Communication
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SQUARE OF COMMUNICATION: THE RED LAYER of APPEAL Almost all messages are said to have some kind of impact on the receiver. They serve to cause the receiver to do, or not to do, to think or to feel certain things. In the video with the breakfast egg the appeal of Bernard is "make me a soft-boiled egg". A practical method to determine the content of the red layer is to build sentences that start with a verb in imperative. For example "feel pity for me" or "agree with me".
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