Optiweb Marketing is a leading website development and search engine marketing company in Montreal.
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Native or Hybrid Apps - Which one is Better? How to Do A Seamless SEO Audit in 7 Easy Steps. The goal of an SEO audit is to gain an understanding of how a website works from the point of view of the search engine, most often, Google.
If you can help Google to read and understand the content on your website, the search engine will reward it with more visibility through better evaluation and positioning in the search engine results pages. In addition, the user-friendliness and the relevance of the content for your users is an integral part of the analysis. Your content should lead your users through their individual customer journey easily and without distraction, so that they can navigate your site with ease, and hopefully become happy customers or regular users as quickly as possible. Need to do an SEO audit of your website? Follow these 7 steps for a truly insightful outcome.
Step 1: Plan Your Audit Strategy Before starting the SEO audit, you should plan how much time and money you would like to invest in the project. Le guide ultime de référencement Shopify en profondeur. Is WordPress a good platform for developing a website? Expert Website Developers in Montreal - OptiWeb Marketing. Magento eCommerce Development Services. Optimisation du référencement par les moteurs de recherche à Montréal.
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Google continues to aggressively pursue the goal of improving the user experience within its search results. In order to remain visible in its results pages, website owners and site operators are left with no choice, but to optimize the user experience as part of their SEO strategy in 2021 and beyond. While it was originally planned to roll out in May 2021, Google is postponing the start of the upcoming Page Experience algorithm update, in which the core web vitals become ranking signals, to mid-June 2021. Google’s updated timeframe for the Page Experience update gives website owners at least an additional month to prepare for it. Below, we will explain why the update has been postponed and how you can prepare for it now!
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As Google and other search engines continuously update their algorithms, the previous tricks and early SEO tactics that kept your website at the top of the SERPs may not work anymore. To stay relevant and to reach the top of the search results, you’ll need to constantly adapt to changes. There are many areas of a website that you will need to keep an eye on, from optimization and content to keywords and backlinks. 5 Website Optimization Tips for Google Mobile First Indexing - OptiWeb Marketing. Google is putting an end to desktop crawls for good.
Starting this month, March 2021, mobile first indexing will become the standard for all websites. What does that mean for your website’s rankings? Well, if Google only uses the mobile version of a landing page as the basis for the evaluation for the ranking, you or your SEO agency should verify now, whether all of the pages on your website are optimally positioned for mobile crawling. Up until this past month, about 30 percent of all the pages that rank in the Google search results had still been getting crawled by the desktop Googlebots, but by the end of this month, those will be put to rest too. Going forward, even pages that may not yet meet all of the mobile requirements will still be visited by the mobile Google crawler. The Ultimate Local-SEO Hacks for Businesses. In the world of online marketing, local SEO is often hailed as the silver bullet for small and medium-sized businesses.
Unfortunately, one cannot say whether this is always true. Although local SEO requires considerably less capital investment compared to (probably) any other form of marketing, if it’s not done right, there’s a risk of failure. What can you do to ensure a flawless local SEO campaign? In this guide, we would like to give you some actionable tips for beginners, as well as advanced website owners and marketing experts, can use to optimize their local SEO. Difference between Native & Hybrid Mobile App Development. Top 12 Must-Know WordPress Website Tips & Tricks 2021.
More than 500 websites are built on WordPress every day.
On average, 17 new posts get published on WordPress every second. In a month, WordPress is searched on Google more than 37 million times. WordPress is a powerful CMS and many sites all over the world use this platform. So for those who are new to the growing WordPress network, welcome to the club! Launching a new website can be intimidating, especially if it’s your first time, but if you are a quick learner, we will provide some tips and tricks on WordPress that will make your life easier. Identifying and Improving Poorly Performing Content: A Guide to Optimization - Ethicalocean.
Content, content, and more content! That is what SEO is all about these days, right? In the last five years, content has consistently been one of the most popular topics in the domain of digital marketing. There are various tools out there that focus on content analysis and optimization, and overall, for the most part, it seems to dominate the SEO tips and tricks lists. WordPress Website Tips and Tricks. SEO Trends 2021: How To Improve Your Website This New Year. Google Page Experience Metrics will go live with the Core Web Vitals in May 2021.
What does this mean for business owners, webmasters in Canada and the United States? That a site’s user friendliness and satisfaction are crucial and will be introduced as major ranking factors. Squarespace vs. Shopify - Which you should use Shopify to create an e-commerce website. Content Marketing Montreal. 7 Effective Ways To Optimize Your e-Commerce Store For This Holiday Season - The Holiday season is almost here! And if you’re an online retailer, you already know that internet users across the globe will be shopping feverishly, especially during this pandemic ridden festive season. Holiday Shopping Season SEO Tips. 5 Reasons Why Shopify is the Best e-Commerce CMS in the World. Shopify Web Development. Being a Canadian company, located approximately 2 hours from Ottawa, we’ll happily admit that Shopify is among our most preferred platforms for ecommerce websites. Before we give you our reasons, it’s important to discuss that Shopify ecommerce development isn’t as easy as some believe it to be.
Without the right planning and execution by an experienced Shopify web developer, managing your ecommerce website will be difficult. Let us take the wheel and complete care of your ecommerce website and we will almost undoubtedly be able to show you quick and sky-high return on your investment! As one of the top Shopify web development companies in Montreal, and Canada, we have some of the industry’s leading Shopify developers and bring you the finest Shopify ecommerce services, in one place.
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Digital marketing has the power to help your organization achieve new heights at a fraction of the cost of traditional means of advertising. However, with the ever-growing competition in the market, you will need help from digital marketing experts who have the right knowledge, skills and resources to assist you in achieving your goals. Since our inception, OptiWeb Marketing has worked with hundreds of clients and offered scalable, affordable and result-driven digital marketing solutions in a wide range of industries. Reinforce your digital presence with our online marketing services and fast track your journey to success with OptiWeb Marketing.
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How to Boost Your E-Commerce Business During the Coronavirus. 4 Highly Effective & Powerful Ways To Generate Organic Traffic. In the world of online marketing, generating free, organic traffic is undoubtedly one of the most challenging tasks to achieve. However, once the results start coming in, the effort can be extremely rewarding and a consistent flow of traffic. This reward comes in the form of not only free web visitors but also a steady flow of new web visitors to your website, and can happen for a long time, lasting years in many cases, if the optimization is done right. But what are the most effective ways of generating non-paid website traffic? As one of the most affordable SEO agencies in Montreal, ensuring high organic traffic is one of our key areas of focus and expertise. Over the years, we have implemented various strategies to achieve this goal, and in this article, we are going to list 4 of the most result-oriented ways!
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