Appli6.hec.fr/amo/Public/Files/Docs/68_fr.pdf. Wieden+Kennedy » Why We’re Not Hiring Creative Technologists. In the digital, interactive and social media-focused agency world, it’s easy to talk a big game, but for disciplines that require true, deep knowledge of the subject for success, there’s a fine line between “understanding” and “expertise”.
Our Creative Technology Director Igor Clark explains why ideas aren’t enough, below the jump. By Igor Clark, Creative Technology Director I’ve pretty much had it with the term “Creative Technology”. I’m a “Creative Technology Director” myself, and even I’m over it: already it seems clichéd at best, and at worst, bordering on the meaningless. Here’s why.