Westjet Soars With Employee Innovations. Managing Innovation - Interview with CEO of Adidas | MeetTheBoss | Co-creation 90:10 Group. Crowdsourcing definition, crowd wisdom, collective intelligence and how it works - Chaordix. Howe later refined his definition on his blog, while he was researching his seminal 2008 book, Crowdsourcing, with the following: The White Paper Version: “Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.”
(Howe, 2008) The Sound bite Version: “The application of Open Source principles to fields outside of software.” (Howe, 2008) Jeff Howe’s Video Version: which also features Calgary’s iStockphoto, another local pioneering company in crowdsourcing. How Long Has Crowdsourcing Been Available? The practice of tapping a crowd has long been used by business. Chaordix: A Pioneer in the Crowd The founding company of Chaordix opened its doors and began to innovate with crowdsourcing back in 2006 to identify highest-opportunity technology ventures for investment and development. La vedette du stock – Lise Gagné. FuturEyes LAB. Www.15inno.com/wp-content/uploads/2011/10/Making-Open-Innovation-Work-by-Stefan-Lindegaard.pdf. Stowe Boyd • The Dark Side Of Crowdsourcing. I saw a piece about how crowdsourcing can help small businesses, but the author, Laura Rich, never mentioned the motivations of the crowd: why do they help? Laura Rich, Tapping the Wisdom Of the CrowdFROM all appearances, Trek Light Gear is a substantial operation.
The company sells many products, like its signature lightweight hammock, backpacks, tarps and apparel. It operates a flagship store in Boulder, Colo., distributes products online and sells at festivals and events all over the country.But Trek Light has a full-time staff of one: Seth Haber, the founder. “I’m always trying to seem bigger,” he said.For example, when it comes to product development, branding and market research, he has felt the pinch of being a small operation. So last year, he turned to crowdsourcing for help.Through a local company called Napkin Labs, Mr.
Haber gained access to a large pool of consumers for feedback on how the company was presenting itself and where it should be going. Co-Create with Lufthansa Cargo. Dear Air Cargo Community, we want to thank you for your great engagement in this second Air Cargo Innovation Challenge. Since November 8, 2012 the contest is now closed for the submission of new ideas. The jury meeting took place on November 28, 2012 in Frankfurt, where the decision on the winners of this year's challenge was made.
The results of the jury meeting and the winning ideas can be viewed here . Click here to find more information about the contest. Latest Ideas Timeline. Lego’s $50 Million Open Innovation Failure. The headline screams like a disaster. It’s not really that bad. Yes, Lego took a loss around that size when they decided to shut down their online game, Lego Universe, but they also learned some valuable lessons. Jyllands-Posten, a Danish newspaper, did a story on the closing of Lego Universe, a so-called Massive Multiplayer Online Game (MMOG). It was a good article with interesting comments from Lego executives that were useful to extract some lessons on (open) innovation that go beyond Lego.
Lego admits they did things wrong with Lego Universe. A big mistake was that they required people to buy a DVD in a store before they could start playing the online game. Ok, the use of market research sounds fair enough, but Lego’s approach still highlights an important lesson on innovation. In this case, it not only created a barrier for using the game although it should be noted that successful MMOG’s use a similar model. I think companies need to find a proper balance on market research. Creating Paradigm Shifting Insights Using Co-Creation And Crowd Sourcing - The Huffington Post.
Cowritten by Tina Santiago, Tanja Aitamurto, Richard Spencer and Dr. Jaewoo Joo. Coming up with creative ideas that can change mental and technical contradictions into progress and profit are among the toughest challenges in business today. Without previous mental or technical references from which to extrapolate we rely on inspiration and intuition when applying new processes. The key to success is operating with a comprehensive combination of systematic and random searches, the alternative being to rely on "old fashioned luck. " The biggest obstacle to the realization of paradigm shifting insights is our current thinking.
One challenge is that people tend to surround themselves with those who think more or less as they do and they are also unconsciously drawn towards reading articles and watching news programs with which they already agree. With the emergence of the new social and news media, changing one's environment in the blink of an eye is now possible.