The REAL Reasons You Need Twitter For Business - Social Quant - Twitter Growth Done Right. Periscope Now Puts Live Video In Your Twitter Timeline. Free Twitter Analytics Provided by Twitter | RazorSocial. Twitter now provides good analytics for free as part of its platform. But what about all the tool providers that focus on providing Twitter analytics? What is going to happen to them? Platforms such as Twitter and Facebook continue to build out their platforms, and their audiences want good analytics. Facebook provides Facebook Insights and, now, Twitter has analytics that are available to everyone for free. There is still room for Twitter analytics tool providers, but anyone providing just basic analytics for free, or for a fee, doesn’t have a hope against Twitter, so some tool providers are likely to close up as a result of this.
Let’s take a look at the analytics Twitter is providing. Monitor Tweet Activity When you login, you will see a dashboard screen, and this displays a visual of your performance. The terms you need to be familiar with for this are: What can you do with this information? A) If you’re not getting impressions then your chances of engagement are lower. The 80/20 rule: What it is, how it can help you, and how to use it. The 80/20 rule: What it is, how it can help you, and how to use it I’ve long been a fan of what’s known as the 80/20 rule on Twitter.
For those unfamiliar, it means that 80% of the content you share on social media should be someone else’s — the remaining 20% should be your own. No-one seems to have told brands though, and it’d take a brave social media manager in a small organisation to try and change this. Most management teams simply want to know how a social network is driving conversions —and therefore relentlessly spamming your own content is the best way to do this (after all, the more you shout about something the more likely people are to buy it, right?). Not only is this approach not going to lead anywhere, unless you take over an already well-loved and well-established brand with millions of followers who hang on your every word, but it can actually harm your reputation. How can the 80/20 rule help you? The 80/20 rule takes Twitter back to its core use: sharing useful content.
6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter. Personal branding is more important than ever these days. And the line between businesses & the people who run them is getting finer and finer. This means your personal branding needs to be top notch -- just like your business. Did you know Twitter is a great way to improve your personal branding? Did you know leveraging Twitter to do this is actually pretty easy? Yup!.. 6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter 1. Twitter chats are one of the most productive ways to kill time on social media! There are 3 main benefits of participating in a Twitter chat: Get Your Name Out ThereBuild AuthorityGet More Followers And finding Twitter chats that are relevant to your industry isn't very hard.
Simply search for the hashtag & let the conversation begin. 2. Make sure you respond when people mention you & your business on Twitter. >> Click to Tweet << I've found 2 good ways to respond to most everyone who mentions me. Next I use "-http" Twitter searches. 3. 4. 5. 6. Conclusion Good luck! 9 Awesome Twitter Hacks that You're TOTALLY Not Using (But Should!) 288 million users every month... 500 million tweets every day... Twitter is rockin' the social landscape! But are YOU rockin' Twitter?... Not really? Don't beat yourself up. Twitter is massively under-utilized -- and under-understood (is that a word?). For example, did you know you can upload videos, access analytics AND perform Twitter profile searches??
Yep, there's SO MUCH you can do to leverage the power of Twitter for your business. So where do you begin? Right here! >> Click to Tweet << 9 Awesome Twitter Hacks that You're TOTALLY Not Using (But Should!) 1. Many people don’t know about this feature yet, but you can actually tweet videos on Twitter. This lets you personalize your tweets in a big way. When you use the new mobile app, you can send up to 30 seconds of audio-visual pizzazz out to the world -- which is WHOLE LOT of characters! How you do it: Another option is to link videos hosted on YouTube or Vimeo. Why you should care: Tweets visually enhanced get more attention. 2. 3.
Bingo! 4. The Superhuman Guide to Twitter Advanced Search. Every second, on average, around 6,000 tweets are sent on Twitter, which translates to over 500 million tweets per day! Did you know you could search every single one of them? (Plus the multi-million profiles attached to them!). Twitter has an amazing, yet somewhat little-known Twitter Advanced Search tool to help you find exactly what we’re looking for. Looking to find your next customers? Advanced Search can help. Want to measure the happiness of your current customers?
Twitter Advanced Search is a goldmine for marketers and small business owners. Let’s get into it. First things first … how to find Twitter’s Advanced Search! There are a few different ways you can search on Twitter: You can use Twitter’s website toolbar search field. The web search page. The mobile app search (on Twitter’s iOS or Android apps). All of these options are great if you’re looking to quickly dive into a certain topic or hashtag. Navigating Twitter Advanced Search Getting started with Twitter Advanced Search Words 1. 9 Awesome Twitter Hacks Youre TOTALLY Not Using. Top Twitter Directories To List YourSelf and Gain Followers. Enable Notifications Send me notifications via email Thanks! Check your email soon. There was an issue registering your email address. Is your email entered correctly?
The Complete Guide to Twitter Polls. Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas for your next blog post. And now it’s just become even easier to gather opinions from your audience on Twitter. With the release of its new Polls feature (available to all Twitter accounts in the coming days), you can now create super-simple polls directly on Twitter with just the click of a button or a tap on your phone. We can’t wait to test them out for ourselves at Buffer and see the results. And, as with many new features, we’ve been eager to learn: How can you get started with Twitter polls? How do they work? How can you use them to boost your marketing and your business? In this post I’m happy to cover the ins and outs of Twitter polls, how to set them up, and nine engaging ways you can use polls today. First off: What are Twitter polls? Polls on Twitter aren’t a totally new concept.
Twitter users can now create their own two-option polls and gather votes from their audience. These Brands are Proving How Effective Periscope Can Be. When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice. In some cases, we stopped there, labeling it yet another flash-in-the-pan flavor of the month social app. But others of us dipped our toes in the live streaming waters and still others jumped in feet first. Now it’s been a few months and we’ve seen plenty of examples of how both individuals and brands are using Periscope, so it’s time to take a long hard look at this app and the bigger live streaming video sensation, and ask ourselves: is this going to be a thing, or not?
Live Streaming Video Is Definitely a Thing, and Periscope Is Leading the Way While live streaming video has been around for a few years already, the launch of the Meerkat app to immediate popularity in March of 2015. But, for marketers, vanity metrics are only one small part of the picture. Spotify Adidas Red Bull. How to Use the New Twitter Moments Feature for Your Business. Twitter Has Launched Moments and You Can Use It for Your Business When you logged on to your Twitter account this week, you should have noticed a new option in the tool bar. It’s the new Twitter Moments feature. (Look for the lightening bolt.) Before adding Moments, Twitter users could see what was new in their own network or look at the trending hashtags and jump in on various conversations. But now the Moments feature shares the best of all across Twitter in an instant, according to the Twitter blog. Twitter rolled out the feature in the U.S. and targeted iPhone and Android users, and offers as a desktop version.
How It Works The Twitter Moments will work kind of like a breaking news feature. How You Can Engage There are many options to engage with Twitter Moments. How Can Small Businesses Use Moments? As Twitter expands its list of contributors, there will be more events for business owners to engage with, and connect with the event followers.
Twitter Analytics: The Only Guide You'll Ever Need. Looking for a reference guide that will give you information on everything you need to know about Twitter analytics? You’ve got it… Before we start, think about the following… How much time do you waste on Twitter? (too much!!) When was the last time you analyzed your tweets to figure out what works and what doesn’t work? When was the last time you analyzed your audience to make sure you are attracting the right people? What happens when traffic from Twitter arrives to your website? A recording of this post.. If you don’t fancy reading the whole post here’s a recording! No time to read this article now?
The Essential Analytics to Monitor on Twitter Here are 7 things you are likely to want to monitor… Copy the following code to embed this infographic on your website. 1. If you are sharing content, you want your audience to favorite it, retweet it, reply to it, click on a link, watch it (you can embed videos) etc. What type of engagement do you want? Replies – People are looking to engage with you. 5 Google Plus Tools to Grow Your Presence on Google Plus. I know what a lot of you are thinking..
Why should we consider Google plus because it’s obvious that Google has lost the social network war and Google plus is not going to be another Facebook. That’s true but…. Why will less users on Google+ be a good thing A community of 1,000 people interested in your products and services is 1,000 times better than a community of a 1,000,000 people that’s not. As Google plus declines in numbers (and this will happen) it will consist of a lot of people that are passionate about the communities they are involved in. This means you’ll have some really strong passionate communities who you can build relationships with and ultimately sell your product and service.
Think about the biggest problem with Facebook and Twitter…….too much noise!!! …..Less people means less noise. It’s a not a platform for everyone but there is still value in any community that has the audience you want to attract! 5 Tools to Grow Your Presence on Google+ Ok…. 1. 2. Best times to post 3. 4. How to Build a Periscope Audience for Your Business Social Media Examiner.
Are you marketing on Periscope? Want to reach more people? You can develop a following on Periscope by promoting your broadcasts, engaging with viewers and repurposing your content on other channels. In this article you’ll discover how to build a Periscope audience for your business. #1: Cross-Promote Broadcasts While content is ultimately king, think about how you can attract enough of an audience to Periscope to drive results.
Discover how to grow a Periscope audience for your business If you’ve already established and nurtured followers on other social channels, especially Twitter, you likely have a strong foundation to begin distributing your Periscope content and generating interest. Think about your branding guidelines for the social channels that you plan to use in your promotion strategy. By aligning your promotion to each network, you increase the likelihood of earning social shares, receiving feedback and gathering an audience. Twitter Pinterest Instagram In this Instagram post, Sue B. Facebook and Twitter User Behavior Changes: New Research Social Media Examiner.
Is your business on Facebook and Twitter? Have you considered sharing news with your audience? Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events. In this article you’ll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.
Discover how changes in user behavior on Facebook and Twitter affect marketers. Listen to this article: Listen now: Play in new window | Download | Embed Subscribe: iTunes | Android | #1: More People Get Their News From Facebook and Twitter A July 2015 study from Pew Research Center reveals that increasing numbers of Twitter and Facebook users visit the platforms to get news. Twitter, which was more news-oriented from the beginning, didn’t have as dramatic a leap: 52% to 63% during the two-year period.
As recently as 2013, approximately half of Americans used Facebook and Twitter to get their news. 20 Terrific Twitter Tips and Tricks | Twitter Tools & Tips Blog. Throughout this blog you’ll find tons of Twitter tips and tricks to help you take your Twitter marketing to the next level. In this post I share 20 Terrific Twitter Tips and Tricks to help you get more followers, more retweets, and all around better results on Twitter. Enjoy the post and if you do please share it with your followers on Twitter! 1. Pin a Compelling Tweet to the Top of Your Profile Pin a tweet and you will be instantly adding more exposure for of the best tweets you’ve made recently.
Ideally this should be a link that promotes a core element of your business or brand. I often use the pin feature to highlight a recent blog post or a piece of visual content I’ve shared recently. You can do this by clicking the triple dot icon in the bottom right of a tweet and selecting “Pin to your profile page” as can be seen below. 2. To maximize the potential that your tweet is engaged with leave enough room for someone to include “via @YourUsername” if they 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Blog.hootsuite. On a cold winter day in November 2010, the Calgary Stampeders were hosting the Saskatchewan Roughriders in front of a sellout crowd, battling for a chance to advance to the Canadian Football League’s championship game. Trailing, on the road, Saskatchewan quarterback Darian Durant passed to Cary Koch, who slid through the snow and crashed into an endzone sign for a game-changing touchdown. In the CFL’s downtown Toronto boardroom, my team and I watched Rider fans from coast to coast light up our social media dashboard like a Vegas slot machine.
As the Tweets flew through our streams, we realized that there was no way we could keep up with the action. For many companies on Twitter, the deluge of daily Tweets makes it nearly impossible to respond to everyone. I’ve experienced this challenge many times, from the live sporting events to launching a major rebrand for a bank.
While it is often viewed as best practice to respond to everyone, this isn’t always possible. Step 1: Scan your stream(s) Six Simple yet Effective Ways to Make the Most out of Twitter. How to Find More Customers With Twitter Social Media Examiner. The Best Time of Day to Tweet. How to Use Twitter Direct Messages for Customer Service Social Media Examiner. Introducing Curator, a new way to find and display great Twitter content. About Direct Messages. 75 Powerful Ways to Get More Twitter Followers. 10 Awesome Twitter Analytics and Visualization Tools. Gets a refresh.
Embedded Tweets: Redesigned for the modern web. Twitter Officially Launches Its “Retweet With Comment” Feature. 4 Ways to Use Twitter Video for Your Business. 11 Twitter Mistakes to Avoid at All Costs | TIME. Free Twitter Analytics: The Ultimate Guide to Twitter analytic tools. 8 Ways Twitter Chats Can Benefit Your Business. How to get Twitter Followers for Free. How to Create Shareworthy Twitter Images and Visuals. 8 Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool. 8 Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool. 10 Not-So-Obvious Reasons Why People "Favorite" a Tweet. 3 Genius Ways to Find Twitter Lists in Your Niche Industry. How to Find and Remove Fake Followers from Twitter and Instagram. Twitter Etiquette to Use Right Away. 7 Ways to Thank Someone for a Retweet.
Twitter for Business: What Smart Marketers Are Doing With Twitter. How to Participate in Twitter Chats (and Make a BIG Splash!) Three New Twitter Updates You Need to Take Advantage of in 2015. You Will Get More Retweets If You Do This ONE Simple Thing. How To Get Traffic From Twitter: Tools And Tactics Pro Bloggers Use. Twitter Experiencing Massive Growth: New Research. 42 Things to Tweet When You're COMPLETELY Out of Ideas. Twitter Rolls Out Mobile Video: This Week in Social Media.
How to Find People on Twitter to Follow. How to Increase The Click-Through Rate On Your Tweets. How to Build a Winning Twitter Ad Campaign. How to Remarket Twitter Users With Tailored Audiences. 6 Ways to Improve Twitter Engagement With Psychology Principles. Twitter Marketing: How to Succeed on Twitter. Twitter Small Business Planner: This Week in Social Media. 14 Ways to Make Your Twitter Updates More Creative. How to Use Twitter Campaign Reports to Improve Your Twitter Ads.
How to Improve Your Tweets Using Twitter Analytics. 8 Twitter Tools to Improve Your Sales. How to Optimize Your Twitter Profile for Mobile Users. How to Use Pinterest Rich Pins: What Marketers Need to Know. 8 Types of Twitter Cards Businesses Are Using. How to Use Twitter for Business and Marketing. Essential Twitter Marketing Resources: A Complete Guide. Followerwonk: Twitter analytics, follower segmentation, social graph tracking, & more.
The Ultimate Twitter Guide to Crush Your Competition. Our Best Twitter Tips: 33 Ways to Get the Most From Twitter. Twitter-Ebook-vfinal. How to Optimize Your Twitter Profile for Mobile Users. Twitter Traffic, How to Double Your Traffic to Your Content With Twitter. How to Make Twitter In-Stream Images Stand Out. 6 Ways to Protect Your Twitter Reputation. How to Split Test Your Twitter Marketing. How to Use Twitter Advanced Search Queries for Leads. Essential Twitter Marketing Resources: A Complete Guide.
Essential Twitter Marketing Resources: A Complete Guide. How to Create Social Media Images That Support Your Brand. 6 Idiot-Proof Ways to Improve Your Personal Branding on Twitter. Brand assets and guidelines. A Guide to Twitter Chats. 12 Scientific Twitter Tips to Get You MORE Retweets & Followers. 125 Best People to Follow on Twitter for Social Media Geeks. 4 Easy-As-HELL Twitter Marketing Tactics for Advanced MoFos. 5 New Twitter Marketing Infographics | Twitter Tips.
The new Twitter Small Business Planner. 6 Killer Hashtag Ideas to ROCK Your Next Twitter Campaign.