Brands as religions
by Tony Fannin, President, BE Branded Great brands are much like religion.
Later today, BBC 3 will be airing Secrets of the Superbrands , a documentary about the relationship between consumers and the brands that shape our behavior , our desires and our lives.
Best in Blogs: Tech Brands Are Religions, Twitter Is No Revolution, and Obama Gets the Cover Treatment : Media : TechnologyTop Stories for the Week of Sept. 27 - Oct. 1, 2010 A Duke University study indicates that brand loyalty is like religion, and a product logo can serve the same function as a crucifix or Star of David for nonbelievers. Prevalance of brand loyalty and religiosity were found to be inversely related.
Citing Dan Brown’s latest The Lost Symbol : “…what are the three prerequisites for an ideology to be considered a religion?” “ABC,” one woman offered.
At product launches, Apple store employees cheer for the first customers to buy the company's latest gadgets.
Religion is a touchy subject.
<img src="http://www.wired.com/images_blogs/wiredscience/2011/08/appletat.jpg" alt="" title="appletat" width="660" height="452" class="aligncenter size-full wp-image-70759" /> By Jacqui Cheng, Ars Technica
The cult of Apple is real, according to neuroscientists. They compared MRIs of Apple fans' brains to those of people who call themselves "very religious" and found that Apple and religion light up the same part of the brain. This means that Apple triggers the same feelings and reactions in people as religion. The BBC highlights the finding in an upcoming documentary, "Secrets of Superbrands." The documentary also likens Apple Stores to cathedrals.
Apple CEO Tim Cook likely will introduce an iPhone 5 at Wednesday's event. But nobody knows for sure. The stagecraft of Apple events is predictable yet effective Observers say the company makes its message clear, hammering a few points In tech, many companies fail to follow Marketing 101 and get bogged down Orchestrated events help the company sell its message (CNN) -- When Apple CEO Tim Cook takes the stage Wednesday in San Francisco, presumably to introduce the world to the iPhone 5, everyone knows what's going to happen.
The cult of Apple is real, according to neuroscientists.