Planning. High tech : la consommation d’écrans, c’est grand ! L’étude Screen 360 de Mediametrie se penche sur le comportement de nos concitoyens avec les différents écrans : TV, ordinateur, téléphone mobile, baladeur multimédia et se révèle comment le public français a intégré la multiplicité des écrans dans sa vie quotidienne. Des écrans ATAWAD ! L’étude qualitative conduite avec WSA révèle que nos concitoyens perçoivent l’écran comme une composante de leur mode de vie et aussi comme une technologie encore amenée à progresser. Les écrans sont devenus des compagnons de tous les instants : chez soi, sur soi, au travail, dans la rue, dans les transports et de façon générale en extérieur.
Leur multiplicité accroît les possibilités et le confort d’utilisation. Elle permet à la fois de gagner du temps – ou de ne pas en perdre – et de rester connecté en permanence. La multiplicité des écrans et des fonctionnalités invite à des usages très divers, souvent entrelacés. La télévision… pour regarder la télévision ! …Mais des écrans multi-usages. FREE LOVE. First published in March 2008 | We (and our sister-site Springwise) have been tracking the rise of free goods and services for years now (and yes, so has everybody else in the trend world), and have occasionally referred to it as FREE LOVE.
Which means it's high time we dedicated an entire Trend Briefing to this trend—basically a consolidation of insights and spottings to date. FREE LOVE: the ongoing rise of free, valuable stuff that's available to consumers online and offline. From AirAsia tickets to Wikipedia, and from diapers to music. Expect FREE LOVE to become an integral if not essential part of doing business. As indicated in the definition above, the rise of FREE LOVE* can be attributed to: * For a much more detailed (and excellent) analysis of these drivers, and their impact on economies and businesses, keep an eye on Chris Anderson (yes, he of Long Tail fame). Newspapers • No, we're not going to highlight the 1,678,545 sites that give away news for free.
So what's next? U.S. Free! Why $0.00 Is the Future of Business. At the age of 40, King Gillette was a frustrated inventor, a bitter anticapitalist, and a salesman of cork-lined bottle caps. It was 1895, and despite ideas, energy, and wealthy parents, he had little to show for his work. He blamed the evils of market competition. Indeed, the previous year he had published a book, The Human Drift, which argued that all industry should be taken over by a single corporation owned by the public and that millions of Americans should live in a giant city called Metropolis powered by Niagara Falls.
His boss at the bottle cap company, meanwhile, had just one piece of advice: Invent something people use and throw away. One day, while he was shaving with a straight razor that was so worn it could no longer be sharpened, the idea came to him. Chris Anderson discusses "Free. " Video produced by Annaliza Savage and edited by Michael Lennon. Thanks to Gillette, the idea that you can make money by giving something away is no longer radical. It does. Go Back to Top. TRYVERTISING | An emerging consumer trend and related new busine.
First published: April 2005 | Mass advertising is dying. Experienced consumers couldn't care less about commercials, ads, banners and other fancy wording and imagery that is forced upon them, so let's move on to more interesting ways of igniting conversations between corporations and consumers. We recently spoke about CUSTOMER MADE and NOUVEAU NICHE as powerful alternatives to archaic marketing thinking, but those concepts don't necessarily introduce consumers to your brand or your new product. Sure, much has already been said about search-based advertising and initiating word of mouth as new (and certainly more relevant) ways to replace mass advertising, but TRENDWATCHING.COM wants to add a third alternative: TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying them out. So what does TRYVERTISING incorporate? One clever solution to this distribution dilemma: Tremor, P&G's gargantuan TRYVERTISING project.
Mercedes-Benz. Porsche. Mini Cooper. SYMPVERTISING | An emerging consumer trend and related new busin. When catering to those less than fabulously rich, TRENDWATCHING.COM recommends infusing consumer advertising with a pinch of sympathy that acknowledges the tougher times most consumers are currently experiencing. SYMPVERTISING works well with both commodities and luxury services: the latter can be promoted as small indulgences to ‘ease the pain’ (see 'PROSPERITY GAP' in our November 2002 newsletter), while commodities can appeal to a need for savings and discounts. New York institution Gray’s Papaya advertises with a ‘Recession Special’ (2 franks and 1 drink for $1.95) in its brightly coloured stores, thereby nicely catering to the concerns of their customers. >> Email this trend to a friend. JUNE 2003 | SYMPVERTISING is about marketing campaigns infused with a pinch of sympathy in times of economic uncertainty.
Well, who would have thought even big financial institutions would join this trend? [+] Click to view entire image. Quand le jeu sort de l'écran. Mon Keynote sur l’hyperlocal | Owni.fr. Méthodologie | Netexplorateur. Contact Accès Membres Consulter l'Annuaire Base documentaire Revoir le Forum Netexplo 2014 26, 27 & 28 mars 2014 Voir le replay Prochain évènement Vendredi 13 juin 2014 Conférence Netexplo Change 2014 Les Prix Netexplo Change, créés… En Savoir Plus Je m'inscris Voir tout l'agenda Forum Netexplo 2014 Les Lauréats 2014 Palmarès 100 2014 Netexplo Trend 2014 News Netexplo management Kfé du 6 mars 2014 La digital Academy de DanoneVoir la vidéo du 6 mars 2014 Publié le 13/03/2014 Tags Achats groupés Big data Citoyenneté Consommation collaborative Crowdsourcing CtoC Culture Développement durable E-commerce E-reputation Education Gamification Géolocalisation Homme augmenté Intelligence artificielle Interface homme-machine Internet des objets Logiciel Mapping Marketing Media Micro-travail Mobile Nouveaux modèles économiques Open source Privacy Réalité augmentée Réseaux intelligents Réseaux sociaux Relation client Ressources humaines Robotique Santé Social shopping Technologie Document à la Une Télécharger le document Nos Partenaires.