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When I wrote a post on South Africa’s Digital Agencies and their Facebook Timelines , I had a little more in mind that creating something that was just an interesting blog post, but rather something I could use to measure the impact of such a post. I wrote the post knowing that a number of people would RT it, but more importantly, agencies would tweet it. The potential for this post to reach thousands of people was really high and now I’m in a position to reflect on the results that were achieved. As you can see, the potential views were 17,053 and the actual views based on agencies that mentioned the blog post was 11794.
Alexia Tsotsis works for TechCrunch as a writer. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the Media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles... → Learn More Dear Mark E. Zuckerberg Harvard ’06, It’s me Alexia , from the future.
George Orwell’s novel 1984 begins with Winston Smith, the main character, seeing posters saying BIG BROTHER IS WATCHING YOU. In 2010, that could be replaced with FACEBOOK IS WATCHING YOU. Or rather, YOUR FRIENDS ON FACEBOOK ARE WATCHING YOU.