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ZONES. – Socrate : N’est-il donc pas indispensable que nous commencions par savoir ce qu’est un jeu vidéo ? – Mario : Socrate, ce n’est pas difficile à formuler. C’est un jeu avec de la vidéo, sur un écran. Soit on joue à la balle en vrai, soit on joue sur un écran (et c’est Pong) ; ou bien on explore des cavernes en vrai, ou bien sur un écran (et c’est Super Mario Bros.). – S : Bien parlé, Mario. Mais que dirais-tu alors des jeux télévisés ? Par exemple, Qui veut gagner des millions ? – M : C’est facile, Socrate ! – S : Il y a pourtant des jeux où on interagit avec un ordinateur et qui ne sont pas des jeux vidéo. – M : Que veux-tu dire, Socrate ? – M : D’accord, Socrate, mais ce qui leur manque, c’est une interface graphique. – S : Il existe cependant de vrais jeux vidéo qui en sont dépourvus. . – M : Doucement, Socrate. . – S : Un programme qui génère des graphismes avec lesquels on interagit en temps réel. . – S : Mais, Mario, comment reconnais-tu que c’est un jeu ?

– M : Je ne sais plus, Socrate. Japan's Changing Generations: Are Young People Creating a New Society? - Google Livres. Ex Libris 2013. [I still get and have a lot of [analogue] books. I'm an in-betweener. I love Kindle reading, but I love the carapaces of books too.] A while back I wrote a piece for the International Journal of Advertising called Ex Libris. [It's a regular column where someone shares books that are important or formative to them.] A few people have asked me lately for some more book suggestions. Thinking Fast and Slow - Daniel Kahneman [Kindle Edition] The Nobel prize winning father of behavioral economics delivers his magnum opus and it's fantastic. Sleights of Mind - Stephen Macknik & Susana Martinez-Conde [Kindle Edition] A New Yorker article about pickpocket magacian Apollo Robbins led me down this rabbit hole into magic, neuroscience and cognitive illusions. How to Create a Mind - Ray Kurzweil [Kindle Edition] I have to admit to being a Kurzweil skeptic, in the classic bigot position of having not read any of his stuff but made up my mind already.

Confessions of a Mad Man - George Parker [Kindle only] Cognitive Surplus: How Technology Makes Consumers into Collaborators (9780143119586): Clay Shirky. CreativeFacilitation1.pdf. Social Media Marketing Is A Loss Leader For Brands, And A Waste of Resources For Everyone Else. B.J. Mendelson cares. He cares that high profile marketers are making shit up and that small businesses, independent artists and others are being hurt in the process.

In his new book, Social Media Is Bullshit, the author makes his anti-case and he names names, pointing to Web luminaries like Seth Godin, Jeff Jarvis, Chris Brogan, Gary Vaynerchuk and others as peddlers of a bill of goods. The Internet intellectuals (or Cyber Hipsters), marketers, analysts, and their friends have succeeded. The existence of the myth of “social media” is proof of that. And it’s important that we start cleaning up the mess they’ve created. What’s needed now is for us to take a more active approach in standing up to their misinformation, calling them out on it, and making sure the media outlets, among others, who feature these parties are holding them accountable and to the highest ethical standard. Mendelson makes the case that social media success stories are not what they seem.

All the 2012 Best-of Reading Lists, Together at Last. Management Science: The Art of Modeling with Spreadsheets, 3rd Edition: Kenneth R. Baker, Stephen G. Powell: Amazon.com. Book | Uprising. Build a brand and change The world by sparking Cultural Movements By Scott Goodson You’ve joined the Uprising and started to learn about movement marketing, now you can buy the book and learn from the founder of the world’s first cultural movement agency, StrawberryFrog. Scott Goodson’s first book is available to pre-order at Amazon and Barnes & Noble. What People Say “ Uprising is a must-read for anyone who wants to start a mass movement like Macintosh. . “ Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service or craft.

Order Your Copy Now “ One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing. . “ Until now, cultural movements have been sporadic and random. More about the book More about the author, Scott Goodson. Bartlett's Roget's Thesaurus: Peter Roget John Bartlett: 9780316735872: Amazon.com. The Checklist Manifesto: How to Get Things Right: Atul Gawande: 9780312430009: Amazon.com. La guérison du monde - broché - Fnac.com - Frédéric Lenoir - Livre ou ebook. En résumé : Documents - La guérison du monde Ce début de XXIe siècle est traversé par une telle succession de crises ? Écologique, économique et politique ? Qu? Il voir refleurir le vieux mythe de la fin des temps. Nous nous trouvons confrontés aujourd? Hui à au moins dix bouleversements inédits dans notre histoire. Le Mot de l'éditeur : La guérison du monde Ce début de XXIe siècle est traversé par une telle succession de crises – écologique, économique et politique – qu’il voir refleurir le vieux mythe de la fin des temps.

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