Brands as religions
Later today, BBC 3 will be airing Secrets of the Superbrands, a documentary about the relationship between consumers and the brands that shape our behavior, our desires and our lives. BBC: Loving Apple looks like a religion to an MRI scan
Best in Blogs: Tech Brands Are Religions, Twitter Is No Revolution, and Obama Gets the Cover Treatment : Media : Technology Top Stories for the Week of Sept. 27 - Oct. 1, 2010 A Duke University study indicates that brand loyalty is like religion, and a product logo can serve the same function as a crucifix or Star of David for nonbelievers. Prevalance of brand loyalty and religiosity were found to be inversely related.
Are Brands Becoming Religions?
In an article that Martin Lindstrom wrote for Ad Age about Brands and Religion, he questions whether “brands manage to create their own religion by coincidently or deliberately, adopting triggers and tactics from the world of religion”. Lindstrom Partnered with a neuroscientist and used a MRI scanner to analyze brain function in response to both iconic brands as well as religious symbols. What he discovered was that the same regions of the brain were activated in Christians and powerful brand (Apple, Harley, Guinness) fans. Other less powerful brands did not produce the same effect. How Brands are like Religion |
From brands to religions « StillLive.NET Citing Dan Brown’s latest The Lost Symbol: “…what are the three prerequisites for an ideology to be considered a religion?”“ABC,” one woman offered.
By Jacqui Cheng, Ars Technica Have you ever found yourself frothing at the fingertips while explaining why someone doesn’t deserve to use an iPhone because of the offender’s deeply flawed sense of aesthetics? Consumer Fanboys Confuse Brand Identity With Their Own | Wired Science
Fanboys Have you ever loved something so much it hurt? By Lessley Anderson Tuesday, January 21, 2014 Fanboys