Self-Publishing. Written By: Rachel Sanders Today’s authors have started to catch on to the fact that they no longer have to depend on and pay a third-party publisher to do the work that they can do themselves by self-publishing. Self-publishing is no piece of cake, but these books have all the potential to be best sellers and major moneymakers just like their commercially-published counterparts. Whether you’re sold on having endless artistic freedom or complete control over your work, self-publishing is a rewarding task and terrific option for authors who are willing to put in the extra effort. Here are 10 things you need to know about self-publishing: You Need to Pick a Niche: It’s important to pick a well-defined niche for your book to guide you during the writing process and help determine your target audience. Learn a Language in 10 days. Free Tech Support. Dictionary. Caller ID Lookup.