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The European Broadcasting Union (EBU) has published a document titled ‘Principles for Internet Connected and Hybrid Television in Europe’ that outlines what European broadcasters expect from hybrid systems that combine broadcast and broadcaster over-the-top TV services in the same devices. The organisation points out: “Hybrid technology raises a number of questions about the relationship between different players delivering services through the same hybrid platform. European broadcasters are substantial investors in audiovisual productions and services, and it is important that the economy of hybrid broadcasting should continue to encourage this investment and allow broadcasters to deliver its full benefits to the public.” The document outlines basic principles that EBU wants to be imposed in the HBB/connected TV market.
Videonet - News and Analysis - EBU outlines hybrid broadcast expectations
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www.nagravision.com/inthenews/Videonet_UEX-report_Nagravision_OpenTV.pdf
With its latest campaign for the A7 Sportback car, Audi is trying to take targeted ads to the next level. Working with video ad network Smartclip , MediaCom , and cloud-based TV platform Woomi , the car manufacturer targeted ads directly to a select demographic of upmarket men, and will run across connected TVs from LG and Samsung which both have ties with Smartclip. It has also launched its own TV app. According to Smartclip’s UK MD Sam Kayum, “This is the first ever connected-TV campaign in the UK that’s delivered across different web apps on multiple connected TVs.”
RELEVANT ADVERTISING AND CONNECTED TV: THE FUTURE IS PERSONAL | The Filter: Team Blog
Florence Le Borgne, Responsable de la Business Unit TV & Contenus numérique 100%média : L’IDATE a organisé le DigiWorld summit les 17 et 18 novembre sur le thème «Qui finance l’Internet du futur ?». La TV connectée y a occupé une grande place… Impactera-t-elle le marché publicitaire ? Florence Le Borgne : Grâce aux solutions de télévision connectée, de nouveaux services et contenus font progressivement leur apparition sur le téléviseur, en complément ou en concurrence des usages traditionnels du petit écran.
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European Broadcast Union calls for harmonized Internet TV standards
Les enjeux juridiques de la TV connectée
L’essor de la télévision connectée soulève quelques points juridiques. Modèles et incidences L’intégration du droit / TV Connectée est fonction du modèle en cause. L’IDATE a défini cinq modèles (source IDATE) : 1) "TV+" : offres centrées sur la télévision traditionnelle, enrichies par des contenus OTT («positionnement des éditeurs de chaînes de télévision en clair et création d’univers fermés TV linéaire +OTT).