PeerIndex CEO caught buying thousands of Twitter followers - (Private Browsing) There’s nothing legally wrong with paying to juice your Twitter follower numbers, but when your company measures one’s influence on the site, the morality gets a little murkier. Azeem Azhar, CEO of social reputation measurement company PeerIndex, has admitted buying thousands of Twitter followers. However, he claims it was an experiment which has no bearing on his reputation ranking within his company’s service. Azhar’s follower numbers jumped by almost 20,000 in a single day in March, according to TwitterCounter records. That jump was spotted by The Kernel, which noted a follower of Azhar claiming that he’d had 14 retweets and 13 mentions in the space of a week, which seems incredibly low for someone who has 21,787 followers.
Following the initial report, Azhar told The Kernel he bought followers from online marketplace Fiverr. He said he did so to “demonstrate it could be done and to see and demonstrate how it wouldn’t affect core PeerIndex rankings.” Photo via YouTube. Blog: Peerindex CEO Azeem Azhar answers some questions about its score - (Private Browsing) A blog post written by Azeem Azhar (@azeem), Founder of PeerIndex Last week we asked you what you’d like to know about PeerIndex and if you’d started using the service and needed anything explained. PeerIndex measures your status and reputation across the social web. The social ranking service that won The Grand Prix award at this year’s Europas offers insights for social media users and brands about topic communities and influencers. Your reputation (or ‘social capital’) is calculated by looking at various factors including how your ideas and opinions spread, how other people interact with you, how interesting other people find your content, and the quality of your engaged network.
Most importantly PeerIndex looks at how authoritative and interesting other people think you are, as well as what topics and categories drive that interest. We are mapping out the social web, allowing you to discover new information on people, places and specific topics. What is the influence formula? Kred CEO Fires Back at SXSW Social Scoring Critics | Marketing Magazine - (Private Browsing) SXSW gave influencer marketing critics a platform to vent about the pitfalls of social scoring tools, but the CEO of Kred is firing back to defend his product in the eyes of marketers.
Speaking at SXSW last week, several speakers suggested marketers end their use of influencer scoring tools like Klout and Kred in a panel covered by Marketing. Following the panel Marketing spoke to Kred CEO Andrew Grill who defended the validity of Kred and its value to marketers. Among the criticisms of influencer scoring tools was the idea that they are not transparent enough.
As Marketing live tweeted during the panel, host Jure Klepic of Lucule Consulting said the problem with Klout/Kred is that they aren’t audited and marketers have no way of knowing what the scores actually mean – a statement Grill adamantly disagrees with. He said he considers Kred an analytics company and works with marketers who use Kred as part of their social media campaigns to provide the numbers they need to measure ROI. Social media, analytics and the science of influence | Media Network | guardian.co.uk - (Private Browsing) Andrew Grill, CEO, Kred talks about the future of social influence and it's importance for different areas of the media industry. The interview starts by introducing a social leaderboard, powered by Kred, which will track social influence at the event using the hashtag #cms2012. Introducing the social leaderboard at the Changing Media Summit: Kred announce social media collaboration with the Changing Media Summit How has our understanding of social media developed in recent times?
We're using the title 'Social Influence' for the session at the Changing Media Summit - and one of the big questions in 2012 will be how you measure influence. We're also able to look at the last 1000 days of Twitter. What's your approach to social influence? People often ask what's different about us compared with other social influence sites and I think the key difference is that we've come at this purely from a social analytics stand point. What do you think about online identity? The media is changing.
Members Speak Out: Social Influence as a Key Component of the Paid, Owned and Earned Media Equation - IABlog - (Private Browsing) “Social Influence” is a hot topic. There is no shortage of opinions on what ‘influence’ actually means and no shortage of companies who seek to analyze influential prospects and customers for business gain. But one thing the industry does seem to agree on is that influencer monitoring and measuring is here to stay as a key component of the paid, owned and earned media equation. Scott Milener, SVP Social Strategy from Kred, a social media analytics company created by PeopleBrowsr, recently spoke with the IAB Social Media Committee about this topic. “A social influencer is someone who inspires action from others in their community,” Milener said, adding “We’re accustomed to thinking of top influencers as being celebrities or media outlets. Social analytics gives us an opportunity to move beyond that group to find people that have high influence in small close networks connected by interests, passions and affiliations.
Art Zeidman | President | UNRULY Media | @arthurzee About the Author. The Rising Science Of Social Influence — How Predictable Is Your Online Behaviour? | TechCrunch - (Private Browsing) Techcrunch recently ran a piece by Michael Wu of Lithium. The following is a response written by Ferenc Huszar, who, prior to joining Peer Index PeerIndex as lead data scientist, was was a PhD student at the Machine Learning Lab at Cambridge University. Quantifying aspects of human behaviour and social phenomena has never been simple. But in today’s world, one thing is inescapable. We are creating a new market and ecosystem of personal preferences and patterns of influence. We are creating an exponential amount of data – 3.2bn likes and comments per day, over 400m tweets per day, and rapidly being joined by Pins and Cinema.grams.
We are connected in some way to more people than ever in history – an average of 229 friends of Facebook, the ability to be magnified to hundreds of thousands or millions on Twitter. And out that seismic, epochal change, social influence, a delicate concept, rises in importance. We believe it is possible. 1. 2. What is the right level of transparency? 3. Chuck Hemann, Group Director, Analytics for W20 Group, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University - (Private Browsing) Chuck Hemann, Group Director, Analytics for W20 Group, speaking at S.I. Newhouse School of Public Communications Global Leaders In Digital & Social Media Speaker Series #NewhouseGLDSM at Syracuse University. Speaking on "How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitive Advantage" March 20, 2013 6 PM.
How companies use analytics to turn big data into actionable insights about their audiences to gain competitive advantage. Here is the press release: for more details about the event and Chuck Hemann. Event Flyer / Description Video of Live event UStream Video streaming by Ustream Slide Show During the day Chuck Hemann, Group Director, Analytics and Vicky Lewko, Group Director, Corporate and Strategy with the W20 Group spoke with the #NewhouseSM4 Social Media class. Discussing cluttered digital and social analytics landscape at #NewhouseGLDSM and giving shoutout to co-author Ken Burbary, Chief Digital Officer at Campbell Ewald I look 4Ward to your feedback.
49 Social Media Management and Influence Measurement Tools - (Private Browsing) 49 Social Media Management and Influence Measurement Tools Social Media Management is the business related function of managing multiple social media channels for the purposes of marketing communication, reputation protection, and customer acquisition. The practice utilizes the internet technology of social media to talk directly to individual customers and create a level of brand involvement and loyalty not possible with traditional media strategies.
It reaches beyond marketing and into functions such as sales, human resources, and project management. Social Media Management was not formerly introduced in the workplace until late 2007, as social networking sites like Facebook and Twitter grew to extremely large user counts. It’s importance became more universally recognized for its effectiveness during the 2008 presidential election in which Barack Obama was able to mobilize a massive proportion of young population using a far reaching social media campaign. TweetStats: Graph your stats!