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GlobalWebIndex. We’re delighted to announce the launch of our mini tool that provides anyone with the free of charge chance to view and play with the GlobalWebIndex data, and more importantly to start developing unique insights on social media. With the LITE version you can get a snapshot of what motivates your audience, what they do online, and how they feel about brands in social media. This data has been extracted from the GlobalWebIndex Wave 2 dataset (January 2010)and it is NOT dummy for demonstration purposes only. Currently, the GlobalWebIndex clients have access to Wave 3 (July 2010), hence, we can publicise some subscription only data. Of course, Global Web Index LITE is only a very small percentage of the full set of the Global Web Index data.

Eco-systeme

iPad. JeChange.fr : faîtes des économies sur toutes vos factures et améliorez votre pouvoir d’achat. Starbucks Trumps Burger King and Wendy's in Restaurant Chain Ratings. According to Technomic , the burger may no longer be king in the chain restaurant world.

Starbucks Trumps Burger King and Wendy's in Restaurant Chain Ratings

The food industry research and consulting firm’s 2011 Top 500 Chain Restaurant Report places Starbucks as the No. 3 chain in the U.S., behind McDonald’s and Subway and maybe more significantly, just ahead of Burger King and Wendy’s. It wasn’t long ago that Starbucks was closing locations nationwide, but Technomic reports the caffeine powerhouse owns more than a 57 percent share in the coffee and other beverage category, overall moving up two spots from No. 5 last year. The enhanced performance could be credited to increased ad spending, which doubled to $94.4 million in the course of a year. This figure still pales in comparison to the hundreds of millions doled out by Wendy’s and Burger King.

Presse

Automotive. On & Off. Social marketing. Sociologie marketing. Agency - competitors. Campaign. Mobile. Audience de l'internet mobile 2011. Vidéos Pearltrees. Help. Digital. Perf measurement.