Planning. High tech : la consommation d’écrans, c’est grand ! FREE LOVE. First published in March 2008 | We (and our sister-site Springwise) have been tracking the rise of free goods and services for years now (and yes, so has everybody else in the trend world), and have occasionally referred to it as FREE LOVE.
Which means it's high time we dedicated an entire Trend Briefing to this trend—basically a consolidation of insights and spottings to date. FREE LOVE: the ongoing rise of free, valuable stuff that's available to consumers online and offline. Free! Why $0.00 Is the Future of Business. At the age of 40, King Gillette was a frustrated inventor, a bitter anticapitalist, and a salesman of cork-lined bottle caps.
It was 1895, and despite ideas, energy, and wealthy parents, he had little to show for his work. He blamed the evils of market competition. Indeed, the previous year he had published a book, The Human Drift, which argued that all industry should be taken over by a single corporation owned by the public and that millions of Americans should live in a giant city called Metropolis powered by Niagara Falls.
His boss at the bottle cap company, meanwhile, had just one piece of advice: Invent something people use and throw away. One day, while he was shaving with a straight razor that was so worn it could no longer be sharpened, the idea came to him. Chris Anderson discusses "Free. " Video produced by Annaliza Savage and edited by Michael Lennon. Thanks to Gillette, the idea that you can make money by giving something away is no longer radical.
It does. Go Back to Top. An emerging consumer trend and related new busine. First published: April 2005 | Mass advertising is dying.
Experienced consumers couldn't care less about commercials, ads, banners and other fancy wording and imagery that is forced upon them, so let's move on to more interesting ways of igniting conversations between corporations and consumers. We recently spoke about CUSTOMER MADE and NOUVEAU NICHE as powerful alternatives to archaic marketing thinking, but those concepts don't necessarily introduce consumers to your brand or your new product. Sure, much has already been said about search-based advertising and initiating word of mouth as new (and certainly more relevant) ways to replace mass advertising, but TRENDWATCHING.COM wants to add a third alternative: TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying them out.
So what does TRYVERTISING incorporate? One clever solution to this distribution dilemma: Tremor, P&G's gargantuan TRYVERTISING project. Mercedes-Benz. Porsche. Mini Cooper. An emerging consumer trend and related new busin. When catering to those less than fabulously rich, TRENDWATCHING.COM recommends infusing consumer advertising with a pinch of sympathy that acknowledges the tougher times most consumers are currently experiencing.
SYMPVERTISING works well with both commodities and luxury services: the latter can be promoted as small indulgences to ‘ease the pain’ (see 'PROSPERITY GAP' in our November 2002 newsletter), while commodities can appeal to a need for savings and discounts. New York institution Gray’s Papaya advertises with a ‘Recession Special’ (2 franks and 1 drink for $1.95) in its brightly coloured stores, thereby nicely catering to the concerns of their customers. >> Email this trend to a friend. JUNE 2003 | SYMPVERTISING is about marketing campaigns infused with a pinch of sympathy in times of economic uncertainty.
Well, who would have thought even big financial institutions would join this trend? [+] Click to view entire image. Quand le jeu sort de l'écran. Mon Keynote sur l’hyperlocal. Netexplorateur. Contact Accès Membres Consulter l'Annuaire Base documentaire Revoir le Forum Netexplo 2014 26, 27 & 28 mars 2014 Voir le replay Prochain évènement Vendredi 13 juin 2014 Conférence Netexplo Change 2014 Les Prix Netexplo Change, créés… En Savoir Plus Je m'inscris Voir tout l'agenda.
