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Run a blog? Better fix your bounce rate _ Drawing a Blank. It turns out that Google Analytics will wait for a visitor to trigger a second event, such as visiting another page on the same site.

Run a blog? Better fix your bounce rate _ Drawing a Blank

If that second event is never triggered, the visit is counted as a bounce (regardless of the duration of the visit). On a typical non-blog website this is beneficial as visitors are encouraged to visit multiple pages in order to maximise conversions. If the visitor never moves beyond the first page, their visit is a bounce. For a blog, however, it’s common that a visitor will land on one specific article, but not visit any other pages. This will be reported as a bounce even though the visitor may have spent several minutes reading the artice and may intend to read more of your posts in the future. My research brought me to this article from the Google Analytics blog, which discusses Adjusted Bounce Rates. The new tracking event is added in this line: setTimeout("_gaq.push(['_trackEvent', '15_seconds', 'read'])", 15000); Update 26th May, 2013.

ScriptMask/Beta. Permanent Web Page Archival Tools. How To Anonymize and Encrypt Your BitTorrent Traffic. Whether you’re trying to dodge an angry government, a connection throttling ISP, or the watchful gaze of media conglomerates, anonymizing and encrypting your BitTorrent traffic can help.

How To Anonymize and Encrypt Your BitTorrent Traffic

Read on to learn how. Photo by jin.thai. What Is This and What Do I Need? BitTorrent is a form of distributed file sharing. Undistributed file sharing is when you connect to a single source and download a file. Distributed file sharing changes that model. If that person spying in your torrent activity is a hostile government, your ISP seeking to throttle your connection, or an agent hired by a media conglomerate to monitor BitTorrent networks, you can find yourself in unexpected trouble.

How can you circumvent such outcomes? What are the upsides? What are the downsides? Ready to get started? For both techniques you’ll need a BitTorrent client with proxy support. Configuring uTorrent for Anonymous Torrent Traffic Run uTorrent. Restart uTorrent. 9 social media trends to watch in 2015. What will 2015 hold for social media?

9 social media trends to watch in 2015

We spoke with industry thought leaders about what's emerging, continuing, and fading out for next year. One of social media's most defining characteristics is its constant rate of change. Just a few years ago, it was seen as a novel time waster, these days businesses are recognizing the evolving relationship between social and business goals. In 2015, social media marketers will be dealing with many of the same problems and pitfalls as they have in the past, down to finding the right way to think about marketing opportunities on social media, which are different from any other medium marketers and advertisers have dealt with before. He mentioned a couple notable small business, Saddleback Leather Co. and Giant Nerd, that have realized that social marketing wasn't just about using familiar practices -- coming up with a clever ad campaign or slogan -- and instead thought about social marketing as a bigger community play.

More metrics. Google Unleashes More Big-Data Genius With a New Cloud Service. Ariel Zambelich/WIRED Google continues to share the wealth of the uniquely powerful software systems it erected to run its enormous online empire.

Google Unleashes More Big-Data Genius With a New Cloud Service

On Tuesday morning, at its Google I/O developer conference in San Francisco, the tech giant introduced a cloud computing service it calls Google Cloud Dataflow. Based on two software systems that have helped Google drive its own online operation for years–Flume and MillWheel–the service is a way of more easily moving, processing, and analyzing massive amounts of digital information. As he unveiled the service, Google’s Urs Hölzle–the man who oversaw the creation of Google’s global network of data centers–said it’s designed to help companies deal with petabytes of data–a.k.a. millions of gigabytes.

“Cloud DataFlow is the result of over a decade of experience in data analytics,” he said. This is just the latest way that Google is sharing its unprecedented online infrastructure with the world at large through its cloud services.