Person microdata. People. New! Schema.org lets you mark up a much wider range of item types on your pages, using a vocabulary that Google, Microsoft, and Yahoo! Can all understand. Find out more. (Google still supports your existing rich snippets markup, though.) About contact information Marking up contact and social networking information in the body of a web page helps Google better recognize and display your information in search results. Properties Each contact (Person) can have a number of different properties, such as a name, a job title, and an address.
Google recognizes the following contact properties, derived from the hCard microformat. Title or role affiliation (org) address Marking up content The following HTML code describes Bob "Smithy" Smith. <div> My name is Bob Smith, but people call me Smithy. The following sections describe how to mark up this content using microdata, microformats, or RDFa.
Here is the same HTML code marked up with microdata: Here's how this sample works: Here's how the sample works. Organization. Businesses and organizations. New! Schema.org lets you mark up a much wider range of item types on your pages, using a vocabulary that Google, Microsoft, and Yahoo! Can all understand. Find out more. (Google still supports your existing rich snippets markup, though.) About organization information Organization information (for example, details about a business such as a restaurant or attraction) that is marked up in the body of a web page can help Google understand location information in reviews or events. In addition to the schema.org/Organization type, Google supports any of its sub-types, such as schema.org/Attorney. Properties Each organization can have a number of different properties, such as its name, address, URL, and phone number. Google recognizes the following organization properties.
Marking up content The following HTML code describes the restaurant L'Amourita Pizza. <div> L'Amourita Pizza Located at 123 Main St, Albuquerque, NM. Here is the same HTML content marked up with Microdata. Non-visible content. Event. Events. New! Schema.org lets you mark up a much wider range of item types on your pages, using a vocabulary that Google, Microsoft, and Yahoo! Can all understand. Find out more. (Google still supports your existing rich snippets markup, though.) About event information When event information is marked up in the body of a web page, Google can identify it and may make that information available can be used on search result pages and other Google properties.
A result can list multiple events, like this: ... or it can list a single event, like this: Usage guidelines Event markup can be used to mark up events that occur on specific future dates, such as a musical concert or an art festival. The information that is visible on the snippet, such as the name and location of the event, also needs to be clearly defined. Examples of valid event names: East Bay Symphony Concert Music Festival Northwest Invalid event names: Properties Marking up content HTML, no markup added Here's how this sample works: Product. Products. New! Schema.org lets you mark up a much wider range of item types on your pages, using a vocabulary that Google, Microsoft, and Yahoo! Can all understand. Find out more.
(Google still supports your existing rich snippets markup, though.) If you're a merchant, you can give Google detailed product information we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages. Rich snippets help you to: Attract potential buyers while they are searching for items to buy on Google.
This article describes how to use the Google Product vocabulary to mark up your product information on a product page (a page that contains only a single product) or an aggregated offer page (a page that lists a single product, along with information about different sellers offering that product). Usage guidelines The following guidelines apply to product snippets: About Product offers Offer (price and other offer information). Product Offer Offer-aggregate Examples. Review. Review agregate. Review and reviews. New! Schema.org lets you mark up a much wider range of item types on your pages, using a vocabulary that Google, Microsoft, and Yahoo! Can all understand. Find out more. (Google still supports your existing rich snippets markup, though.) When review information is marked up in the body of a web page, Google can identify it and use it to understand and present the information on your pages. Usage guidelines The goal of a review rich snippet is to provide users with review information about a specific product or service, such as the star rating (1 to 5 stars) and the name of reviewer(s).
The following guidelines apply to review snippets: When using review markup, the main topic of the page needs to be about a specific product or service. You can mark up either individual reviews (for example, an editor's review of a product), or aggregate review information—for example, the average rating for a local business or the total number of user reviews submitted. Individual reviews Properties.