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Open designs is the leading website design & development and digital marketing company in Chennai providing top class services for all kind of businesses.

Best Web Design Company in Chennai - Open Designs. It could be a small factor, but navigation is a factor that contributes to the user experience and digital marketing as well.

Best Web Design Company in Chennai - Open Designs

Users should not be confused about where they are and how they need to navigate to the desired page. It should be made crystal clear on every single page of a website. Don’t test the patience level of the users. They have so many other options to look into. Content. Our soul mantra is “ Website is the face of your business”. People don’t read; people just scan. Most of the searches happen on mobile. Open Designs - Web Design and Development Company in Chennai.

Best Web Development Company in Chennai - Open Designs. SEO Company in Chennai - Open Designs. eCommerce Web Design and Development Company in Chennai - Open Designs. ECommerce Website Design and Development Company in Bhubaneswar. eCommerce Website Design Services. Most Essential On-Page SEO Factors You Cannot Miss on Your Website. Succeeding in organic search today is a herculean task as the competition has gone over the roof.

Most Essential On-Page SEO Factors You Cannot Miss on Your Website

One needs to learn about optimizing the factors that are considered important by the search engine. These factors play a major role in the overall ranking of your page. Over the years, digital marketers have adopted various strategies like link building to rank higher on Google results. On-page SEO is considered to be a fundamental component and should be prioritized constantly. Google has made several changes to its ranking algorithm since its inception, of which Penguin, Hummingbird, and Panda were the major. Why should you Draft a Privacy Policy for your Website? Over the past few years, user privacy has become a progressive problem for people.

Why should you Draft a Privacy Policy for your Website?

Internet users are highly concerned about the personal information they choose to share. The inclusion of Privacy Policy on websites have become an important factor that business owners cannot ignore. Top 5 Retargeting Strategies for your E-Commerce Platform. As a business owner, you might have surely faced the disappointment of lower sales during your initial days.

Top 5 Retargeting Strategies for your E-Commerce Platform

However, you might also have found the solutions to your challenges with effective targeting strategies such as redesigning your website by the best eCommerce development company or publishing focused ads aimed at your potential audience. As the case may be, you may have also discovered the magic pill of Product Retargeting during the course of your re-strategizing plans. What is Product Retargeting? Product Retargeting is extremely powerful as it gives you the opportunity to show ads to your target audience or the ones who visited your site already.

By following this strategy, you can easily nurture them to complete a conversion. E-Commerce stats that will make you change your marketing approach. The Coronavirus pandemic, however brutal, gave way for the exponential growth of the E-Commerce industry.

E-Commerce stats that will make you change your marketing approach

There were several changes that occurred in E-Commerce over 2019 and 2020, and that should definitely be taken into account for your marketing strategy in 2021. During the initial worldwide lockdown, the average number of items per purchase increased by 60%, as even essentials had to be ordered in with the shops closed down. The consumer pool that tried new brands also went up to 44% in the same period, as people tried local brands for quick delivery and supporting their neighborhood businesses.

Over 40% of consumers now feel that ordering online is more convenient than walking into a store. They also felt comfortable using the various E-Commerce apps and sites. Almost 90% of worldwide shoppers will now choose to buy their seasonal gifts online, instead of at a physical store because of the variety in options and easy return feature. You need to put more effort into advertising. What are the common web design mistakes to avoid in 2021.

As you strengthen your footing in the online market, you will realize that your website is the headquarters of operations.

What are the common web design mistakes to avoid in 2021

We at Open Designs, the best website designing company in Chennai, highlight potential web design mistakes to avoid this year. Unplanned site architecture: Websites are like buildings, and that is why we use the terms Constructing or Building a site. There is a specific architecture to the site that one needs to follow to the last nuts and bolts. You cannot start construction without finalizing the plans. Using Storytelling to strengthen your brand. Who doesn’t love a good story or a good storyteller?

Using Storytelling to strengthen your brand

Stories bring us nostalgic memories from our own life that we can relate with. No one can deny the power of a good story to get the message across with the most impact. No wonder businesses are turning to storytelling to strengthen their brand. A good story is intricately woven to evoke powerful emotions that stir the audience into action. This is how your marketing should be.

Over the period of our lives, we have crossed and created various stories. Storytelling – The primary communication method As social animals, we have built communal languages and sentiments that drive our every action. Tips to optimise your GMB listing in 2021. Whether your business has a physical or online presence, it needs to be registered on Google My Business for new customers to find you.

Tips to optimise your GMB listing in 2021

Learn how to optimise your GMB listing for maximum visibility, in 2021 from the Best SEO company in Chennai. Complete your GMB Profile: Valid contact and additional information in the Google Knowledge Panel, helps customers, and the search engine recognises you as a legitimate business. Whenever there is a change, update your profile so customers know how, where and when you are operating. Some of the essential information that you need to fill are, 10 web design effects to enhance your website. Picking out the design choices for your website can be like walking on glass.

10 web design effects to enhance your website

It’s always what if this doesn’t work out? Best Attribution model for E-Commerce. An Attribution Model is a set of rules that allows you to determine which marketing channel gets credit for each conversion that occurs on your site.

Best Attribution model for E-Commerce

Being an ECommerce business, the entire point is to make sales. There are multiple digital avenues that you can use to promote your brand, products, and services. The Attribution model helps you gauge the performance of each. Benefits of Dark Mode Web Design. The year is 2020 and most everyone spends their time staring at one screen or another. Be it computers, laptops, or phones, long hours spent looking at their display is sure to cause significant damage to the eyes. While the phone tech companies came up with eye protection warm light, web design and development companies came up with the Dark Mode Web Design to reduce eye strain.

There are several more benefits to the Dark Mode and why you should feature it on your site or app. Health Benefits: Know more about inclusive design. As a business you might have products and services catering to a particular target audience. They are people, chosen for their similar characteristics, but as an individual they differ in their abilities and needs. Are your products truly usable by every single one of your target audience. Does your business do Inclusive design to accommodate everyone? Tips for designing a great website header. Web Design Services in Chennai are reaching for the skies with the coolest new website header designs. Gone are the days when the header was just a menu bar for website navigation. Now it is the face of your website as much as the home page is. Here are tips for designing great website headers. Choose Bold Fonts Typography and choice of the font must be one of the first things to be considered in header design.

E-Commerce trends in 2021. It was very clear from the start that the massive growth in E-Commerce in 2020 would continue on into 2021. The pandemic prompted individuals and even well established brands to go online. E-Commerce like everything else in the universe is subject to short lived and long standing trends. Catch up on these awesome E-Commerce trends that Open Designs is implementing for E-Commerce website development in Chennai. Artificial Intelligence Artificial Intelligence, affectionately called AI is making its rounds in all industries and E-Commerce is no exception. Importance of Lookalike audience / Similar audiences in E-Commerce. A Lookalike Audience refers to a group of Social Media users who share the characteristics of another group of members.

This is an effective tool, in the Digital Marketing arena to identify a whole new customer base online that is similar to your existing customers. Facebook was the first social media platform to introduce this feature, back in 2013. Since then several other digital marketing platforms like Google, Ads, Linkedin Ads, Taboola have bought into it. Lookalike audiences are chosen from their social media profiles, grouped together by their shared interests, patterns, and demographics. This approach has saved E-Commerce website development companies, a lot of time, and advertising costs in identifying a potential group of new customers.

9 stunning web design trends to watch out for in 2021. Top 6 GMB features for marketers. Google is the most popular search engine in the world, not only for its convenience but also for the ton of cool features that they offer. Why your business needs proper Meta Tags? Before we step into why your business needs Meta tags, let us first educate on what Meta Tags are and what they do. Meta Tags are key phrases or words that help the search engines identify what the website is about. Strategies to improve marketing ROI in E-Commerce. The Right Colour for your Website. The Visual Aesthetics of a brand are very important as they are what is constantly under the public eye. The visuals must be comforting with an established sense of familiarity. How to revamp a website without affecting the SEO. When a website gets revamped, numerous changes happen within the code resulting in broken links, loss of historical data, etc.

Often businesses wonder why there is a drop in SEO right after a website redesign, without understanding what it does. It often results in Page rank drop and traffic loss. If complete revamping is your only choice, then engage the top web design companies to handle the shift. Roadmap the existing site Before or after considering a revamp, first go through the existing site. How to write SEO Title Tag? Title Tags are the clickable titles that get displayed for the websites in the Search Engine Ranking Pages.

They are the first point of contact for Search Engine Algorithms. SEO strategy for website redesign and migration. There are a lot of factors that contribute to the decision to redesign a website. How to create great CTAs that actually convert. Call-To-Actions or CTAs are one of the most important elements of websites and online marketing campaigns. Consumers have become picky and educate themselves before making choices online. How to create Sales Campaigns on E-Commerce Sites. To run a successful E-Commerce website, you need successful Sales Campaigns. The online market is highly volatile and you need expert help to navigate its choppy waters.

Tips to improve your website’s user retention. SEO trends of 2021. Dos and Donts of adding Animation to your website. Ways to Boost E-Commerce sales with Retargeting - Open Designs India. Importance of using Long-Tail Keywords in Websites - Open Designs India. SEO Strategies for your Website. Reasons why web analytics is important to your business - Open Designs India.

Amplify your website content through Graphics - Open Designs India. How to start an E-Commerce Business? - Open Designs India. Drip Marketing - A Complete guide - Open Designs India. How Website Design Affects SEO? - Open Designs India. The Growing Importance of Website Loading Speed - Open Designs India. E-Commerce Strategies for 2020 - Open Designs India. Website Design Tips to improve Bounce Rate - Open Designs India. Best SEO Services in Chennai - Open Designs India. Web Design and Development Company - Open Designs India. Responsive Ecommerce Website Designing Agency/Companies in Chennai.