Brands as religions
BBC: Loving Apple looks like a religion to an MRI scan. Later today, BBC 3 will be airing Secrets of the Superbrands, a documentary about the relationship between consumers and the brands that shape our behavior, our desires and our lives.
Series creator Alex Riley let slip an interesting tidbit in a preview post about the series: "The Bishop of Buckingham -- who reads his Bible on an iPad -- explained to me the similarities between Apple and a religion. And when a team of neuroscientists with an MRI scanner took a look inside the brain of an Apple fanatic it seemed the bishop was on to something. The results suggested that Apple was actually stimulating the same parts of the brain as religious imagery does in people of faith. " Best in Blogs: Tech Brands Are Religions, Twitter Is No Revolution, and Obama Gets the Cover Treatment : Media : Technology. Top Stories for the Week of Sept. 27 - Oct. 1, 2010 A Duke University study indicates that brand loyalty is like religion, and a product logo can serve the same function as a crucifix or Star of David for nonbelievers.
Prevalance of brand loyalty and religiosity were found to be inversely related. Are Brands Becoming Religions? How Brands are like Religion | In an article that Martin Lindstrom wrote for Ad Age about Brands and Religion, he questions whether “brands manage to create their own religion by coincidently or deliberately, adopting triggers and tactics from the world of religion”.
Lindstrom Partnered with a neuroscientist and used a MRI scanner to analyze brain function in response to both iconic brands as well as religious symbols. What he discovered was that the same regions of the brain were activated in Christians and powerful brand (Apple, Harley, Guinness) fans. Other less powerful brands did not produce the same effect. From brands to religions « StillLive.NET. Citing Dan Brown’s latest The Lost Symbol: “…what are the three prerequisites for an ideology to be considered a religion?”
“ABC,” one woman offered. Consumer Fanboys Confuse Brand Identity With Their Own | Wired Science. By Jacqui Cheng, Ars Technica Have you ever found yourself frothing at the fingertips while explaining why someone doesn’t deserve to use an iPhone because of the offender’s deeply flawed sense of aesthetics?
Have you been the type to declare that those who don’t use Android are cylons who are under mind control from Cupertino? Or are you Peter Bright, turning up your nose at all of us while you wax on about the unappreciated genius of the Windows 7 Phone? [partner id="arstechnica" align="right"]You may think you’re defending your favorite platform, because it’s just that good. Fanboys. Fanboys Have you ever loved something so much it hurt?
By Lessley Anderson Tuesday, January 21, 2014.