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Assignment 2 Individual. The World is Flat 3.0. 11/28/2007 3:15 PM Wong AuditoriumThomas L. Friedman, NY Times Foreign Affairs Columnist Description: Back in 2000, Tom Friedman recounts, the world began to shrink and flatten, under the influence of digital interconnectivity. Elaborating on his World is Flat thesis, Friedman describes how this new global order puts creative, entrepreneurial individuals in the driver's seat, and poses distinct new challenges and opportunities. The digital platform that connects Bangalore, Boston and Beijing enables users from any of these places to "plug, play, compete, connect and collaborate," and is changing everything, says Friedman.
He lists some basics to keep in mind: Whatever can be done, will be done, "and the only question left is will it be done by you or to you. " Friedman describes a Budapest limo driver who asked him to refer friends traveling to Hungary to use his service -- as detailed in a website in Magyar, with English and German translations. About the Speaker(s): Thomas L. Credit. Video from Jeff Bezos about Amazon and Zappos. Mobile commerce. The phrase mobile commerce was originally coined in 1997 to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.
"[1] Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket. " According to BI Intelligence[2] in January 2013, 29% of mobile users have now made a purchase with their phones. Walmart estimated[3] that 40% of all visits to their internet shopping site in December 2012 was from a mobile device. Bank of America predicts[4] $67.1 billion in purchases will be made from mobile devices by European and U.S. shoppers in 2015. Mobile retailers in UK alone are expected to increase revenues up to 31% in FY 2013–14. History[edit] The Global Mobile Commerce Forum, which came to include over 100 organisations, had its fully minuted launch in London on 10 November 1997. Mobile-commerce-related services spread rapidly in early 2000. Products and services available[edit] Mobile ATM[edit]
Digital Tipping and 'Shake to Pay' are New with Starbucks Enhanced App for iPhone | Starbucks Newsroom. Starbucks announces an enhanced mobile app for Apple's iOS which will allow customers to tip their baristas directly from the Starbucks for iPhone® app. Beginning March 19, customers using Starbucks App for iPhone in the U.S., U.K. and Canada will experience a streamlined design and easy access to their account and My Starbucks Rewards information.
In addition, customers using the app will have the option to leave a tip at more than 7,000 company-operated Starbucks® stores in the U.S. “With more than 11 percent of transactions a week now happening with a mobile device in our stores, and nearly 10 million customers currently using our mobile app, we’re thrilled to make the digital experience even easier and more rewarding for our customers and partners,” said Adam Brotman, chief digital officer for Starbucks. Through the Starbucks for iPhone® app, customers can enjoy the following features: Fact Sheet: Starbucks Mobile Apps and Mobile Payment About Starbucks. Why the Mobile Commerce Revolution Isn't What We Expected | Wallaby Financial. Starbucks runs mobile coupon loyalty program - Mobile Marketer - Database/CRM. By Dan Butcher April 22, 2009 A Starbucks 2D bar code mobile coupon delivered by Codilink Starbucks Coffee Co. is running a loyalty program based on 2D bar-code coupons deployed via SMS. The coffee giant tapped digital technology provider Codilink, which specializes in mobile services helping companies to offer loyalty programs to their clients.
The campaign is currently running in Guadalajara and San Luis Potosi, Mexico, but based on the 60 percent mobile coupon redemption rate, it is likely to be expanded. "The main strategies of this campaign are to reward loyal Starbucks customers and to get to know new customers and attract them to their stores," said Rodrigo Rivero Borrell, director/CEO of Codilink Mexico, Mexico City. "We were offering a system to create the coupons and track them to learn more about their customers, and mobile is the key way of doing that," he said. An in-store call-to-action urging customers to join Starbucks' mobile loyalty program.
Starbucks Shows What’s Possible with Mobile Commerce | Mobeam | Mobeam allows you to redeem anything with a barcode - coupons, tickets, gift and loyalty cards – directly from your smartphone. The mobile commerce industry is exploding and customers are starting to pay with their mobile devices. But there are still some pretty big hurdles that need to be addressed before scanning your phone at checkout becomes as intuitive as swiping a card or pulling out a wallet. For one, a lot of retailers do not have the infrastructure that’s needed for consumers to use their mobile devices to complete transactions, redeem coupons, or enter loyalty program information. Another major factor is a lack of trust from the consumer, because there’s too much technology involved when it comes to using their smartphone in the checkout line. Mobeam looks to solve both of these problems. A recent report from Berg Insight discovered that out of the half a billion dollars spent through mobile transactions in North America in 2012, the majority of those transactions came from Starbucks’ mobile payment application.
iPhone App. Scan, pay and earn rewards. It’s that simple. New features like Shake to Pay give you instant access to your Card, so you can save time in line. And the digital tip function lets you share your appreciation for your favorite baristas. As always, you can earn My Starbucks Rewards™ Stars and then redeem them for food and drinks—on the house. With our new app, you can: Pay, check your balance and reload your Card Get instant access to your barcode with Shake to Pay Track Stars and redeem rewards Leave a digital tip for your barista Find and redeem your personalized offers Get our free Pick of the Week Find stores, get directions and access store-specific hours and amenities Just sign in after downloading the new app to access these features.
If you have a customized drink saved under “My Favorites” in the previous Starbucks for iPhone® app, please take a screenshot so you can continue showing your barista your order. Have a question? Is Starbucks App's Security a Danger to Consumers? Starbucks is reportedly storing mobile app users' passwords in a manner that makes them accessible to a hacker with access to a user's phone, creating potential security risks that could erode consumer confidence in mobile payments. Mobile commerce is a large part of Starbucks brand; 11% of its U.S. and Canadian sales are made as mobile payments. Its app displays a bar code to be scanned at the point of sale to pay from a linked Starbucks Card prepaid account. The app can draw funds from a linked bank account to reload its balance. Starbucks considers the vulnerability "theoretical," but has added safeguards to better protect customer data, Starbucks Chief Information Officer Curt Garner says in a written statement published Jan. 16.
The vulnerability only applied to iPhones that are physical stolen and hacked, he says. Starbucks is a rare success story in mobile payments. Google, for example, had some prominent security issues with an earlier version of its Google Wallet app. US mobile wallet users spent $500M in 2012 – nearly all of it at Starbucks. Smartphone owners in the U.S. bought $500 million worth of goods and services using mobile wallet apps in 2012, according to a new report by Berg Insight.
That’s just a drop in the ocean compared to the trillions of dollars in credit and debit card transactions every year, but what’s most surprising is where those mobile payments took place. According to Berg Insight, the vast majority of in-store mobile wallet transactions occurred in a Starbucks using the coffer giant’s own smartphone card app . Google Wallet, Square Wallet, LevelUp, Dwolla may be getting lots of media attention , but a single app that lets you buy coffee and pastries at a single business’s retail outlets is ruling the roost. This is actually less surprising than it might sound. The problems with mobile wallet services today are that you don’t know what merchants will support them and actually closing a transaction with a supporting retailer is often more difficult than it sounds. For Android. Our dedicated app links to your Starbucks Card, so you can scan to pay – while earning Stars toward My Starbucks Rewards. And there’s more.
If you want to find the closest Starbucks store, reload your Starbucks Card or manage your account, our app is here to make your day great. Features: Pay for your purchases with your Starbucks Card. Reload your Starbucks Card’s balance. Track your Stars and redeem your My Starbucks Rewards. Get directions to the nearest store, search by amenities and store hours. Got an idea on how to make this app even better? Have some questions about the Starbucks for Android™ app?