Les « Facebook credits », une monnaie virtuelle imposée sur Facebook. <div class="greet_block wpgb_cornered"><div class="greet_text"><div class="greet_image"><a href=" rel="nofollow"><img src=" alt="WP Greet Box icon"/></a></div>Hello !
Vous appréciez les articles de ce blog ? <a href=" rel="nofollow"><strong>Abonnez vous </strong></a> et restez informé ! Rickwebb's tumblrmajig (On The Bubble) Brand Autism: Why Brands Still Don’t Get Social Media [Report. Those who’ve heard us speak at conferences will know we use the concept of ‘brand autism’ to paint a picture of the inability of many brands and businesses to put themselves in their customers’ shoes (clinically, autism is precisely this inability to see the world from the other’s perspective, a compromised theory of mind) (of course brands are not literally autistic, a very real and debilitating condition not to be trivialised)).
For example, a Bain research study found that 70% of CEOs believe their business delivers a superior customer experience, only 7% of their customers agree. Perception versus reality [blockquote]“Sixty-five percent of businesses view social media as a new source for revenue but, at the same time, many believe receiving discounts or coupons and purchasing products or services are among the least likely reasons a customer would seek them out on social sites. The End of the Social Media Era.