Alltop, all the top stories. Exclusive: Facebook Marketing Results From 6 Major Brands. Christopher Heine | November 23, 2011 | 3 Comments inShare161 Mazda, Ford, Levi's, and others reveal case studies.
Six major brands have given ClickZ snapshot-level case studies about their Facebook efforts. Mazda, Ford, Levi's, 1-800-Flowers, 20th Century Fox, and ADT have seen significant lift from their ad investment on the social network. According to Facebook, spending on the following campaigns varied greatly and most included a mix of marketplace and premium ad buys. Does Social Sell Cars? Of the examples released to ClickZ today, Mazda's may stick out the most.
Ford also says Facebook ads can help move cars. Jean Genie: Facebook Ads Increased Foot Traffic By 4X There has been little doubt that Levi's likes Facebook a lot, as few brands have integrated the networking site into their proprietary online destinations with such vigor. Flowers Shoppers 'Like' Sponsored Stories Social Ads Give Oliver Stone Film $4M Bump Targeted Ads Drive ADT.com Conversions. Je Like - Gagnez une “Facebook car”! Publié le 06 novembre 2011 Volkswagen Hollande invite,sur le réseau social, à élire la voiture la plus mythique de la marque avec, à la clé un véhicule hors du commun à gagner!
Un dilemme cornélien, qui devra départager la populaire Coccinelle et l’icône des voyageurs, le combi T1. Alors 1, 2, 3, Likez! Qui n’a pas rêvé d’avoir un véhicule aux couleurs de Facebook, dont le rétroviseur se transformerai en tchat, ou encore une plaque d’immatriculation qui affiche son statut de "célibataire" ou "en couple"? Une voiture qui imprimerait via un Feed-O-Matic de bord, les newsfeed de l’internaute et sans oublier un système qui actionnerai des rideaux pour ceux qui ne jurent que par le «privac ». Et bien au sein de la rédaction d’INfluencia personne n’a jamais fantasmé sur un véhicule de ce type, et c’est normal, le besoin n’avait pas encore été créé… C’est maintenant chose faite avec l’opération «Fanwagen» lancée aux Pays Bas.
Gaël Clouzard Source: @so_particular / Achtung. Compete-top-250-visitors-apr-2011.jpg. Half of Americans Don’t Trust the Ads They’re Exposed To Only 3% of Americans completely trust the advertisements they see, read or hear, while 11% don’t trust them at all, according to the results of a survey conducted by YouGov.
The survey found that among American adults who see any advertising at least once a month, 44% find them to be fairly (37%) or very […] Read more » Consumers Report More Privacy Breaches, Little Faith in Marketers A pair of new studies highlight a growing problem for marketers: at a time when an explosion of data is offering marketers an array of new possibilities, consumers are reporting more privacy breaches and a low level of trust in marketers to protect their data. Behance Network. Les ados et les reseaux sociaux. Social Login and Social Sharing Trends Across the Web. The social media arms race has been well-documented, with major players like Google, Facebook, Yahoo!
, Twitter and LinkedIn rapidly innovating in an effort to scale users and carve out a greater footprint on the web. But as the social networks grow in prominence and add features at accelerated rates, what are the impacts on your business? How much influence do these social networks and identity providers carry beyond the borders of their own ecosystems? These are some of the questions we try to answer each quarter by analyzing preferred networks for social login and social sharing across the 350,000 websites worldwide that use Janrain Engage. Today, TechCrunch published an update of our quarterly social login and social sharing trend data. For the first time since we began reporting these statistics in January 2010, Facebook has eclipsed Google as the most popular sign-in choice. Despite Facebook’s popularity across a number of verticals, this data underscores the value of choice.