Facebook for Business. Social Networking Websites Review 2012 - TopTenREVIEWS. 5 Facebook Marketing Tactics that Work. Any business owner can create a Facebook page, but surprisingly few employ social media tactics that will win fans, engage customers and increase sales.
Having a static, one-sided Facebook presence is antithetical to everything social media stands for. We’ve asked marketing professionals who make their living enhancing their clients’ social media presence how business owners can get a strong return on investment on their Facebook presence. Join the same communities your customers join – That's the advice of Jon Bond, CEO of the social media marketing firm Big Fuel. If you own a restaurant, for example, it pays to find out where the foodies are. It could be a physical place or it could be an online community.
“Don’t go in there to sell, go in there to join,” he said. “Have an event for them, give them some recognition. Statistics on Facebook Pages. In 2007, Facebook introduced a new feature called “Facebook Pages”, which are user profiles for brands (companies, organizations, and celebrities).
Facebook Pages have the look and feel of personal pages but offer additional features such as the ability to quickly send messages to thousands of fans. Sysomos analyzed nearly 600,000 Facebook Pages to investigate usage patterns. This is the first large-scale study of Facebook Pages, reporting on different aspects of pages including popularity, amount of content posted, number of fans, and categories. The highlights include: Michael Jackson is the most popular page on Facebook, with 10 million fans; he is followed by actor Vin Diesel (7 million) and U.S. president Barack Obama (6.9 million).
Facebook’s Own Statistics Show Content-Sharing Increase, New Status-Update Trends, and More. Facebook says it now has more than 350 million monthly active users, an increase of 50 million from the 300 million it announced in September.
If Facebook were a country, it would now have the 3rd largest population in the world, behind only China and India. The company has also recently updated its official Statistics page with some new details about what all these users are doing on the site. Below, we compare these latest numbers with what the company published in September, and in July. We benchmark traffic changes for each feature versus Facebook’s overall growth rate, to see if some features are becoming more or less popular versus the overall growth of the site. The point is to try to discern significant changes in Facebook user behavior. Facebook Fans Can Impact Stock Prices. Pressing the like button on a company's Facebook page can have a much more wide-ranging impact than you might have guessed.
A new study finds a possible correlation in the relationship between the financial performance of public companies and their consumer following or fan count on Facebook. What the researchers found was that the more popular the company was on Facebook, the better its stock price seemed to do. "The results suggest that changes in fan count trends could signal changes in consumer brand company stock prices, creating the potential for new applications of social media popularity metrics as economic indicators," the researchers said. Facebook Dominates Social Media Ads, Twitter And MySpace Irrelevant. At Ad Week and the Social Ad Summit, we were struck by the fact that Facebook was the only social network that was being discussed in any depth among marketers and agencies.
After all, don't other social networks like MySpace have massive audiences? Maybe so, but marketers couldn't care less about them. The charts below made from recently-released data from Hitwise help illustrate why Facebook appears to be the primary (if not the only) topic of pretty much every conversation about social media advertising. Specifically: Facebook is significantly widening the gap between itself and other social networks in the battle for dominance in the small but growing social advertising category by growing its audience and creating products that keep them engaged and interacting.Twitter could have a hard time turning its audience, buzz, and growth into brand advertising dollars if some of its audience trends continue (though we think there is plenty of money to be made elsewhere).
The takeaway: 6 Ways Small Businesses Can Win With Facebook. Are you seeking a bigger Facebook presence, but have a small budget?
You may see your small business efforts on Facebook like David compared to the Goliath presence big businesses enjoy. There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear. In this article, I’ll show you six ways you can model your efforts after the successful campaigns run by big businesses, and some ways you can even get a leg up on the big guys. #1: Have a plan and a strategy.
11 Mind-Blowing Reasons Your Business Needs Facebook. Everyone seems to be using Facebook to connect with old friends, but do you realize what this huge network could mean for your business?
In the past 3 years, Facebook has surged past MySpace to become our preferred online hangout. And businesses are beginning to catch on.