The Magazine Manager is a product of Mirabel Technologies, a privately owned, international software company that empowers businesses to grow. Company President, Mark McCormick, founded Mirabel in 2003 with the vision to help publishers succeed in a challenging media environment. Drawing from his experience launching over a dozen successful magazines, McCormick introduced The Magazine Manager as the first web-based CRM specifically built for publishers. As Mirabel’s first and flagship product, The Magazine Manager has become the global leader in publishing solutions, serving over 16,000 publications worldwide. Since The Magazine Manager has launched, several other products followed suit including Mirabel’s DigitalStudio, The Newspaper Manager, Flip & Share, and now its newest, most advanced platform, Mirabel’s Marketing Manager. To learn more about The Magazine Manager and other Mirabel software products, please contact us and request a demo.
A Complete Guide to Email Marketing Best Practices in 2021. By now, you’re probably aware that email marketing is a crucial part of any content strategy.
How Do I Clean My Email List? Email database hygiene is one of the most important yet underrated aspects of email marketing.
Businesses are usually laser-focused on lead generation, optimizing form fills and getting new email addresses. Yet, they’re ignoring a huge part of the overall campaign. Clean email lists. They don’t spend nearly as much time on: Cleaning active email listsChecking the validation of new email addressesScrubbing old or duplicate addresses Cleaning up email lists is key to better metrics, including deliverability, open, and click-through rates. Avoid the spam folderDecrease hard bouncesImprove sender reputation Comply by all regulations set forth by inbox providers. How To Measure The Success Of Email Marketing. When it comes to tracking the success of your email marketing campaigns, monitoring analytics is integral.
But... To know whether you’re really on track, you need benchmarks to compare your data to. If your campaigns typically result in a 15% open rate, that’s good. It’s consistent. When compared to the industry average open rate, 15% could be on the low end. How to Get More Followers on Social Media In 2021. Social media is undoubtedly one of the most influential marketing strategies.
Businesses across the globe are looking to get more followers on top platforms: From influencer marketing to content strategy, here’s a list of tips on how to get more followers on social media for your business. 4 Simple Marketing Tips To Increase Your Magazine Readership. By now, you’ve probably launched your publication and released your first issue.
(If you haven’t, check out the first two parts of our How to Start a Magazine series: Starting a Magazine and Launching Your First Issue.) It’s time to kick back, relax, and celebrate, right? … Not quite. Launching your first issue doesn’t mean the work is finished. Why Social Media Marketing is Important for Any Business In 2021? Social media has become a vital part of our everyday life with roughly 50% of the world's population (over three billion individuals) using it.
Through social media, we: Research brands and peopleDiscover news and trendsDevelop personal and professional relationships Regardless of your industry, social media is one of the most efficient and effective ways to elevate your brand’s marketing strategy. The benefits of social media marketing for business are limitless. From broadening target audiences to increasing awareness, and boosting sales, we’re diving into the top reasons to invest in a social media marketing strategy. Grow your audience and expand your reach. Social media enables the use of short-form content and multimedia to increase awareness. How to Get More Followers on Social Media In 2021. The 10 Most Annoying Marketing Buzzwords for 2021. For those in the marketing industry, there’s no need for an introduction on this topic.
It’s as if every year, marketers establish a list of words that will entice customers, words that perfectly encompass everything they want and need. … Then they overuse them. Read on to see the contenders for 2021’s marketing buzzword blacklist. Top 10 Annoying Marketing Words and Phrases 1. 12 Best Social Media Tools for Your Business In 2021. Social media is a powerful tool that has the ability to transform your business, but managing it requires lots of time and effort.
Use these 12 tools to efficiently manage and harness the power of social media. For business big and small, social media is a powerful tool that has the ability to transform the way you make an impression. By now, you probably realize that social media is a world of its own. Social media marketers are responsible for content creation, lead generation, post scheduling, and analytics reporting. Here Are the Best Ways to Get Leads on LinkedIn in 2021. Do you feel as though you’ve exhausted your methods for garnering new leads?
If so, it’s time to turn to LinkedIn (www.linkedin.com). If you’re looking to attract interested bottom-of-the-funnel leads, LinkedIn is a great asset. In fact, audiences on LinkedIn have twice the buying power of the average web audience. How to Use Instagram for Business - A Beginner's Guide to Instagram In 2021. Instagram (www.instagram.com) is one of the most popular social media platforms out there, but this isn’t new news.
What is, however, is how the simple photo-sharing application evolved into a massive marketing and retail resource in use by over 25 million companies today. In this blog, we’re going to dive into the best practices for running an Instagram business account. From setting up your profile to posting content to growing your audience, we’ll have your brand feed-ready in no time. Instagram platform structure If you have a personal Instagram account, you’re likely already familiar with these terms, but a little refresher couldn’t hurt. How to Increase Brand Loyalty in 2021. Brand loyalty is the automatic association of a company with positive characteristics. When people associate a company this way, they become brand advocates or evangelicals, as some marketers coined.
Increasing brand loyalty is a long-term strategy, but it begins with a single mission statement. For example, what do you think of when you hear ‘Disney’? Magical. Ethereal. Chairman and CEO of The Walt Disney Company Bob Iger nailed the concept, saying, “When you create a brand, you ask yourself the question: When I put that brand name on the product, what does it convey? If I say to you ‘Disney,’ you know exactly what it is. Because of Disney’s incredible branding, the company has a 70% return rate on first-time visitors. They’re also the largest media conglomerate in the world, acquiring Pixar Animations Studios, ESPN, ABC, and other channels, to grow over the years.
It’s about balancing brand loyalty and consumer behavior. 10 of the Best Landing Page Design Tips to Use in 2021. So, you’re creating a new landing page. That’s great! Landing pages are prime opportunities to convert your website’s visitors into leads. A Quick Guide to the Best Marketing Automation Softwares. Many companies fall into the same pain point. They use too many tools for too many different tasks. Most marketers start their workday by opening a tab to schedule social media posts. Another tab to update a content calendar or project management platform.
Yet another to check on email analytics from last week’s newsletter. How to Get Customer Reviews In The Right Way In 2020. Why Are Online Reviews So Important? Can online reviews be trusted? Yes. Almost everyone searches for reviews before buying a new product or service. That’s why online reviews are so important to businesses. Why Social Media Marketing is Important for Any Business In 2021?
How to Start a Magazine in 2021. We’ve come a long way since the very first American publication in 1741. Nevertheless, magazines have prevailed with an annual global revenue of approximately $67.56 billion in 2020. Thanks to their adaptation to digital mediums, magazines are still a worthwhile project to embark on. If you’re looking to start a magazine or pivot to digital editions, read on.
We’re outlining the basic steps of how to start a magazine in 2021. Choose a Niche The first step to starting your magazine is, of course, to choose a concept. Will it handle a general topic, like business or politics? Things You Should Know Before Launching Your First Magazine. How to Rank Better on Google with Product Review Sites. Search engine optimization is a tricky game. 16 Affordable HubSpot Alternatives To Boost Your Business.
If you’ve ever come across the term “inbound marketing,” it’s likely that you’ve heard of HubSpot. The marketing and sales software platform coined the phrase and revolutionized the marketing industry. However, judging by a rapidly growing list of competitors, HubSpot is not right for everybody. For many clients, it's simply too expensive. On average, HubSpot users pay approximately $800 monthly to use the software. (That’s not including onboarding and setup fees, which can cost upward of $4,000.)For others, the software is simply too robust. If you’re looking for more affordable alternatives to HubSpot’s MarketingHub, SalesHub, ServiceHub, and CMSHub softwares, check out our guide: MarketingHub Alternatives 1. The Best Tools for SEO Beginners In 2021.
10 Important SEO Trends You Need to Know for 2021. In the age of digitalization and instant gratification, our society’s most efficient matchmaker is none other than Google. Individuals and organizations alike are continuously competing with each other for a chance to make a lasting connection with you. It’s a battle for who will make it to the first few results because at the end of the day, 75% of Google searches don’t go past the first page of results. But, how do some sites make their way to the top of the search results and catch your eye? 20 Content Marketing Upgrades Every Business Need In 2021.
These days, who isn’t on the hunt for an upgrade or something to sweeten the deal? Content marketers and consumers alike are always looking for ways to make a statement and get the best of the best, no matter what industry or market they’re a part of. When it comes to giving your marketing efforts that extra boost, you can’t forget about one of the key features that your blog or page should include: content marketing upgrades. These features will allow you to gain the trust of your audience and expand your overall reach. Beginners Guide to Google Analytics In 2021. Best Practices for Businesses Using Facebook In 2021. 7 Best Blog Generator Tools for Marketers. What is Clean Your List from Mirabel Technologies?
Ultimate Content Marketing Guide For Non-Marketers In 2021. A Guide to Best Magazine Softwares You'll Ever Need In 2021. What Do Apple’s Latest Privacy Measures Mean For Publishers? 6 Unconventional Ways to Improve Your Media Business. 12 Growth Hacks to Enhance Your Content Marketing Strategy. How To Develop a Successful Content Marketing Strategy? 19 Best Email Marketing Tools You’ll Ever Need In 2021. Top 10 Content Marketing Types To Grow Your Business In 2021. What Is Content Marketing And Why Is It Important? Why You Need Backlinking in Your Marketing Strategy? How to Avoid the Spam Filter with Better SEO? - Email Marketing. Effective Email List Cleaning: When & How to Scrub Email List. What is a Blog Conversion Strategy? How to Re-Engage Dead Email Subscribers? - Email Marketing. Where is the Marketing CRM Headed in 2021? 8 Quick Tips for a Perfect Mobile-Friendly Landing Page.
How to Use Instagram - A Beginner's Guide to Instagram In 2020. 11 Ways to Create Effective Landing Page Forms That Convert. 4 Tips For Planning The Perfect Landing Page. Best Free Tools for Email Subject Lines - Email Marketing. A Comprehensive Guide To Email Deliverability In 2020. What is CRM Software? - CRM Crash Course 2020. What Is The Difference Between Valid and Invalid Email Addresses? 7 Ways To Improve Email Deliverability. How To Build an Email Marketing List? - Email Marketing. How Do You Check Your Sender Reputation? - Email Marketing. How To Measure The Success Of Your Landing Pages? How To Optimize Marketing Strategy - CRM & Automation Software. How To Get Started With Landing Pages. 9 Tips for Designing the Perfect Landing Page In 2020. How To Create An Effective Call To Action. How Automation Can Help Your Email Marketing Strategy. How to Boost Your Readership with Opt-In Email Marketing. How To Build Audience With Inbound Marketing Strategy. 7 Effective Email Marketing Tips You Must Know.
How To Improve Content Strategy With Google Analytics Insights. 8 Content Marketing Metrics to Track in Google Analytics. 7 Effective Email Marketing Tips You Must Know. How To Build Audience With Inbound Marketing Strategy. What Do Apple’s Latest Privacy Measures Mean For Publishers? 6 Unconventional Ways to Improve Your Media Business. Power Of Video Content Strategy In Publishing. Power Of Video Content Strategy In Publishing. 7 Effective Email Marketing Tips You Must Know. How To Build Audience With Inbound Marketing Strategy. 16 Essential Lead Generation and Sales Pipeline Metrics.
What Is Website Vistor Tracking? How To Track & Use? What Is Programmatic Advertising? How Does It Work In Publishing? What is Analytical CRM? - Benefits of Analytical CRM. Why You Need A Digital Edition? - Importance and Advantages. Comprehensive Guide To CARES Act For Small Businesses. How To Create An Emeregency Work-From-Home Plan. How To Improve Your Facebook Ad Strategy? 5 Essential Steps To Build Your Brand Using Facebook Ads. How to Grow Your SaaS Company with Cold Email Marketing?
What Does the CARES Act Mean for Small Businesses? How To Get Leads on LinkedIn In 2020. 7 Must Know CAN-SPAM Email Requirements. Online Pagination & Magazine Flat-Plan Software. Magazine Management Reporting Software & Flex Reporting Suit. Best Billing & Electronic Invoicing Software For Magazine Publishers. Newspaper Management Reporting Software. Billing & Accounting Software For Newspaper Publishers. Mirabel's Marketing Manager. Best Lead Scoring Software & Pipeline Management Software. Best Web Analytics Platform. Production Management Software for Newspaper Publishers. Newspaper Ad Management Software. CRM For Newspaper Publishers. Mirabel's Marketing Manager. Best Data Enrichment Software.