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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers. We've already covered some best practices for brands on Pinterest, but if you're looking to mix up your content creation, try Tumblr. The Quick and Dirty Guide to Tumblr for Small Business The Quick and Dirty Guide to Tumblr for Small Business
Going Viral Visualized The baby who laughs at ripping paper. The overdramatic chipmunk. Nyan Cat. These characters are forever immortalized in the world of viral Internet content. But what is it about these vastly different pieces of content that make them so ubiquitous and sharable? Going Viral Visualized
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. You know that awful, "Did I leave the oven on?" pit-of-your-stomach feeling of dread at a possible screw up? Yeah, well now you can also get that feeling from social media. HOW TO: Recover from a Social Media PR Disaster HOW TO: Recover from a Social Media PR Disaster
What to Do When Your Celebrity Client Flips Out on Social Media In the wake of another celebrity social media meltdown this week, the question "where is his publicist?" has appeared from commenters in almost every article on the topic. Let me start by stating this is not a gossip column, nor an attempt to cover content outside of social media. Twitter, as well as any other form of social media is vital for celebrities and brands. Chris Brown is not the first of either to make a public mistake online, as the photo gallery below will attest. What to Do When Your Celebrity Client Flips Out on Social Media

The Anatomy of a Social Media Crisis

Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday. For the report, entitled "Social Business Readiness: How Advanced Companies Prepare Internally," Altimeter Group analyzed 50 social media crises that have occurred since 2001 and found that those reaching mainstream media have risen steadily through the past decade, with just 1-2 incidents per year in the first five years and a total of 10 social media crises last year alone. The report also sheds light on exactly how social media crises arise and how companies can avoid them. The Anatomy of a Social Media Crisis
An app called Path launched its version 2 do-over yesterday. "The smart journal that helps you share life with the ones you love," it calls itself now. I ignored this app until today. Path, Timeline & Worship of The Self Path, Timeline & Worship of The Self
Social Network That You Own And Control With BoonEx you just download, install and run software for your very own online community, that you control from top to bottom. You get all the source code, your host your site and you reap all the benefits of your hard work. Backed By Strong Community Of Over 200,000 Web-Masters

BoonEx - Community Software Experts

BoonEx - Community Software Experts
Occupy Wall Street activists are developing a social network called The Global Square for the generation of protesters. “We don’t want to trust Facebook with private messages among activists,” developer Ed Knutson told Wired. Knutson is helping build the network, which will unite members of Occupy movements across the globe. As more of the physical encampments are evicted across the U.S., digital meeting places will be of increased importance, explains a November RoarMag blog post. Occupy Facebook: Social Network for Protesters in the Works Occupy Facebook: Social Network for Protesters in the Works