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A Minimal Viable Product that works : Imaginary Blog. I am starting to believe that term “Minimal Viable Product” has become so widely used that is seems to have lost its meaning. There is growing confusion whether the MVP is a “pre-launch” version of an online or mobile produce, or an “alpha” or “beta”. Creating the MVP is an excellent way of establishing whether a business idea is likely to fly in the real world. But, all too often I see people getting tanged up in the technicalities of what the MVP should include.

And, when that happens, the purpose that the MVP should serve becomes forgotten or lost. This presentation shows you how a logical process of creating two MVPs in quick succession will help anyone that is creating a web or mobile product to spend less time and money on creating a sustainable business by minimising the risk of “getting it wrong”. The advice applies to anyone, no matter how big or small the budget. Author Olga Pavlovsky, COO, Imaginary Cloud. A Design Method. When working in an environment that requires lots of creative production in a short time schedule (ie., when working on the web), it can be helpful to have a design method. A method is simply a set of steps that you can refer to, without having to constantly recreate the path from start to finished product.

This tool can be liberating in four ways: It removes the need to constantly make sure that every step is covered. (Just follow along and you too can be a chef in no time!) Now the Real Reason#section1 Finally there’s the most important way that a design method can be liberating: it gives you rules to break. This digital arena has way too few rules for most designers. But in the digital realm, these limitations are gone. But there’s a darker side to this freedom. So here are my walls, my method, my guidelines, and my target. Step by step, In depth#section2 Focus The Concept:#section3 I often forget to do this. Gather Supporting Materials:#section4 Get Everything. Now look at it all.

Everyone Deserves Great Design. Design Is About Intent | Rampant Innovation. The most admired companies of each age are often associated with a certain core competency. Ford popularized assembly line manufacturing in the 1910s. Toyota kicked off the lean revolution with its Toyota Production System in the postwar years. GE’s enthusiastic adoption of Six Sigma in the ’90s spread the mantra of quality. These capabilities are credited with helping transform the respective industry of each company. Apple is unquestionably the most admired company in the world today. Lest there be any doubt, they told us last summer: Apple is about design. Design as the New Management Tool Largely due to Apple’s unprecedented success, design has recently become extremely fashionable in the broader business imagination: A selection of recent headlines Business gurus like Roger Martin, institutes like Stanford’s d.school, and consultancies like IDEO have all helped spread the gospel.

What Design Is Really About Overarching intent is easy. Which is exactly what Apple does. Like this: Should designers trust their instincts — or the data? This article originally appeared in Wired. For many tech companies, design is no longer subjective. Instead, it’s all about data. Analytics click and hum behind the scenes, measuring the effectiveness of even the tiniest design decisions. This constant data-stream plays an increasing role in determining what new products we will use, and what forms they might take. And when we think about the future of design and technology, we bump into an uncomfortable question: do human design instincts even matter anymore?

In the design world, there’s always been a dichotomy between data and instinct. For designers, this influx of data can be frustrating. From my perspective working with over 80 product teams, data is important, but there’s no replacement for design instincts built on a foundation of experiences — including failures. Design instincts matter That move reset the entire conversation. Instincts are made, not born We all know that following your instincts is sometimes a bad idea. Change Agents: Robert Brunner's design arsenal.

SAN FRANCISCO — On Halloween 1949, Time treated its readers to an illustrated cover of a mustachioed man surrounded by sleek planes, trains and appliances. Small type read: "Designer Raymond Loewy: He streamlines the sales curve. " Loewy died in 1986, an undisputed master of industrial design. But his passion for energizing everyday things — from Coke vending machines to the Greyhound bus — lives on in Robert Brunner, 55, who after a notable career at a range of companies including Apple is hitting his stride as a creator of objects of desire. His timing is excellent, as we have returned to a Loewy-esque era, when a product's compelling look is as important as its flawless function. "Our understanding of what good design is has matured," says Brunner.

"Five years ago, the heroes were technologists. Brunner has the artillery to back up that statement. But if music isn't your thing, Brunner has other gadgets whose forms complement their function.

Simplicity

Design for behavior. Designing experiences. Designing ecosystems. Lego design principles. Processes. Yves Béhar : Why Designers Should Be In Love With The Process. Finding Insights Outside - Point of View - May 2013. Erin Leitch Amid the crunching of dry leaves underfoot and fallen branches, the soft crumble of a decaying log, and the creaking of trees shifting in the wind, a small team of textile designers takes a walk in one of Georgia’s temperate deciduous forests. They hold on to rough tree trunks as they navigate off the beaten path, feel the soft fuzziness of moss as it cushions their fingers, and slightly sink into the moist soil with each step. With the wild scent of mushrooms in their noses and cool humidity goose-pimpling their skin, one by one they begin to quiet the cleverness they carry into the office with them each day and come into contact with a curiosity and appreciation for the natural world in which they find themselves. This is not an escape from work – this is work.

The team is from David Oakey Designs; they are the talent behind the carpet patterns of Interface, the largest carpet tile company in the world. What is it that your team is trying to do? June 21-23.