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Tracking social media activity on and off your website. Social media plays a big part in the online world now.

Tracking social media activity on and off your website

But how much? This post is going to cover a number of methods for tracking social media activity using Google Analytics. Tracking social interaction in and out of your website and seeing how social media users behave on your site is going to give you some of the best insights you could hope for. Other tools are available for tracking social activity, but none really dig deep into your website. Now considering your website is going to be where you make your money, I'm going to focus on that. The areas I'm going to cover here are: Tracking social buttons on your website..Tracking your social media content off your websiteAnalysing traffic from social media sources.A few extra ideas. Tracking clicks on social buttons In the new version of Analytics, Google has introduced a Social report to automatically track clicks on the +1 buttons located on your site pages. Additionally, you can see which pages have seen which actions, all in one table.

4 Trends to Watch in 2012. I am on a mission to help Fortune 500 companies answer the question, "What is social media and how can it help our company?

4 Trends to Watch in 2012

" Senior executives and managers can not make decisions or allocate budget to something they know very little about. You are at a competitive disadvantage if you do not embrace the power of social media and understand how it applies to the enterprise. Your competitors are already there. Your incoming digital native workforce is there. In fact, 2012 is the year companies will move from social media to social business. I'm very optimistic that companies, business schools, governments, non-profits and other organizations are ready.

But some will say, 'Well, we aren't affected because we aren't doing social yet". In 2012, companies that learn how to master the power of real-time social media will end up the winners. The 'Next' Lens 4 Social Enterprise Trends in 2012: 1. 10 Interesting Social Media Statistics. Social media continues its inexorable march into the mainstream web world and figures released by Nielsen Wire in June provide very interesting reading.

10 Interesting Social Media Statistics

The State Of Social Media Report Q3-2011. Social media not only connects consumers with each other, but also with just about every place they go and everything they watch and buy.

The State Of Social Media Report Q3-2011

Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior. Highlights of Nielsen’s “State of the Media: The Social Media Report” For a more in-depth look at the social media landscape and audience, view the complete State of the Media: The Social Media Report. Google+ 6 Ways to Measure Your Social Media Results. It was obvious from feedback received from the Jorum community that the existing classifications for Further and Higher Education, based on LearnDirect and JACS respectively, were not a good fit for Information Literacy (IL) Skills.

6 Ways to Measure Your Social Media Results

Until now, the only suitable home for these resources has been in the Education collection, but this is both incorrect and diminishes their discoverability. In the early stages of creating the RDM collection, it became obvious that something similar was needed for these resources too. [ Link to the actual library is here: ; ] Via Elizabeth E Charles.