Internet Marketing Podcast for SEO and Social Media | Win the Web. White Hat SEO: It F@$#ing Works. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I hate webspam. I hate what it's done to the reputation of hardworking, honest, smart web marketers who help websites earn search traffic. I hate how it's poisoned the acronym SEO; a title I'm proud to wear. I hate that it makes legitimate marketing tactics less fruitful. And I hate, perhaps most of all, when it works. Here's a search for "buy propecia," which is a drug I actually take to help prevent hair loss (My wife doesn't think I'd look very good sans hair): Like most search results in the pharma sphere, it's polluted by pages that have artificially inflated their rankings.
Marketers and technologists who observe results like this equate SEO with spamming. Spam removes economic and brand value from the search/social/web marketing ecosystem. Last week, Kris Roadruck wrote a post called "Whitehat SEO is a Joke. " Some Points on Kris' Post: "... P.s. Do You Know When Your Customers Participate the Most? Part 2. Last month I started a post series that talks about the importance of understanding when your customers participate the most. The theory is that your content/message will seed better on those social networks if you understand that better.
In part one of the series, we took a look at two of the biggest social platforms, Twitter and Facebook. This time around we’re going to take a look at social bookmarking sites and forums. Social Bookmarking Sites This has been something both SEOs and social media marketers have been perfecting for quite sometime. The first thing you need to do is drill down into your relevant category and start taking notes. What time of day and day of the week are the top submissions submitted at? Basically what you’re trying to get an understanding of is what types of posts have the best chance of succeeding and when. Forums Forums.
Great on-topic linksRelevant trafficOpportunity to engage with new, existing and potential customersOpportunity to create evangelists. Do Directories Really Matter for Local Search Rankings in Google? One or two years ago, I stood on my soap box and explained the utter importance of consistent listings of a company’s Name, Address and Phone Number (“NAP”) in high-authority directories to rank in Google Map results (also known as “citations”). Nowadays, with the blending of local search and organic listings in Google’s “local search” results, the question of directories becomes intriguing (and plausible) because it seems that a directory-strategy alone will not achieve the map rankings a business might desire. In light of the traditional focus on citations, I wanted to see if I “dug deeply” into local search results in Google if there’s any identifiable patterns among directories, what Google shows in a company’s Places’ page, and a site’s inbound link footprint.
So, with some time on my hands and a spreadsheet ready, I decided to look at every item that Google Places shows in a Places’ page among Page 1 ranking and non-Page 1 ranking results. Note: Are these findings 100% accurate? You Can Hate (Block) But No Longer Love (Star) Google’s Search Results. Google has disabled the ability to star search results from within the Google search results page. As you may remember, Google replaced SearchWiki with starring results back in March 2010, about 16-months after Google launched SearchWiki. Now that Google has re-introduced a way to block sites in Google, Google has determined you no longer need to star search results from the search results page. This does not mean that you can no longer see stars in your Google search results.
It does however mean that you will no longer be able to star results directly from the search results. Instead, you now need to go Google Bookmarks and add a bookmark there for a star to show up in your search results. Here is a picture of Search Engine Land as a starred result in Google’s search results. The only reason it shows a star is because I manually added it to my Google Bookmarks. Postscript: A Google spokesperson sent us a statement: Related Stories: Google Inadvertently Classifies Google Places As A “Content Farm” And Removes From Search Index. Power struggles within Google’s executive team, which have been brewing since the announcement of long time CEO Eric Schmidt’s departure, are apparently bubbling up to the surface.
Case in point: In an extraordinary move to illustrate its independence, say sources, the Google webspam team actually classified Google Places as spam and a content farm, and temporarily removed it from search results. Rewind to February 24, when Google announced major revisions to its search algorithms to reduce the amount of “content farm” and other low quality content appearing in Google search results.
Google specifically targeted “sites that copy others’ content and sites with low levels of original content.” See for example, a blog post by Matt Cutts, who leads Google’s webspam team, here. The changes were targeted at the huge content farms gaining notoriety on the Internet – Demand Media, Yahoo (via Associated Content), Huffington Post, etc. That’s when everything fell apart. Linklove - The Beginner SEO. Paddy Moogan at Linklove Paddy Moogan from Distilled was next, speaking on “Myths and studies of outreach success”.
For those of you who do not know, Paddy is an incredible linkbuilder and is always offering great insights on his blogs for Distilled and SEOmoz, and is an approachable guy on Twitter. Paddy’s talk was full of insights and rich tips from his time in the data, and you can tell the guy loves data and linkbuilding! You Need A Plan First, according to Paddy, you need to plan. You need to know what links you need. Paddy showed a great resource for structuring your campaign. Paddy talked about the following two tips for linkbuilding campaigns: 1) Automation and outsourcing; and 2) Scaling without being spumy. Automation and Outsourcing Will Critchlow told me “You can automate everything except content and relationships.” When creating content for a linkbuilding campaign, he recommends using InfoGraphic World for infographics and infographic ideas, and oDesk for finding designers.
Search Engine Ranking Factors. Republic Moving & Storage. - Top SEO Tips. SEO Insiders Call Mozenda, "The Best Thing Since Sliced Bread" Connect accounts to Google : Features - Web Search Help. Table of Contents - Website Optimization Secrets, speed, search engine, & conversion rate secrets. 15 types of links and how to get them | Joe Whyte - Digital Marketer. I was currently thinking of how to setup an appropriate linking structure for a site I was working on. I had to sit down and really think of all the different ways and types of links I could go after and how effective they are and where to get them. So instead of just keeping this to myself I decided to post it on my blog and share it with everyone.
It was a pretty quick post because it was kinda late and I’m tired but I hope this is enough. Authority LinksHow to get them: Google search, Google and Yahoo directory , Arelis,what to look for: Sites that rank for top level keywords, Notability, alexa rank and age of domain nameExamples: motortrend.com, lunarpages.com, Notes: Most likely you will be able to purchase links from these sites or you can utilize linkbait, or content bait to get them to link back to you. Reciprocal LinksHow to get them: Probably one of the easiest to get but not the most effective.
Notes:Links on social media do help. Random Posts.