19h06. Olivia Brunet, de Médiamétrie, ouvre le débat en parlant de mesure d'audience. L'institut lance le "panel tablettes iPad" : "on est partis du constat qu'il n'avait pas de suivi des usages dans la durée. #MoMo : les nouveaux usages des tablettes
Independent Report Includes Push Notifications as Part of Its... -- PORTLAND, Ore. and SAN FRANCISCO, Jan. 10, 2012 PORTLAND, Ore. and SAN FRANCISCO, Jan. 10, 2012 /PRNewswire/ -- Urban Airship, the leading platform provider for messaging to mobile devices, was included in a report by Forrester Research, Inc. today titled "The New Messaging Mandate." The report recommends best practices for mobile marketers seeking to do a better job at integrated messaging and communications to their customers via mobile. For the first time, an independent analyst firm recognizes push notifications in their report and notes that "technology (such as push notifications} can now realistically deliver on the promise of integrated messaging… with improved efficiency, scale, and reliability." Coincidentally, the report is coming out just as Urban Airship is seeing its 10 billionth push notification since the company launched two years ago. The velocity of growth in the push notifications space will continue as more companies adopt this emerging marketing channel.