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Smart TV & Privacy

Facebook Twitter Videonet - News and Analysis - EBU outlines hybrid broadcast expectations., LORA, et al. - posters.pdf. RELEVANT ADVERTISING AND CONNECTED TV: THE FUTURE IS PERSONAL. With its latest campaign for the A7 Sportback car, Audi is trying to take targeted ads to the next level. Working with video ad network Smartclip, MediaCom, and cloud-based TV platform Woomi, the car manufacturer targeted ads directly to a select demographic of upmarket men, and will run across connected TVs from LG and Samsung which both have ties with Smartclip.

It has also launched its own TV app. According to Smartclip’s UK MD Sam Kayum, “This is the first ever connected-TV campaign in the UK that’s delivered across different web apps on multiple connected TVs.” Blog Offremedia » services OTT. Fall09 Presentations/CFP-Fall09-Sollins-PrivSec.pdf. Les enjeux juridiques de la TV connectée.