Про контент-маркетинг на США на примере кейса: 51 публикация за 5 месяцев — Блог Netpeak. Услуга: контент-маркетинг.Тематика: сервис подбора ключевых слов.Регион: англоязычный мир.Период продвижения: 5 месяцев (ноябрь 2014 — март 2015 года).Бюджет за 5 месяцев: 9250 долларов.Средний бюджет в месяц: 1850 долларов.
ZenSpill - Effective Marketing For Bloggers. Сплит-тест: сравнение кнопок призыва к действию. И снова на ваших экранах рубрика «Сплит-тест».
На этот раз речь у нас пойдет про кнопки призыва к действию. Они всегда оказывают заметное влияние на конверсию сайта. Только представьте, что малейшие изменения размера, цвета или даже текста кнопки влияют на продажи. Это как раз тот случай, когда дьявол действительно кроется в деталях. И если не следить за этими деталями, то все может прийти к настоящей чертовщине! Представьте, что у вас на сайте есть несколько кнопок призыва. 100 Conversion Optimization Case Studies. If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions.
Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. Убеждение клиента на сайте. 7 простых и действенных способов. Заметил за собой, что последнее время убеждение других людей является одной из основных моих задач.
Это проявляется и в общении с клиентами, сотрудниками Business Art, фрилансерами и потенциальными партнерами. Это банально, но все люди мыслят по-своему. 5 Data Insights into the Headlines Readers Click. A Conductor study finds that the more explicit a headline is as to the reader takeaway, the more the headline resonates.
The new digital economy has created a wealth of new opportunity for modern marketers across search, social networks, and digital channels. Digital marketing has brought with it the opportunity to create leads, drive engagement, and drive sales at costs far less than traditional offline channels. In some ways, though, online marketing has been victimized by its own success. Viral media site Upworthy's co-founder Peter Koechley describes it this way: "When we look at the media landscape, we see there being more of a demand problem than a supply problem — how do you get people to care about important stuff amidst the avalanche of content we all face each day?
" With the growth of online marketing, both the channels and volumes of content competing for our readers' attention has exploded, making it increasingly challenging to stand out. Write headlines that leave no ambiguity. 17 Foolish Mistakes to Avoid as a Guest Blogger. Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry.
That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Talk about a jack of all trades! As a blog manager, I receive quite a few guest post submissions every week, many of which don't even deserve more than a passing glance. So to help you excel with your own guest blogging efforts, here is a look at the mistakes guest bloggers commonly make when strategizing, pitching, and writing guest blog posts -- so you can avoid them and increase your chances of guest blogging success!
Mistakes in Guest Blogging Strategy. The Definitive Guide to Guest Blogging. The benefits of guest blogging are clear: 1.
You land backlinks from authority sites. 2. Keyword Research and Tracking Tool. Why Most Online Shoppers Don't Make it Past the First Step of Checkout. The first step of your checkout sets the tone for the entire checkout experience. It’s when you’re supposed to put your best foot forward. Yet this is where we see the largest drop-off of customers in the checkout funnel. No matter the size of the store. No matter the price of the product. Funnel based on a 3-month average at CleanProgram.com (Nov-Dec 2012). The best e-commerce websites create an online experience that makes visitors fall in love with their products. But once they get to the checkout, something just doesn’t feel right. 50 Tools to Jumpstart Your Content Marketing Efforts. Companies are defined today by their unique story.
Anyone can sell a product but why buy that product over another? Creating radio spots and billboard ads are not enough in today’s consumer centric marketplace to connect with customers, it’s content that helps craft a story about your business, drive home your unique value and inform potential customers why they should buy your product or service over others. Jumpstarting your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done. It’s time to think like a journalist and a marketer to offer your audiences content that is both useful and entertaining, similar to the value a publication brings to its readers.
Here are 50 tools to help bolster your content marketing strategy for the future: Tools for Content Discovery & Ideas 1.