Web Analytics For Dummies - Pedro Sostre, Jennifer LeClaire. Web Analytics Demystified: A Marketers Guide to Understanding How Your Web ... - Eric T. Peterson. Advanced Web Metrics with Google Analytics - Brian Clifton. Pdf.edocr.com/a0159f29bb325c88e11ce7a9a042b7db89e5e1bd.pdf. History of Web Analytics: How it Started and Where it is Going. Written by: Kristina Dems•edited by: Rebecca Scudder•updated: 7/1/2010 The history of web analytics spans the last 15 years. It seems like a very short time but since the mid 1990's, web analytics has evolved from simple image hit counters to sophisticated technologies that are relied upon by a huge industry. Web AnalyticsWeb analytics as we know it now requires somehow technical know-how in the fields of server logs, search engine algorithms and several types of scripting languages.
It's amazing that all of this started with simple hit counters in the mid 1990's. The following is a short history of web analytics. We are going to see its evolution from simple image counters embedded on web pages to sophisticated algorithms that draw big business.HIt counters and web server logs are two methods of web analytics. Let's start by discussing the its history and development.Hit CountersThe history of web analytics began with simple hit counters that became a fad in the mid 1990's.
Actionable Web Analytics: Using Data to Make Smart Business Decisions - Jason Burby, Shane Atchison. History of Web and Social Analytics. The 10 Smartest Web Analytics Tools. These tools offer an easy and inexpensive (sometimes free!) Way to know everything about your website. July 23, 2012 Trying to understand your Web visitors can be a bit, well, confusing. Each individual visitor brings his own set of data that has to be collected, measured, analyzed and reported. If you don’t know what you’re looking at, it can feel a bit like being handed a Rubik’s Cube.
Luckily, there are plenty of tools out there that can turn all of that collected information into an easy-to-understand report that gives you much-needed insight into your unique Web visitors. Here are some of the top 10 tools that you can use to gain more understanding about your website traffic. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. What analytics tools have you tried out for your website?
John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. A Brief History of Web Analytics. As this year celebrates the 20th anniversary of the World Wide Web, we thought it fitting to reflect on the pioneering efforts of web optimization and the building blocks of our present day web analytics solutions. Here, we unravel a brief timeline of key events in the web analytics industry.
These developmental milestones are part of an ongoing collective effort to make the internet a better place for a global community of users. 1990 – The Birth of the World Wide Web The internet is essentially a constant dialogue of HTML code, flowing back and forth between a web user and a web server. On Christmas Day 1990, Sir Tim Berners-Lee successfully implemented the first dialogue of this kind, creating the internet as we experience it today. 1993 – Log Files, Creation of WebTrends Each time a certain HTML element is requested by a visitor, it is called a “hit” and is recorded into a log file. 1995 – Creation of Analog Dr. 1996 – Hit Counters Accrue, Omniture, and WebSideStory were founded.
Web analytics: stuck in a world of reporting. Web analytics is now seen as a standard part of the site owner’s tool box and the data it provides has become a staple of web marketing. However, the technology and approaches underpinning analytics are moving on, but the market is failing to keep up to speed with these changes. For many marketers, web analytics is simply a reporting tool, giving you relatively static information about how many people have visited your site, what pages they visited and how long they stayed there. As such, it’s a useful yardstick of your site’s performance, but it’s not helping you to improve or enhance your site specifically.
Now, however, new analytics approaches are taking a much more nuanced and pro-active approach to user data. By collecting new types of data, and cutting and dicing it in new ways, they’re becoming drivers of optimisation and enhancement, rather than simply after-the-fact reporting engines. Stage 1: Introducing web analytics (1994-2004) Stage 2: Polarisation of web analytics (2005-2009)
Web Analytics 2.0. Web Analytics Demystified: A Marketers Guide to Understanding How Your Web ... - Eric T. Peterson. Actionable Web Analytics: Using Data to Make Smart Business Decisions - Jason Burby, Shane Atchison.