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Illustration: Sandra Kuan In the last year, one of the most important tasks for marketing and communication directors was to listen to the online user in order to manage the client’s online reputation in a productive and effective manor.
Just a question of time and loyalty
MARKETING, its veterans like to say, is all about the “three Rs”: reaching the right person in the right place at the right time.
Location-based social networks: Where are you? | The Economist
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