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The Quick and Dirty Guide to Tumblr for Small Business. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers. We've already covered some best practices for brands on Pinterest, but if you're looking to mix up your content creation, try Tumblr. To date, there have been 16,827,658,845 posts on the site, so isn't it time you get it on the action? As with any other platform, there are pros and cons to consider. Set Up Your Tumblr Pick a password and designate a URL for your Tumblr — the URL will be Then, customize your blog. Going Viral Visualized.

The baby who laughs at ripping paper.

Going Viral Visualized

The overdramatic chipmunk. Nyan Cat. These characters are forever immortalized in the world of viral Internet content. But what is it about these vastly different pieces of content that make them so ubiquitous and sharable? According to research by, whatever makes a video or meme go viral is mysterious, but also follows certain patterns. So if "going viral" is your goal, how can you optimize a campaign to transform into a Web meme goldmine?

What's your favorite viral campaign? Infographic designed by Voltier Digital. HOW TO: Recover from a Social Media PR Disaster. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

HOW TO: Recover from a Social Media PR Disaster

You know that awful, "Did I leave the oven on? " pit-of-your-stomach feeling of dread at a possible screw up? Yeah, well now you can also get that feeling from social media. Nearly anyone managing more than one social profile has felt their stomach drop out when they think they accidentally posted something personal on a professional site. What to Do When Your Celebrity Client Flips Out on Social Media. In the wake of another celebrity social media meltdown this week, the question "where is his publicist? " has appeared from commenters in almost every article on the topic. The Anatomy of a Social Media Crisis.

Social media crises are on the rise, but 76% of those that occurred since 2001 could have been diminished or averted with the proper social media investments, according to a report by Altimeter Group released on Wednesday.

The Anatomy of a Social Media Crisis

For the report, entitled "Social Business Readiness: How Advanced Companies Prepare Internally," Altimeter Group analyzed 50 social media crises that have occurred since 2001 and found that those reaching mainstream media have risen steadily through the past decade, with just 1-2 incidents per year in the first five years and a total of 10 social media crises last year alone.

The report also sheds light on exactly how social media crises arise and how companies can avoid them. The majority of businesses caught up in social media crises lacked proper internal education programs, but the lack of a professional staff, triage system and employee social media policy were also key problem areas for companies.

Path, Timeline & Worship of The Self. An app called Path launched its version 2 do-over yesterday.

Path, Timeline & Worship of The Self

"The smart journal that helps you share life with the ones you love," it calls itself now. I ignored this app until today. All I saw from version 1 was emoji spam in my Twitter stream. Let's take it as read that version 1 failed to catch on, hence version 2. How does an app help you "share life with the ones you love? " The tech "world," or "scene," or whatever it is, is in love with this app. Your Path, Your Timeline, Whatever Path, in the exact manner as the conspicuously not-shipped Facebook Timeline, makes your life into a story, and your friends and family are the characters. But Path's attention to detail puts Facebook to shame. Path is a closed network. Doesn't that sound nice? BoonEx - Community Software Experts. Occupy Facebook: Social Network for Protesters in the Works.

Occupy Wall Street activists are developing a social network called The Global Square for the generation of protesters.

Occupy Facebook: Social Network for Protesters in the Works

“We don’t want to trust Facebook with private messages among activists,” developer Ed Knutson told Wired. Knutson is helping build the network, which will unite members of Occupy movements across the globe. As more of the physical encampments are evicted across the U.S., digital meeting places will be of increased importance, explains a November RoarMag blog post. "In addition to the local squares, we now need a global square where people of all nations can come together as equals to participate in the coordination of collective actions and the formulation of common goals and aspirations. The Global Square will include an interactive map of uprisings around the world, an easy search option to find movements near you, a Facebook-style news feed, calendars, debate forums, collaboration space, messaging and more.