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Facebook Sponsored Stories Are 46% More Effective Than Standard Facebook Ads. Earlier this year, Facebook introduced a new type of advertising that highlights the activity of a user's friends who have interacted with a given brand on the site.

Facebook Sponsored Stories Are 46% More Effective Than Standard Facebook Ads

For example, if your cousin checked into an Applebee's on Facebook, the restaurant could buy an ad that highlights that fact on the right hand side of the page as you navigate the site. Not unlike Twitter's Promoted Tweets, this new ad format takes social content and turns it into a marketing message, blurring the lines between content and advertising, but doing so in a way that's still transparent to users. So how effective is it?