The 4 Types of Marketing Innovation Labs. December 03, 2013 The 4 Types of Marketing Innovation Labs Marketing innovation labs are all the rage among long-successful enterprises that now find themselves playing catch-up to nimble, tech-savvy startups.
The idea is to establish a marketing think tank outside the shadows of internal silos and open the doors to new technologies and customer engagements. But a new study from Forrester Research warns corporate managements to have a clear idea of what they want to be seeing when those doors open. The Key to Innovative Business Ideas: Cross-Pollination. Strategic principles for competing in the digital age. The board of a large European insurer was pressing management for answers.
A company known mostly for its online channel had begun to undercut premiums in a number of markets and was doing so without agents, building on its dazzling brand reputation online and using new technologies to engage buyers. Some of the insurer’s senior managers were sure the threat would abate. Others pointed to serious downtrends in policy renewals among younger customers avidly using new web-based price-comparison tools. The board decided that the company needed to quicken its digital pace. For many leaders, this story may sound familiar, harkening back to the scary days, 15 years ago, when they encountered the first wave of Internet competitors. User Innovation, a symbiotic relationship.
The MAIM Class of 2014 shares their individual experiences of innovation, in the lead up to their Degree Show, Exploiting Chaos: Innovation in the Making.
Here, Leo Qin explores communication in user innovation, as a way to connect different ideas and stakeholders. Keen to unpack the underlying nature of user innovation in the paradoxical relationship between producers and users, I looked to uncover the mechanisms that best support user innovation and are also able to navigate key obstructions in the design and development process.
Innovation Competency Model. Ambition level. Gartner Hype Cycle. Dominant logic. Basic principles.