KLM Must See Map combines social media with print. This is a really nice idea that brings online and real life together very well. KLM Royal Dutch Airlines recently launched a new global social media campaign: KLM Must See Map, made by friends. The online campaign, currently running in 24 countries, enables visitors to create a personalized city map, filled with tips from their friends. Participants will receive the high-quality printed city map at home – all for free. Biggest issue is that it takes three weeks to get it which ruins the idea if spontaneous travel is your thing. You can see the site here. AMEX And Twitter Promote Their “Sync” Relationship With A TV Ad [VIDEO] Ford Technology Can Unlock Your Car, Sign You Into Facebook | Digital. High-tech Airwave ski goggles from Oakley bring augmented reality to the slopes. Skiing fanatics with a penchant for gadgets are certain to be interested in this swish new pair of goggles from Oakley.
The $599 gear contains heads-up display tech similar to that utilized by fighter pilots, with a ton of information fed through to the skier in real time and also after the run is over. The high-tech Airwave goggles allow you to view your precise location, see how far you’ve traveled and track your altitude and speed, alongside a bunch of other stats pulled from your last run or jump. Using the Airwave mobile app, you can even keep tabs on the whereabouts of your skiing buddies on other parts of the slope. Oakley’s Airwave goggles are fitted with a plethora of on-board sensors that help gather and transmit all the information, including an accelerometer, a gyroscope, GPS and Bluetooth.
The data is viewed inside the goggles, which uses prism technology to give the feeling you’re looking at a screen 14-inches wide from a distance of five feet. Tomorrow Awards - Fiat eco:Drive - AKQA. About Entry Credits: AKQA Fiat eco:Drive team:Chief Creative Officer - James HiltonGroup Creative Director - Nick TurnerAssociate Creative Director - Chris WilliamsArt Director - Richard BaxterSenior Copywriter - Andy CutbillProofreader - Rebecca KeysGroup Account Director - Livia BernardiniAccount Director - Bonnie BoodramSenior Account Manager - Elisabeth PintoLead Creative Developer - Rick WilliamsSenior Creative Developer - Harald KreftingSenior Creative Developer – James HayTechnical Account Director - Miriam HealyTechnical Manager - Stuart GeorgeHead of Technical Architecture - Neville KuytTechnical Architect - Adam CreegerQuality Assurance Analyst - Martin HarlowStrategic Planner - Paul O’NeillSenior User Experience Architect - Alison RushworthClient information:Name: Luis CilimingrasJob title: Director of Digital MarketingCompany: Fiat Group Automobiles (FGA)Web Links:www.fiat.com/ecodrive Entry submitted by Share this entry Information FAQs »Regulations »
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