New Google app shows how much of a website's content is "above the fold" Unfolding the Fold. Note: Since posting the data in this article, we have collected and analyzed much more detailed information regarding scrolling behavior of visitors. The research below reveals information about the location of the fold as well as some basic information about visitors’ scrolling behavior. For more advanced research about statistical models for page scrolling behavior and visitor attention at each point in the page, please see the more recent research we have published in 2007 (ClickTale Scrolling Research Report V2.0 - part 1 and part 2). Web designers and usability professionals have debated the topic of web page scrolling since 1994.
At the early days of the web, most users were unfamiliar with the concept of scrolling and it was not a natural thing for them to do. As a result, web designers would design web pages so that all the important content would be “Above the fold†or even worse, squeeze the entire page into the initial screen area. The Data Global Statistics Conclusion. Please Scroll. Scrolling Research Report V2.0 – Part 1: Visibility and Scroll Reach. In our previous report entitled “Unfolding the Foldâ€, we analyzed web visitors’ scrolling behavior and determined the effect of the so-called “fold†on browsing activity. One year later we are excited to publish much more detailed research, revealing new information and providing you with a whole new set of best practices and recommendations. This research is based on a sample of a data that was collected by the ClickTale service from thousands of websites and over 80,000 page views chosen at random between June 15th and July 15th, 2007.
What did we learn last time? 91% of the page views were long enough to contain scroll-bar. Of those, 76% were scrolled to some extent.22% of the page views with a scroll-bar were scrolled all the way to the bottom. Visitors are equally likely to scan the entire page no matter the page size. The fold is not a single location, but a broadly dispersed distribution with three peaks located at roughly 430, 600 and 860 pixels. Research Methodology. Scrolling and Attention.