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Best trait in a social media communicator? Bravery. No contest. This month I’ve been working with a cool organisation to recruit an outstanding social media and communications professional.

Best trait in a social media communicator? Bravery. No contest.

It has made me think hard about which qualities are most desirable in a social media manager or communications employee of any kind. Also, various conversations I’ve had, as I spend time with lots of talented teams across the public sector, have led me to notice: the excellent ones are those who fight their fear. There are four reasons I think bravery is the number one factor that marks out the good digital communicator from the splendid one. Heroism in fighting sign-off I’ve worked for and with enough government agencies to know that communications people often have a ‘mare getting their work approved. The thing that kills me about this is that, sometimes, these signer-offers are not even good communicators*. I recently worked with a client to put a case together and we called it ‘dynamic engagement responsibility”. It’s easier to carry on getting stuff signed-off. SmartTools.

Easy to use, our new online SmartTools make the implementation of smart, effective marketing programs simple by providing step-by-step blueprints to success.


What makes SmartTools so great? They aren’t static Adobe PDF or Microsoft Word documents that lives on your desktop, but rather an interactive online toolkit. As a password-protected Web service, you can access your SmartTools from anywhere at any time. You can jump around within your project, maintain multiple versions online, and print as much or as little as you like to make sharing and presenting information easy. Downloadable supporting templates are included too (like Microsoft Excel spreadsheets and Microsoft PowerPoint slide decks), because we all know that sometimes you just have to use a real spreadsheet or presentation, right? Although the technology is great, what makes SmartTools really special is the content.

SmartTools will help you: Here's How to Use Hashtags on Twitter, Facebook, Instagram AND Google+ 2K Shares Facebook 922 Twitter 528 LinkedIn 255 inShare255 Google+ 219 Pin It Share 99 2K Shares × Hashtags are a crucial part of social media marketing.

Here's How to Use Hashtags on Twitter, Facebook, Instagram AND Google+

But you have to use them the right way! Facebook Topic Data: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news.

Facebook Topic Data: This Week in Social Media

To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Topic Data: “Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private.” “Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.”

LinkedIn Relaunches Sponsored InMail: The newly revamped Sponsored InMail product is “a direct and personalized way for marketers to reach their audience in their LinkedIn inbox across desktop and mobile.” “Sponsored InMail will now only be sent to members when they’re actively on LinkedIn.” Here's How to Use Hashtags on Twitter, Facebook, Instagram AND Google+ The 7 Steps to a 'Good-to-Great' Content Marketing Strategy.

Good to Great: Why Some Companies Make the Leap… And Others Don’t is a Jim Collins classic that shares an eye-opening study on how top companies managed to manifest great results and maintain them for more than a decade.

The 7 Steps to a 'Good-to-Great' Content Marketing Strategy

After the study was completed, Collins found key business traits and strategies that transformed these companies into successful, elite companies. So how do these traits apply to content marketing? What makes a ‘good-to-great’ content marketing strategy? 29 Social Media Rules You May Not Know Of. How did you end up learning the unwritten rules for social media etiquette?

29 Social Media Rules You May Not Know Of

For me, it was a lot of watching and waiting, a bit of experimenting, and tons of trial and error. When I first started out on social media, I had just the most basic rules and intuitions. Even now, I feel like I learn a new quirk or quibble on a near-daily basis. It’s hard to know which rules exist, which ones are real, and which ones are okay to break or follow. I’d love to help shed some light here so that you can go forth and share confidently. 7 Visual Ideas That Will Increase Your Social Engagement. Do you create visual content for social media?

7 Visual Ideas That Will Increase Your Social Engagement

Want to know which types of images get more interaction? The most engaging posts on social media are the ones that include images. Certain types of images receive more shares than others. In this article I’ll share the seven types of images that get the most engagement. 26 Social Media Monitoring Tools [Reference Guide] Do you realize how valuable it is to monitor and track conversations online?

26 Social Media Monitoring Tools [Reference Guide]

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? What are people saying that is negative or positive about you or your business? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! 44 Social Media Tools Recommended by the Pros. Are you looking for ways to enhance your social media marketing?

44 Social Media Tools Recommended by the Pros

Do you want new tools to simplify your marketing tasks? We asked a group of social media pros for the hottest social media tools they use today. Customer Relationships - Three Ingredients You Need to Make Your Marketing More Customer-Centric. It's time for a test, specifically a commerce exam focused on your greatest asset, the customer.

Customer Relationships - Three Ingredients You Need to Make Your Marketing More Customer-Centric

Here is some background... Customer X is a longtime customer who plans to maintain his loyalty but has some reasonable demands that must be met for him to stay loyal to your company. He wants your business to get to know him better. Now with that as background, can you answer the following questions? Do you know where Customer X lives (what region and city)? The brand-customer relationship has changed from a one-way conversation to a two-way street, with shoppers revealing personal details at a depth we have never seen before. Though it's likely that many will view this as a challenge, it really presents a huge opportunity to "wow" the customer like never before.

Four Steps to Simplify Your Daily Social Media Activities « Social Media Examiner. Do you engage with your audience on multiple social platforms? 5 Tools to Boost Your Social Media Productivity « Social Media Examiner. Are you overwhelmed with your social media responsibilities? Looking for ways to perform tasks more efficiently? Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier. Five Ways to Create Content That Reigns. How can marketers better create content that achieves optimal results? Here are five suggestions from a Captora infographic.

Drive pipeline growth with data: "Research-driven campaigns get results and set your marketing efforts apart from the Internet noise," states Captora. Some two-thirds of marketers say data drives their digital marketing, and 71% say it enables the delivery of more relevant messaging to more finely segmented audience, according to data cited by Captora. Another suggestion for creating content that rules: play on those heartstrings. Consumers' emotions often determine their brand choices. 27 Awesome Social Media Marketers to Follow on Pinterest. 808 Shares Facebook 285 Twitter 201 LinkedIn 22 inShare24 Google+ 191 Pin It Share 109 808 Shares × Getting started on a new social network can be a challenge! Knowing who to follow, what to post & how to grow a following are are never easy. And it’s no different with Pinterest. How do you find people within your niche who are pinning super awesome content??

Ask me! 7 Goal-Setting Tips and Strategies for Social Media Marketers. “How cool would it be to have 1 million Facebook fans?” This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! Is this the right way to set goals? Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me.

Infographic: How Often Should I Post on Social Media? Science-Based Guide to Getting Social Media Engagement (No Fluff!) 351 Shares Facebook 133 Twitter 138 LinkedIn 19 inShare19 Google+ 17 Pin It Share 44 351 Shares × 14 of Guy Kawasaki's Best Social Media Secrets REVEALED! 982 Shares Facebook 195 Twitter 643 LinkedIn 77 inShare77 Google+ 47 Pin It Share 20 982 Shares × #SocialSkim: The Truth About Facebook Reach, a Hashtag Primer, YouTube Turns 10, More! Learn what Facebook now prioritizes in its News Feed, and why users come back to it over and over. You'll also score a primer on how hashtags work across different networks, Twitter benchmarks for the new year, and a site that brings together all the trends you'll ever need to navigate Tumblr. 300+ Awesome Free Internet Resources You Should Know. Ali Mese is a freelancer, wanderer, and contributor to few startup projects. Content Design: How to Write Articles Your Readers Will Love.

When you sign up for a new app, what are the first steps you take? How to Validate that your Social Media Marketing Strategy is Working. You’re pumping all that content out on social media channels but do you know what is working and not working? Are your tweets reaching the right audience? The Best Social Networks for Engaging Event Attendees. How the Big 4 Social Platforms Differ: Members vs. Visitors. Facebook has the most global members of any social network, but YouTube has the most monthly visitors, according to a recent report from Global Web Index.

Parsing Buffer's First Tweets: Social Tactics For New Startups. Starting a new social media presence from scratch can feel like a big challenge. As I launch my own side project right now, I’m poring over my Buffer analytics as I start at the very beginning to build a following everywhere. Things look very different in these early days as compared to what it must feel like for big, established names who have thousands or millions of fans. How to Use 'Alternative' Social Networks in Your Marketing Strategy. Social Media Tools and Social Media Technology Insight. The Anatomy of the Perfect Social Media Post. 10 Interesting Social Media Facts. The Best Days and Times to Post Content. 64 Easy-to-Remember Marketing Strategy Examples for Facebook. Do Social Signals Impact Search Engine Rankings? Content Curation: How to Easily Find Great Content to Share.

Why You Need A Social Media Content Calendar For Your Business. The Good and the Bad of Social Media Marketing. UGC Can Strengthen the Relationship Between Your Social Media and Content Mar... 26 Tips for Improving Your Social Media Marketing. How to Manage Multiple Social Media Accounts. 7 Science-Based Reasons to Use Emoticons. Visual Guide to Understanding Paid, Owned and Earned Media. Our Social Media Tools Directory Has Launched. Social Media Tools and Social Media Technology Insight. FINALLY! A Checklist for Social Media Marketing that Actually Helps. How to Increase Traffic to Your Social Media Sites. Dennis Yu answers your toughest Facebook questions.

When being the best at what you do just isn't enough anymore. The Anatomy of the Perfect Social Media Post. The Ultimate List of Social Media Acronyms and Abbreviations. The Ultimate Social Network Cheat Sheet. 7 Science-Based Reasons to Use Emoticons. 7 Digital Marketing Trends Social Media Managers Can't Ignore in 2015.

20 Ideas for Content That People Love To Share on Social Media. How to Promote Products With Social Media: 4 Examples. 5 Tips for Running Successful Social Media Campaigns. 14 Social Media Marketing Tools Recommended by the Pros. How to Use Social Psychology to Improve Your Marketing. 14 Tools to Streamline Your Social Media Marketing. 4 Ways to Turn Your Employees Into Brand Ambassadors. How to Check Social Media Privacy Settings. How to Improve Your Social Media Holiday Campaigns. Six Tips for a Killer Hashtag Marketing Campaign. Tools to Centrally Monitor Your Social Mentions. 20 Social Media Marketing Tips From the Pros. Becoming Recommended: How to Build a Business Others Love Recommending. Podcast. Twitter Expands Photo Filters: This Week in Social Media. How to Become a Leader in Your Industry Using Social Media. 7 Tips to Improve Your Social Media Posts.

How to Grow Your Leads With Social Media Marketing. New Social Media Research Shows What People Expect From Brands. 36 Tools and Tips for Social Media Marketers. Marketing Partnerships: How to Extend Your Reach With Content Collaboration. How Social Listening Can Improve Your Marketing. 10 Hot Tips for Power Social Media Users. The Downfall Of SEO And The Rise Of Social MediaMint Social. New Social Media Research Shows What People Expect From Brands. How To Decide If You Should Post Something On Social Media. 10 Things We've Learned About Social Media in 2014. 5 Ways to Develop a Social Media Strategy. How to Grow Your Leads With Social Media Marketing. 26 Ways Brands Succeed With Social Media Marketing. How to Evaluate and Optimize Your Best Social Media Content via. Social Media FAQ: 10 Top Questions From Marketers. How to Become a Leader in Your Industry Using Social Media.

29 Must-Read Content Marketing Articles of 2014. 14 Recent Changes Social Media Marketers Need to Know. Why Curation Matters to Content. How to Boost Your Content Reach With Social Media. The Best Infographic EVER ... Kittehs and Bacon. 13 Can't-Miss Social Media Blogs I Read Every Single Week! How Identity Influences Online Content Sharing [Infographic] How to Get Your First 1,000 Followers on Twitter, Facebook. 3 Ways to Turn Email Subscribers Into Social Fans. 26 Tips to Strengthen Your Social Media Marketing. How to Prepare Your Content Cornucopia [Infographic] 10 Ways to Be a Social Media Boss Like Dan Bilzerian. Getting Started With Social Media: A Resource Guide Social Media Examiner. Podcast.