Packagingsydney

Jam&Co

At Jam and Co we believe that listening is more important that talking. We love to listen to our clients after 20 years of working in the business.

The growth of luxury shopping online [INFOGRAPHIC] What all the luxury shopping online fuss about?

Luxury shopping has for long been a mono-brand brick and mortar store affair, that said today luxury shopping online is exploding in growth. With the ongoing dominance of digital marketing, the luxury goods industry has like other well known brands, had to adapt to the new economy or be left behind. Fear of losing their luxe image by selling luxury online Luxury goods retailers resisted the move to the digital arena for fear of losing their luxe image. The big fear these brands had is that their branding would be cheapened and that luxury shoppers wouldn’t be willing to spend big online.

The lux brands had the belief that the personalised customer service and tactile shopping experience provided by the in-stores environment was of greater appeal to affluent consumers than online shopping. However, with the success of forward thinking companies like Farfetch and Net-A-Porter, this false perception has since evolved. 6 emerging packaging design trends for 2019 – Alan Hewson. Top 10 reasons why you shouldn't waste money on cheap packaging design. Whilst there are many reasons you shouldn’t waste your money on cheap packaging design, here are our top 10 reasons(in no particular order of importance) OF COURSE…When you are investing in your brand and packaging design, you want to keep as much of your investment as possible right?

So the more you pay in design fees, the less you get to keep. So why not go with the inexpensive option, as long as it looks good? The Magic Branding Potion Sought Out By Every Brand. There is a magic branding potion sought out by every brand to distinguish them from the sea of “me too” and copy cat brands.

The most successful brands have a secret ingredient that the ‘here today…gone tomorrow brands’ don”t. It’s this unique branding ingredient that keeps these brands thriving even in the rapidly changing tech and marketing environment we find ourselves in. It’s this special branding sauce that will keep brands growing and adapting to the ever-changing economy? Emotional connection is the magic branding potion Whilst it has changed considerably over the last few years, still many consumers define themselves by the brands they use.

The primary reason for a brand or packaging redesign. We want personalised packaging. Jam&Co to develop a brand for their unique gift card, The Movie Card. The Movie Card came to Jam&Co to develop a brand for their unique gift card, The Movie Card.

The Movie Card SYDNEY, Australia - June 23, 2018 - PRLog -- The Movie Card came to Jam&Co to develop a brand for their unique gift card, The Movie Card. We needed to develop a brand identity, and translate this to a gift card and carrier. This new card was then to be rolled out across a multitude of branding collateral including a website & corporate communications. The design challenge Jam&Co were faced with was how to showcase the array of unique cinema experiences movie goers had on offer when purchasing The Movie Card. 9 major factors killing FMCG brands in Australia. Here is a list of 9 major factors that are killing FMCG brands in Australia.

Performance pressure on FMCG Brands in Australia has led to a culture of shifting focus to the variety of shiny new marketing toys to play with. This has detracted from what it takes to make and keep a brand successful on shelf. 1) Private label and copycat brands killing FMCG brands in Australia Private label brands and copycats are taking all the cues that brands have invested in over the years.

Nutri-Grain – TO GO Protein Squeezers on Packaging of the World - Creative Package Design Gallery. Design: Jam&Co Design Pty Ltd Project Type: Produced, Commercial Work Client: Kelloggs Location: Sydney, Australia Packaging Contents: Protein Squeezer Packaging Substrate / Materials: Plastic Ready To Eat Cereals (RTEC) are losing relevance in the breakfast occasion.

Due to fast-changing consumer lifestyles, consumers are looking for more convenient options. Convenient Breakfast penetration is growing at 28.2%The new pack needed to clearly communicate Nutri-Grain TO GO Protein Squeezers key POD (FEEL FULLER WITH PROTEIN) via strong shelf appeal and presence. 5 No option conditions forcing brands to change their packaging. There are 5 no option conditions that all brands encounter forcing them to change their packaging.

These 5 no option conditions are: 1) NO OPTION condition: USE-By-Date. A brand’s appearance has a certain lifespan. This is a no option condition. The 4 reasons not to invest in strategic packaging design - Jam&Co. There are only 4 reasons you won’t invest in strategic design What if it’s not worth the value?

You don’t believe in the additional value strategic packaging design will create for you.What if there’s a cheaper option? There’s cheaper substitutes or alternatives for your product packaging design.What if it doesn’t work as promised? You’re afraid to spend this much money on a strategic solution that could be risky.What if I don’t really have the money? You really just don’t have the money to invest in strategic design. What is the purpose of your product pack design? Grab the consumer’s attention, and get them to put your product into their shopping basket or trolley. The 4 reasons not to invest in strategic packaging design - Jam&Co. The most successful packaging designs have a "secret sauce" The most successful packaging designs have a “secret sauce” that cast a magic spell over the consumer at the shelf.

The imperative to go deeper and discover the “secret sauce” – Discover the magic. Too many marketers underestimate the task at hand to gain their target consumers attention on a crowded shelf. They totally miscalculate what it really takes for someone to take the product off the shelf, read it and engage with it and then put it into the shopping cart. Most marketers undervalue how much it takes to create a total message of value and differentiation. A complete story that builds both good will and establishes a stand out leading to the to making the sale. Too many marketers sell themselves, their brands and their products short, because they don’t really understand what intrigues their target consumer and has them leaning forward with interest and excitement. Todays most successful packs are designed by “magicians“. How to end up in the shopping cart 1. 2. 3. Nutri-Grain on Packaging of the World - Creative Package Design Gallery. Creative Agency: Jam&Co Design Pty Ltd Project Type: Produced, Commercial Work Client: Kellogg’s Location: Sydney, Australia Packaging Contents: Breakfast bar Packaging Substrate / Materials: Paper, plastic Kellogg’s Nutri-Grain enters the ‘on the go’ breakfast The Ready To Eat Cereals (RTEC) are losing relevance in the breakfast occasion due to the fast-changing consumer lifestyles.

Consumers are looking for convenient options they can eat on the go. These changing behaviours have led to the rise of the Portables or ‘on the go’ breakfast segment over the past several years.Kellogg’s Nutri-Grain saw an opportunity to provide a unique product offering to consumers that really delivered on taste and a satisfying eating solution.

Design that taps the male psyche With major competitors Up&Go and Meet Six Go having a large established market share, it was critical for this new product to standout on shelf. 2 imperative brand marketing questions. As marketers we need to magnify the question. we need to extrapolate it way out there to clearly understand the : “who’s it for?” Mindset. As brand and packaging and marketing communications designers clearly understanding the target audience is essential. If we are going to stop them in their tracks down a supermarket isle, or if we are going to appeal to them personally or have them take a photo of our product and post it to their social platform… then we must be really clear on the “who’s it for?” Mindset. Beyond just the basic demographics of male/female, age, location etc., the “who’s it for?”

What do they believe? The more we as a design company can know about the “who’s it for?” Seth Godin: “The marketer can change her story, but she can’t easily change the worldview of the person she seeks to sell to. Hiring a Package Design Agency vs Freelance packaging designer? When is it preferable to hire a package design company vs a freelance packaging designer?

Well, if you have a physical product that sells in-store at a supermarket, in your own shop, or from your e-commerce store, then you’ve most likely given this topic quite a lot of thought. When making the investment to make your product more attractive to your customers which course of action will suit you best? Today, you can find many low-costing design services and websites where you can create designs by using an algorithm or hiring a cheap freelancer. Why You Select a Branding Agency. Branding agencies are generally called on whenever things change. Events such as new ownership, completely new leadership and new directions can drive a business to reposition, revitalize or just clarify their brand. Even without major changes at the very top, companies, just like people, can alter over time. They are able to outgrow their present identity, change their intention, or just want for their company to go with all the times.

Branding agencies may also play a crucial role before a company or product even gets from the drawing board. They are able to add value throughout the naming procedure and generally behave as a midwife to some newborn brand. Can you pay too little for your packaging design? At what point does paying too little for your packaging design cost you money? Can you pay too little for your packaging design? Brand managers and marketers are frequently caught between opposing imperatives: deliver increasing returns on shelf while simultaneously reducing costs.

As corporations increasingly cut budgets and look to shrink their COGS, the need for creative or innovative solutions to achieving sell thru from the shelf becomes even more important. Hence the constant push to get their packaging design costs down. Brand Strategy Agency Creates the Top Brand Strategy. In any kind of business, it is vital to formulate a strategy on how to get ahead of the competition. As well as your image and perception among customers is among the most significant items to get right – and also this exactly what to why almost all national as well as international companies give over the creative reins to some branding agency. Devising a brand strategy is an endeavor that will inevitably take some time, however its importance can’t be underestimated. Your brand is central to creating your organization prosper along with a branding agency work alongside you to definitely craft a particular and appealing brand identity for the industry as well as demographic.

Probably the most crucial sides of making a brand are making it unique to you but extremely consistent. Making your small business is noticeable Like this: Like Loading... Why Corporate Branding Is Essential For Online Business. 3 questions every package design must answer to make the sale. Boost Your Sales by Product Packaging Design – Alan Hewson. Boosting your profit is one thing you have to work out. All of the transactions as part of your business impact your profit and you will find lots of ways actually you can do to improve it. Logic and Function of Packaging Design. The undetected grocery disruption technology in 2018. The biggest disruptive technology for grocery in 2018 The grocery sector set for massive disruption technology in 2018. There is an unseen (by most), technology disruptor that is set to impact how consumers grocery shop in a big way in 2018 and beyond. Sometimes a technology creeps up on you and before you know it you’re wondering why your sales have been so massively impacted.

Taking design in-house or outsourcing packaging design. Packaging Design: The e-commerce difference - Jam&Co. Guest Post: SARAH KNEEBONE – Research and Marketing Executive PLAY Market Research E-commerce has shifted the way that people shop and overhauled the customer journeys we once knew so well. Packaging is just one touch point in this journey but it is arguably the most important… we are all guilty of judging books by their covers.

5 Crunchy Breakfast Bar Packaging Design Ideas. 2017 – Favourite Design – Worldwide Designers Awards ! Favorite Community Designers. Corporate Branding for Clear search by Jam&Co. Clear Search are a specialist recruitment company providing a premium level of service without the sales component typically found in the industry. Given their unique proposition they needed a brand that reflected this. We began with a branding workshop to really understand what made Clear Search tick, what was the heart and soul of the brand, what were the functional brand drivers and the emotional brand drivers? We then took these findings and translated them into something that by design offered a unique experience whilst still ticking all of the traditional corporate boxes to ensure the company was taken seriously amongst both clients and candidates.

Calming blues iconic with corporate branding The end design is one that uses the calming blues so iconic with corporate branding, but with a really unique and own able twist. View More Like this: Like Loading... Attractive and Meaningful Packaging Design. Nutri-Grain Packaging Design by packagingsydney on DeviantArt. 12 consumer assumptions Brand Marketers must make to be successful on-shelf. About 2 weeks ago, renown sales training expert Jill Konrath posted “17 sales assumptions and why making them helps you win more deals.

Faster. With less competition.” Home improvement packaging design is different to FMCG [Infographic] 3 key words required to achieve packaging success on shelf. The 3 key words brand marketers must brand indelibly into their brains are: RelevanceCredibilityValue. Escape the commodity box your product/brand has fallen into. How to avoid copycats and private labels from killing your brand - Inside FMCG. Energy bars get naked for Australian launch. 5 Best Tips on Brand Packaging Designs. How the Brand Strategy Agency Creates a Brand Strategy. Designing retail hardware packaging vs supermarket FMCG packaging. Product Packaging Design — The Must Needed Things for Every Business. Creating "authentic" packaging design for Wholefood.me.

What to Do For Product Packaging Design. E’ Clair Group by Jam & Co at Coroflot.com. Corporate Branding - The Important Task For Your Business. Corporate Branding – Get the Optimum Result. 5 Australian grocery shopping trends affecting FMCG suppliers. 15 telltale signs packaging needs to be reinvigorated. How much does packaging design cost — the 4 levels of cost. Create a Good Brand Image with Branding Companies to Get Success @niume_official.

Kombucha Zest - Brand Devlopment by packagingsydney on DeviantArt. Spice Craft Packaging Design by Jam&Co. Personalizing packaging for creating WOW on the retail shelf. Meal kit maker waves some mandala magic - Packaging News. Surprise packaging sells @niume_official. Use Branding Agency for Better Branding Of Your Company. 5 psychic elements of branding & packaging based on GOOGLE Teams. Kotler’s 3 WOW’s characteristics for your packaging design. Service Design the Vital Part of FMCG Packaging Design. Give Your Product a New Look with Product Packaging Design. The Branding And Packaging Design For Food Sector. Packaging Design Is Very Important For Business. Use Packaging to Overcome Negative Perceptions. Food Porn on the supermarket shelf could be killing your brand. Don’t Lose Your Hope — Grow With Creative Design Agency. 5 Tips for Brand Packaging Design.

Branding Agency - The Heart of Any Business for Promotion.

Product Packaging Design

Packaging Design for Cleaver’s by Jam&Co. Made to stick packaging design success formula. If design is a commodity, then where is the real value in design? Branding and Packaging Design Agency. Packaging Design. Things to consider at the time of choosing packaging design.