Timeline for Facebook - the complete checklist for community managers. Unless you spent last week in a coma, you know that Facebook Timeline for Brands is finally here.
Already live on a number of leading brands (see Coca-Cola, Starbucks, RedBull, X Box, Ford, Nike, Burberry and even President Obama for examples), everyone else has until March 30 to redesign and publish content on their pages. Although you can go live today, we'd suggest you read about the impending changes before you press that publish button. You've seen what timeline does to your personal profiles; creating milestones in your Facebook history: the same will happen to brand pages, so be prepared to get busy over the next month, you have things to do. If you adopt and then publish in the preview period before March 30 universal adoption, the page cannot be reverted - there is no turning back.
Here are the highlights of the new features: Improving content We all know that fans only really come to the brand page once - the first time they find you and like you. Once a day isn't enough. Facebook Timeline for Pages. Facebook Timeline for Brands: The Complete Guide. Now that Facebook Timeline has finally rolled out for brands, companies have endless opportunities to refresh their social media strategy.
Sounds overwhelming, doesn't it? Let's break it down. As of Wednesday, brands can opt in on the new features. If you're not familiar with them, be sure to review them here before you dive into this project. Some of the prominent changes include a new layout with cover photo, highlighting features and the ability to edit and update without navigating to a separate page. As predicted, these new features will be a huge opportunity for brands that want to tell a more engaging and authentic story. Some feel that this could be a potential downfall for companies that do not excel at providing engaging content or brands with various operations compared to those who concisely define themselves under one umbrella.
Other qualms about Timeline include the fact that it can only be filled as far back as 1800, which some brands claim restricts their complete history. Facebook Timeline for Business: Get Your Cover Photo Ready. Confused about the big changes Facebook just rolled out for your business page?
Relax. Here’s how to move to the Timeline painlessly. ATTENTION: Join us on 5/30/2013 for a FREE live webinar on Turning Likes Into Sales. Facebook just announced some of the biggest changes for your business pages ever, and you’ve only got until the end of this month before you’re dragged—perhaps kicking and screaming—into the next phase of Facebook’s evolution: Timelines for Brands. While it’s a bit too early for best practices, we wanted to put together a primer for you so that you can make the changes before the March 30th deadline.
What is Timeline for Brands? You’ve probably already seen the timeline layout on friends’ profile pages. The biggest visual element is the Cover Photo…the big image that stretches across the top of your page. The good news is that you’ll be able to have an eye-catching, branded image across the top of your page. Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand. Victoria Ransom is founder and CEO of Wildfire Interactive, the global leader in social media marketing software.
Victoria and Wildfire will host a free webinar on March 2 at 10 a.m. PT, entitled “Timeline for Brands: How to Make the Switch,” further outlining best practices for brands in transitioning to Facebook’s new Timeline format. Today Facebook announced to brand marketers the world over that, within the month, everything they knew about fan Pages on Facebook would be overturned. While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind. 1. What’s new: The format of Timeline for brands is quite similar to Timeline for personal profiles. Recommendation: Milestones present an important and dramatic opportunity to educate the public, humanize the brand and remove a perception of corporate anonymity. 2.
What’s new: The new Timeline format does not have the left-side panel of links, which could include hundreds of different tabs. Facebook Introduced Timeline For Fan Gate - What Is In Store For Us? UPDATE: Facebook Introduces Timeline for Business Pages. Introducing New Facebook Pages.