front of the stage, blogging was all the rage. People saw that successful bloggers attracted audiences that were often greater than what the typical commercial site could attract. Why 'The Atlantic' No Longer Cares About SEO. The number of online news consumers has grown consistently over the past half-decade, yet not every publication has gotten the same lift as The Atlantic, whose web audience has catapulted from approximately 500,000 to 13.4 million monthly visitors since taking down its paywall in early 2008.
As we've explored previously, there are many factors that have contributed to The Atlantic's online success: assigning a number of well-known columnists, like James Fallows and Andrew Sullivan (now of The Daily Beast), to begin writing original pieces for TheAtlantic.com; launching and staffing two new online news properties, TheAtlanticWire.com and TheAtlanticCities.com; and building up its digital ad offerings to support those hires. Furthermore, The Atlantic is adapting its editorial strategy to the shifting landscape of online news consumption, namely, to capitalize on the growing importance of social networks, rather than search engines, as sources of traffic. SEO DIY: Optimize Your Startup's Website Yourself. 10 Ways to Optimize Your Ecommerce Site for Google Search. Ecommerce websites have several inherent qualities — shallow copy, duplicate content and a large product catalog — that make it challenging to achieve a high Google ranking.
But there are some best practices you can employ, in addition to traditional SEO techniques, to help your ecommerce site gain traction on Google. It's relatively simple: The more that you pay attention to the pitfalls of search, the more you can benefit from search. How Google's +1 Button Affects SEO. Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike.
It's different from Facebook's "Like" button, in that it doesn't directly share content to a user's social stream. But the cultivation of a social graph has long been the goal of Google, and its connection to search was likely inevitable. Google defines the +1 as a feature to help people discover and share relevant content from the people they already know and trust. Users can +1 different types of content, including Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button. The plot thickened last month when Google launched Search plus Your World. 4 Ways to Boost Your SEO With Google+ If you use Google regularly — and who doesn't?
— you've probably noticed that the company has been using various ways to coerce you to join Google+, its incipient social network. The plugs have been pretty overt and include a call-to-action on Google's homepage and automatic G+ registration for new Gmail accounts. For businesses, the sell has been more subtle. 2011: The Year Google & Bing Took Away From SEOs & Publishers. A Guide to SEO Salaries By Market [INFOGRAPHIC]
Sometimes finding your dream job is like an Easter egg hunt: It's not only how you look for jobs, but also where you look for them.
It seems like common sense, but in order to hedge your bets and ultimately nab a high-profile gig, it's all about location, location, location. This handy map, researched and developed by Onward Search ranks the cities where SEO (Search Engine Optimization) positions are most clustered and breaks down average salary ranges by rank, from entry-level to the big boss. It's unsurprising that the mantle for most available SEO gigs is New York City (with L.A. and San Francisco hot on its heels), but smaller markets like Atlanta are also willing to pay comparable salaries for top-notch talent. Are you hungry for a position in the SEO world? Check out the infographic below to find the prime locales for getting your feet wet (or a leg up) in the job of your dreams.
Every week we post a list of social media and web job opportunities. Google's Matt Cutts: Good Content Trumps SEO. This is a message that can't possibly be repeated often enough: Good content trumps SEO.
Google Adds More Social SEO With +1'd News Articles. 6 Best Practices for Modern SEO. Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group.
Connect with her on Twitter @erinever. Google’s search results aren’t what they used to be. Need proof? Just look at its results page. No longer solely comprised of traditional, organic site matches, Google now lists local maps, images, videos and social cues as well — and it’s affecting more than just what you see. If you rely heavily on search engines for pageviews and sales, as many businesses do, Google search results will drastically affect how your customers find you. 1. There’s a good probability that a large chunk of the Google searches you perform will display Google Places listings – and consumers are taking notice.
If your business relies on local listings, concentrate on scoring a seat at Google Places. Citations: Ensure that your correct business information is listed in as many (reputable) sources as possible around the Internet.