5 Tips to Maximize Your Brand's Facebook Reach. Believe it or not, you can expand your Facebook reach now, in a few simple steps.
According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establish. While Facebook has never officially divulged exactly how to gain greater reach — though it did release an ad product, Reach Generator — there are several tactics known to work. How Marketers Can Use Reddit. Jacqueline Zenn is the director of social media strategy at SociaLogic, a social media marketing firm. Previously, she worked at several leading interactive agencies creating and executing digital strategies. Follow her @jazspin. Bitly data shows the best times to post links to Facebook, Twitter and Tumblr. Bitly, the URL shortener of choice for most people, has analyzed its click-tracking data to find the optimal days and times for posting links to social media.
The results show interesting, distinct patterns among Twitter, Facebook and Tumblr. On Twitter, the best window is 1 to 3 p.m. Mondays through Thursdays. Facebook was hot at 1 to 4 p.m. The Ultimate Digital Customer Service Guide. In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service.
Those who own their own business will tell you: Getting (and keeping) customers is not easy. 5 Tips for Creating and Maintaining Customer Loyalty. Enjoyment: Just getting the job done is not enough. Your product should be a delight to use. Invest in usability and product design and make your product truly intuitive. This Is What Happens When Models Don't Like The Offensive Ads You Put Them In. What You Need to Know About Building a Mobile App for Your Brand. In case you haven't noticed, most of your potential customers have gone mobile.
Last June, consumers began spending more time on mobile apps than on the web, according to researcher Flurry. Earlier in the year, Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, released a report showing that combined sales of smartphones and tablets overtook PCs for the first time. You may have noticed that you yourself are spending more time on your smartphone or tablet these days as well. While creating a mobile website seems like an easy, cheap way to maintain visibility in this environment, another option is to create your own app. What to Do When Your Social Media Strategy Is Successful. There are many guides out there that teach businesses how to tactically use social media, but few that discuss how to adapt all your departments to its uprooting effects.
That's what Amber Naslund says, and why she co-wrote The Now Revolution with Jay Baer, a book that focuses on helping businesses develop a "horizontal strategy" to handle the impact of social media. Naslund appeared on Behind the Brand to talk to Bryan Elliot about her book, and her advice for businesses. "Social media is really easy to get into, but we don’t have a lot of suggestions of what happens when it goes right," Naslund suggested. "Slow down. Why Some Musicians May Not Own Their Social Media Followers. Max Blau is Paste Magazine‘s multimedia editor, where he oversees all audio, video and photo content on the website.
He is also a freelance writer, photographer and videographer. Follow him at @MaxBlau or check out his blog. When fans communicate with their favorite musicians on Twitter or Facebook, they rarely ask, “Who owns the social relationship?” But for artists and labels, this conversation happens daily — and it may drastically change in the near future. Take the legal dispute between Noah Kravitz and Phonedog, a phone review site and Kravitz’s former employer.
The legal battle between Noah Kravitz and Phone Dog remains unresolved, but the outcome will likely set the tone for future social media ownership disputes, particularly for artists and musicians. SEE ALSO: Lady Gaga the First to Hit 20 Million Twitter Followers Practices for ownership of Twitter followers, Facebook fans and other social media connections have yet to be widely established in many industries. Balancing Act. How P.R. Pros Keep Their High-Profile Clients Out Of Trouble On Twitter. Seconds after one of Jai Manselle's NBA clients accidentally tweeted out classified information about negotiations to end last fall's lockout it was already too late to delete the 140-character message.
"It was immediately reblogged, screenshot, retweeted and disseminated heavily," said Manselle, a public relations specialist whose firm represents clients ranging from the American Red Cross to Sean Combs. The people who handle public relations for high-profile clients know it's not a matter of if, but a question of when a celebrity, athlete or politician will get himself or herself in trouble for something they post on Twitter. The top P.R. firms are actively implementing strategies to make sure their best-known clients don't turn today's tweet into tomorrow's headline. That can range from simple and frequent reminders ("never tweet while intoxicated") to taking complete control of a client's Twitter account.
How to Take Your PR Pitches to the Next Level. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Often the most visible element of public relations, media relations is a tried-and-true tactic that can influence opinion, change behaviors, and generate new leads and sales. PR people have always built relationships with relevant journalists to pitch stories about clients. And as bloggers’ popularity increased, PR specialists began adding bloggers to their media lists in an attempt to secure product reviews, guest posts and other forms of editorial coverage. Industry insiders like to debate the merits of influence, but the truth is that virtually anyone has the opportunity to shape perceptions by creating and sharing content online. In fact, the New York Times recently quoted a tweet, helping someone with seven followers gain a much larger audience. Incorporate New Platforms A #WarbyWalk Instagram by @deluda. OPEN Forum Mobile. OPEN Forum Mobile.