Facebook for Business. Social Networking Websites Review 2012 - TopTenREVIEWS. 5 Facebook Marketing Tactics that Work. Any business owner can create a Facebook page, but surprisingly few employ social media tactics that will win fans, engage customers and increase sales. Having a static, one-sided Facebook presence is antithetical to everything social media stands for. We’ve asked marketing professionals who make their living enhancing their clients’ social media presence how business owners can get a strong return on investment on their Facebook presence.
Join the same communities your customers join – That's the advice of Jon Bond, CEO of the social media marketing firm Big Fuel. If you own a restaurant, for example, it pays to find out where the foodies are. It could be a physical place or it could be an online community. “Don’t go in there to sell, go in there to join,” he said. “Have an event for them, give them some recognition. Statistics on Facebook Pages. In 2007, Facebook introduced a new feature called “Facebook Pages”, which are user profiles for brands (companies, organizations, and celebrities). Facebook Pages have the look and feel of personal pages but offer additional features such as the ability to quickly send messages to thousands of fans. Sysomos analyzed nearly 600,000 Facebook Pages to investigate usage patterns. This is the first large-scale study of Facebook Pages, reporting on different aspects of pages including popularity, amount of content posted, number of fans, and categories.
The highlights include: Michael Jackson is the most popular page on Facebook, with 10 million fans; he is followed by actor Vin Diesel (7 million) and U.S. president Barack Obama (6.9 million). Page Popularity The Top 5 Most Popular Facebook Pages Highlights: Michael Jackson is the most popular entity on Facebook, with two pages in the top 10, totalling more than fourteen million fans. Page Popularity Distribution Facebook Page Categories Highlights. Facebook’s Own Statistics Show Content-Sharing Increase, New Status-Update Trends, and More. Facebook says it now has more than 350 million monthly active users, an increase of 50 million from the 300 million it announced in September. If Facebook were a country, it would now have the 3rd largest population in the world, behind only China and India. The company has also recently updated its official Statistics page with some new details about what all these users are doing on the site.
Below, we compare these latest numbers with what the company published in September, and in July. We benchmark traffic changes for each feature versus Facebook’s overall growth rate, to see if some features are becoming more or less popular versus the overall growth of the site. The point is to try to discern significant changes in Facebook user behavior. But here are some important notes on methodology before we get started. Neither Facebook’s overall traffic updates nor its stats page are updated on a specific schedule. Pages: The stats listed here have changed significantly.
Facebook Fans Can Impact Stock Prices. Pressing the like button on a company's Facebook page can have a much more wide-ranging impact than you might have guessed. A new study finds a possible correlation in the relationship between the financial performance of public companies and their consumer following or fan count on Facebook. What the researchers found was that the more popular the company was on Facebook, the better its stock price seemed to do. "The results suggest that changes in fan count trends could signal changes in consumer brand company stock prices, creating the potential for new applications of social media popularity metrics as economic indicators," the researchers said.
There is an association between a company's Facebook popularity and how active its Facebook users are and its stock price, Pace University researcher Arthur O' Connor told BusinessNewsDaily. O'Connor believes his research has implications for how brands manage their social media presence . "Popularity is a two-edged sword," said O'Connor. Facebook Dominates Social Media Ads, Twitter And MySpace Irrelevant. At Ad Week and the Social Ad Summit, we were struck by the fact that Facebook was the only social network that was being discussed in any depth among marketers and agencies. After all, don't other social networks like MySpace have massive audiences?
Maybe so, but marketers couldn't care less about them. The charts below made from recently-released data from Hitwise help illustrate why Facebook appears to be the primary (if not the only) topic of pretty much every conversation about social media advertising. Specifically: Facebook is significantly widening the gap between itself and other social networks in the battle for dominance in the small but growing social advertising category by growing its audience and creating products that keep them engaged and interacting.Twitter could have a hard time turning its audience, buzz, and growth into brand advertising dollars if some of its audience trends continue (though we think there is plenty of money to be made elsewhere).
The takeaway: 6 Ways Small Businesses Can Win With Facebook. Are you seeking a bigger Facebook presence, but have a small budget? You may see your small business efforts on Facebook like David compared to the Goliath presence big businesses enjoy. There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear. In this article, I’ll show you six ways you can model your efforts after the successful campaigns run by big businesses, and some ways you can even get a leg up on the big guys. #1: Have a plan and a strategy Big businesses have plans for their Facebook endeavors. Small business owners, on the other hand, often create Facebook pages just because they see other businesses doing so, or they read somewhere that experts say they should. You may not have the same manpower or finances to assign to your Facebook efforts that big businesses possess, but that doesn’t mean you can’t plan ahead.
11 Mind-Blowing Reasons Your Business Needs Facebook. Everyone seems to be using Facebook to connect with old friends, but do you realize what this huge network could mean for your business? In the past 3 years, Facebook has surged past MySpace to become our preferred online hangout. And businesses are beginning to catch on. Interesting research shows just how influential Facebook has become in our daily lives. Combined with several critical adjustments to how Facebook publishes “news” and intersects with other sites, the state of Facebook is mind-blowing. Here are 11 vital reasons your business needs to be involved with Facebook: 1. 350 Million Global Users and Counting Facebook announced recently that they had passed 350 million members, making Facebook the third-largest country in the world, if it was a country. 2. 100 Million U.S.
Sure, Facebook is strong around the world (Canada has the highest penetration rate), but nearly 1/3 of all Facebookers are here in the U.S. 3. Nearly 1 hour per day, per user. 4. 5. 6. 7. 8. 9. 10. 11.