Biltest - BilBasen.dk. Ethnography in industry: Methods overview (part one) Editor’s note: PARC contributed a version of this post to UX Magazine.
You can see that article here. It’s really hard for companies to understand ethnography — even after they understand what objectives it can be used for. In this second post in our series on ethnography [you can read the first one here], I thought it might be useful to provide an overview of data COLLECTION methods (and methodologies) that ethnographers use to understand a particular population or situation of interest; while specific needs vary, for our clients the general goal is to help them address a murky problem or innovate differentiated products.
Note the emphasis on data “collection” as opposed to data ANALYSIS.