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50 Top Tools for Social Media Monitoring, Analytics, and Management. Use these platforms to manage, measure, and analyze your social media marketing initiatives.

50 Top Tools for Social Media Monitoring, Analytics, and Management

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Determining which tools are right for you requires a clear definition of your objectives. Connect: Authored by: Pam Dyer See complete profile. The Complete Guide to Setting Up the New Facebook Page Design.

Our social media team had a nice little surprise upon logging into Facebook this morning.

The Complete Guide to Setting Up the New Facebook Page Design

We hinted at it last month, but it looks like the day has already come. The new Facebook business page design, which is virtually the same as Timeline, is now available for all businesses to implement on Facebook pages! Facebook is giving page administrators the chance to preview, tweak, and publish their new design immediately, but the new design won't be forced on you until March 30, 2012. In other words, you have until March 30 to play around with the new design without publishing before it must go live. Here's what you need to know to make the most out of the new design and all the features it has to offer. How to Set Up Your New Facebook Page Design Upon logging in and accessing your Facebook business page as an administrator, you'll be presented with the following message: Start Tour: Click the green 'Start Tour' button to get started.

Step 1A: Set Your Cover Photo No calls-to-action? 30 Resources and Tips for Using Pinterest to Market Your Business. People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest, the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. I just started playing around with the platform, collecting images about social media and marketing and other topics. The site is beautifully designed and truly engaging. It has been around since 2009, but it’s resonating with users now and experiencing explosive growth. comScore reports that Pinterest hit 10 million unique U.S. visitors faster than any site in history.

So how does Pinterest work? General information How to use Pinterest’s pinboard for the Web A USA Today article with a list of what you should know about the site. Pinterest: A Beginners GuideMashable explains what it is, what it’s for, and how you use it. A Scrapbook on the Web Catches Fire A nice look at the site and how to use it from the New York Times. Pinterest: Everything You Need To Know Is In This Massive Post.

Let me guess, you heard about Pinterest.

Pinterest: Everything You Need To Know Is In This Massive Post

Or more like, you can’t spend 15 minutes online without hearing about it… And now you’re thinking, “should I jump on the wagon too?” Or “another social network to keep up with?” And on top of that, everybody is talking about using it for marketing and getting tons of traffic and, you just don’t see it. Alright, I hear you. Let’s start with what it is… Pinterest is another way of collecting and organizing stuff (images) you find online. This content is organized in “Boards” that work as categories you create and the images you pin in them are called… yes, “Pins”. You can follow people and they can follow you.

Some Demographics Some think the majority of the users are females, they’re right. But there are other interesting numbers in this data, for example that the biggest age groups are between 25 to 44, 60% of its users have some college and largest percentage of household income is between $25 to $75k. How big is Pinterest How do you get in? Network.