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Tracking social media activity on and off your website. Social media plays a big part in the online world now.

Tracking social media activity on and off your website

But how much? This post is going to cover a number of methods for tracking social media activity using Google Analytics. Tracking social interaction in and out of your website and seeing how social media users behave on your site is going to give you some of the best insights you could hope for. Other tools are available for tracking social activity, but none really dig deep into your website. 4 Trends to Watch in 2012. I am on a mission to help Fortune 500 companies answer the question, "What is social media and how can it help our company?

4 Trends to Watch in 2012

" Senior executives and managers can not make decisions or allocate budget to something they know very little about. You are at a competitive disadvantage if you do not embrace the power of social media and understand how it applies to the enterprise. Your competitors are already there. Your incoming digital native workforce is there. 10 Interesting Social Media Statistics. Social media continues its inexorable march into the mainstream web world and figures released by Nielsen Wire in June provide very interesting reading.

10 Interesting Social Media Statistics

The State Of Social Media Report Q3-2011. Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy.

The State Of Social Media Report Q3-2011

Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior. Highlights of Nielsen’s “State of the Media: The Social Media Report” For a more in-depth look at the social media landscape and audience, view the complete State of the Media: The Social Media Report. 6 Ways to Measure Your Social Media Results.