Person microdata. People. Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. Structured data is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on. Why add structured data to a page? Adding structured data can enable search results that are more engaging to users and might encourage them to interact more with your website, which are called rich results.
Rotten Tomatoes added structured data to 100,000 unique pages and measured a 25% higher click-through rate for pages enhanced with structured data, compared to pages without structured data. How structured data works in Google Search Structured data is coded using in-page markup on the page that the information applies to. Structured data vocabulary and format Supported formats. Organization. Businesses and organizations. Information in a knowledge panel generates automatically based on public information on the web. Anyone can submit feedback on a search feature. If you're a verified user, and if the knowledge panel is about you, we can prioritize your feedback. Google's automated systems determine the appearance and disappearance of these panels based on the relevance of info to a user's query. To maintain the integrity of search results, our current policy doesn’t manually create or delete Knowledge Panels.
If you have suggestions to improve the content within a Knowledge Panel, suggest an edit through the “Feedback” option on Google Search results pages. Important: To submit verified feedback, you must verify your identity. Go to Google Search. Google reviews feedback from verified users within a few days, and sends a confirmation email with a resolution update about your feedback. Suggest specific changes Update a featured image Your image must be: Appropriate Represent the topic Different from an ad. Event. Events. The event experience on Google makes it easier for people to discover and attend events through Google Search results and other Google products, like Google Maps.
This feature brings many benefits: More interactive results: Your events can be eligible to be displayed in the event experience on Google, featuring your logo, description of the event, and more. Increased chances of discovery and conversion: People have a new way to interact with your event posting and click through to your site. Learn how Eventbrite saw a 100% increase in the typical year-over-year growth of traffic from Google Search. There are three options to make your events eligible to appear on Google: If you use a third-party website to post events (for example, you post events on ticketing websites or social platforms), check to see if your event publisher is already participating in the event search experience on Google.
How to add structured data Here's an overview of how to build, test, and release structured data. Product. Products. When you add structured data to your product pages, your product information can appear in richer ways in Google Search results (including Google Images and Google Lens). For example, users can see price, availability, review ratings, shipping information, and more right in search results. Deciding which markup to use There are two main classes of product structured data. Follow the requirements for the type that best suits your use case: Product snippets: For product pages where people can't directly purchase the product. Note that there is some overlap between the two product features. In addition to structured data for the individual products that you sell, we also recommend you add structured data defining the policies of your ecommerce business, nested under Organization markup: Merchant return policy: Specify the return policy (or policies) for your business.Loyalty Program: Specify the loyalty program that you offer.
How shopping experiences can appear on Google Search. Review. Review agregate.