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Smart TV & Privacy

Facebook Twitter Videonet - News and Analysis - EBU outlines hybrid broadcast expectations. Kudelski Security.

Securely Yours. Kudelski Security, a newly created division of the Kudelski Group, is an innovative independent Swiss provider of tailored cyber security solutions and services to enterprises, financial institutions, government administrations and the media industry. Its team of cyber security professionals boasts extensive expertise in the delivery of end-to-end digital security solutions built upon real-life experiences in advanced threat detection, security assessments, asset and reputation protection, as well as piracy risk mitigation. Kudelski Security’s global reach and multi-disciplinary incident response are reinforced by strategic international partnerships., LORA, et al. - posters.pdf. RELEVANT ADVERTISING AND CONNECTED TV: THE FUTURE IS PERSONAL. With its latest campaign for the A7 Sportback car, Audi is trying to take targeted ads to the next level. Working with video ad network Smartclip, MediaCom, and cloud-based TV platform Woomi, the car manufacturer targeted ads directly to a select demographic of upmarket men, and will run across connected TVs from LG and Samsung which both have ties with Smartclip.

It has also launched its own TV app. According to Smartclip’s UK MD Sam Kayum, “This is the first ever connected-TV campaign in the UK that’s delivered across different web apps on multiple connected TVs.” Personalised television, which uses personal taste profiles and content filtering to create recommendations for viewers, lends itself brilliantly to cleverly targeted advertising, but while such integrated and personalised campaigns as Audi’s show us some exciting possibilities, they are still only the beginning.

Like this: Like Loading... Blog Offremedia » services OTT. Florence Le Borgne, Responsable de la Business Unit TV & Contenus numérique 100%média : L’IDATE a organisé le DigiWorld summit les 17 et 18 novembre sur le thème «Qui finance l’Internet du futur ?».

Blog Offremedia » services OTT

La TV connectée y a occupé une grande place… Impactera-t-elle le marché publicitaire ? Florence Le Borgne : Grâce aux solutions de télévision connectée, de nouveaux services et contenus font progressivement leur apparition sur le téléviseur, en complément ou en concurrence des usages traditionnels du petit écran. Le financement de ces contenus, dits OTT («Over-the-Top»), repose sur le marché publicitaire et/ou sur un modèle économique payant (abonnement, paiement à l’acte). Il dépend à la fois du type de contenus proposés, de la nature de l’éditeur du service, de la propension de l’utilisateur à payer ou pas pour cela. Fall09 Presentations/CFP-Fall09-Sollins-PrivSec.pdf. Les enjeux juridiques de la TV connectée.