Social Targeting
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Landing Page+1 makes landing pages dynamic, tailoring pages to visitor profiles and traffic sources (paid search, organic search and display ads) to match the right landing page to the right audience.
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The following is a post written by Erik Severinghaus, Founder & CEO over at KoalaDeal . KoalaDeal integrated with Rapleaf and has been using our data to build analysis and correlations associated with online shopping habits.
The Next Level of Personalized Shopping
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Most Social networks are today unsuccessful in their advertising strategy because they target an enormously large mass of heterogeneous users. First-generation targeting models (including semantic, contextual or behavioral targeting) don’t help either because these models are not tailored to the needs of social networks. Social Profile Targeting leveraging the (demographic, interests and geographic user information), on the other hand, is built around the information within user profiles, users’ connections to other users, and the data entered by users themselves – to provide more exact data to reach target audiences.
The term demographics is from the Greek words demos, the people, and graphos, meaning written, in the sense of representation, analysis and diagrams. Social class definitions and geodemographics are mainly used by marketing professionals, statistical researchers and social and lifestyle commentators, but the study and theory of demographics, and the systems within it, are very helpful for anyone who has an interest in people and behaviour (US, behavior), social science, lifestyle, relationships, management and business generally.
free demographics classifications, lifestyles and social grades listings, acorn 2003 profiles, uk population percentages
Since there have been updates in the last several hours, I wanted to follow up with a couple of thoughts on new developments.
Conversation Agent: In Search of Certainty
You can see an example of this output in the screen shot below – this is from an internal tool that exposes our data set.
s Social Targeting Engine – for mobile ads and…?
The debate continues but over the last several years email still remains one of the most preferred marketing tools and communication channels for marketers today.
Personalization Blog | What's New in Personalization
The rise of the social web has been one of the biggest paradigm shifts in the digital marketing industry. It has affected everything from the way we see the world to how we market to consumers both online and off. Human beings are, by construct, social creatures, so it was inevitable that our highest achievement in communication technology, the internet, would eventually reflect this side of our behavior.
Extend your connections with social targeting - iMediaConnection.com
This buyer’s guide here details ten kinds of questions worth asking when considering social graph ad targeting for a campaign. There isn’t always a right answer for these questions; the best answers will be those that apply to your specific programs and your own experience with other forms of targeting.
