Social Commerce

Cinq services français de social shopping. The Rise Of Social Commerce [DECK] The Rise of Social Commerce Brian Solis. InShare14 500 million Facebook denizens are plotting their social graphs. 145 million Twitter users Tweet and ReTweet. 3 million people are checking-in on FourSquare.

Brands are flocking to social networks, some with strategies and others simply experimenting with community building. What’s clear is that the 3F’s (friends, fans, and followers) are not created equal. According to a recent comScore report, 23% of Twitter users follow businesses to find special deals, promotions, or sales. 14% of Twitter users reported taking to the stream to find and share product reviews and opinions. The NextWomen Interview Exclusive: Nathalie Gaveau on Her New Venture After Selling Price Minister for €200M. Nathalie Gaveau is the founder of Shopcade.com, a social e-commerce start-up that is currently in Beta and will launch in late 2011.

Shopcade is a first-of-its-kind shopping experience in Facebook that lets users browse, shop and create their own personal storefronts they can share with friends so they can shop and earn together. Earlier in her career, she co-founded and managed the French e-commerce website PriceMinister.com with Pierre Kosciusko-Morizet. The site sold to Rakuten in June 2010 for € 200 million, after having become the No. 1 e-commerce marketplace in France. Nathalie shares her passion for new technologies and entrepreneurship as a mentor for the Seedcamp Investors & Entrepreneurs group, and she takes part in various groups focusing on promoting women entrepreneurs and web & mobile technologies.

Here she talks abouther new venture, her tips for fundraising and her female heroes. NG: I saw a gap in the market. NG: A successful track record always makes it easier. UK: Online purchases via Facebook increase 8.8% in 4 months – study. How to Sell Products via Your Facebook Page. Ever wished you could directly sell your products and services from within Facebook?

If so, this post is for you. I decided to dig in and research the current landscape thoroughly, both to better understand the lay of the land and to save you the research hassle. It was only a matter of time before Facebook and e-commerce would converge. Until a little over a year ago, only storefronts existed on Facebook, where merchants could display and promote their products and, with “Add to cart” buttons, imply e-commerce functionality. But when users clicked on “Add to cart, they were whisked away from Facebook to the merchant’s website where the actual shopping-cart experience occurred. Almost There: Storefronts, but Not Stores. 3 Facebook Commerce Success Stories. To be honest, there aren’t a whole lot of Facebook commerce success stories — at least not yet. Facebook storefronts are still relatively new, and most people don’t view the social network as a transaction platform, especially since most third-party Facebook storefront software doesn’t actually allow transactions within Facebook.

But there are still good reasons to set up shop on your Facebook Page. Doing so can allow Facebook fans to browse your products before they’ve navigated to your website, help fans spread the word about specific products and direct traffic from Facebook to product pages on your website. It’s easy to get started with applications like Storefront Social or Payvment , and there’s a chance that your existing e-commerce software offers a Facebook storefront at no extra charge. Here are three small businesses that have successfully integrated stores into their Facebook Pages. BabyAndMeGifts.com sells gifts for mothers and babies. Sell on Facebook With BigCommerce SocialShop 2. Sociable Labs Launches Custom Ecommerce Facebook Social Plugin Software With $7 Million Second Round. Sociable Labs has just emerged from stealth and launched its hosted software service that provides large ecommerce websites with custom Facebook social plugins that increase conversions and referral traffic.

Rather than implement standard Like buttons or develop their own Open Graph integration, Sociable Labs’ turn-key solution lets sites show their users the products that friends have bought or signed up for, who to ask for, recommendations, and relevant suggestions of friends to invite. To fund product development and marketing of the “ROI-Guided Social Design” hosted software solution Sociable Labs has raised a $7 million Series B round led by Battery Ventures. The company’s product addresses the traffic and conversion needs of ecommerce sites by exploiting the full potential of Facebook’s social and interest graphs. The company reports that initial tests of the $50,000 a year product have generated a 20-times increase in sharing to Facebook. This is going to change. Www.sociablelabs.com. Contact Us SCHEDULE A DEMO Products Overview Application Suite EverShare for Media EverShare for Retail Analytics Test & Learn Platform Services & Expertise.

How Small Business Is Using Social Media [STATS] The University of Maryland's Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.

The data comes straight from the university's third installment to its Small Business Success Index report and is based on a December 2009 telephone survey of 500 small business owners. Adoption rate calculations are compared against a baseline report conducted in December 2008. The study concludes that nearly one in five small business owners are integrating social media into their business processes — Facebook and LinkedIn were the most popular sites. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less. Clearly social media has become a valuable tool for small businesses, but we're especially curious to see how Twitter adoption rates fluctuate over the time. High-Tech : Facebook : 600 millions d'acheteurs potentiels. L'ouverture de boutiques au sein du site communautaire est sur le point de transformer le réseau social en galerie marchande.

Les commerçants exploitent la taille gigantesque du réseau, où le prix du ticket d'entrée est faible. Avec plus d'un demi-milliard de membres actifs, Facebook représente une audience colossale. I want to buy based on feedback from friends like me. The great recession set the stage for new buying behaviors.

Shoppers want to connect; and when they buy, they want to do so with greater certainty. A more conservative buyer is shopping. They have a growing distrust of advertising and branded social sites; and a greater need to connect them with ”friends like me!” As a result, the federation and unification of review data across multiple websites is a foundational element to the Rise of Social Commerce. This federated content combined with the use of expert insight –doctors, lawyers, sports enthusiasts– has two primary drivers: Social Shopping, que réserve FaceBook ? Ce matin, Guillaume et moi-même nous sommes rendus, au Salon du e-commerce, à la conférence Social Shopping, que nous réserve Facebook ?

, brillamment animée par Flore Fauconnier du Journal du Net. Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel. Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel by Matt Anderson, Jennifer Brusa, Jerell Price, and Joe Sims Published: January 19, 2011 The market for social commerce (s-commerce) will explode over the next five years as companies race to establish stores on social networking sites.

As this growth surge happens, social commerce will take its place alongside stores, telesales, and the more traditional Web to emerge as a significant sales channel in its own right. Loading... Matt AndersonJoe Sims Jerell Price Jennifer Brusa Perspective. F-Commerce - Rise Of The Facebook Consumer. What the Facebook?

While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the action. With all of the options available, one brand really jumped out at me. 4 Steps to Selling With Social Media. Are you wondering why your social media efforts aren’t working? Social media success sometimes appears arbitrary. Perhaps you’ve wondered, “Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don’t get read and tweets that go unanswered?” Social media is so new, sometimes the path to success is unclear and it’s easy to lose your way.

If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and campaigns include these four essential components: Attraction: How do you attract qualified leads to your website or business? By following this model, you’ll be able to ensure that you’ll successfully navigate your way through this untamed wilderness. What follows is a detailed map you can follow. A Year in Social Commerce [infographic. Boosket : Social Shopping mais pas uniquement par Laurent Balssa. Boosket est un nouveau service de Social Shopping permettant à chacun (Pro et particulier) de créer facilement et très rapidement (pour l’avoir mis en place pour NAF NAF) une boutique depuis votre page FAN sur Facebook. Ce service est proposé en offre freemium. Vous pourrez alors décider du merchandising, de la charte graphique, de prix barré et autres options à venir qui donneront toute la latitude nécessaire au Community Manager.

Mais voilà, vous vous dîtes que c’est une interface de plus à gérer, l’équipe de Boosket a pensé à tout en proposant deux services majeurs, l’intégration des produits par Flux XML, CSV ou encore la possibilité de gérer sa boutique depuis le back office de solutions e-commerce comme Prestashop (d’autres solutions vont rapidement être gérées). La solution est aussi connectée aux outils Beezup et ShoppingFlux.