The Dove® Campaign for Real Beauty. Imagine a World Where Beauty is a Source of Confidence, Not Anxiety The Dove® brand is rooted in listening to women.
Based on the findings of a major global study, The Real Truth About Beauty: A Global Report, Dove® launched the Campaign for Real Beauty in 2004. The campaign started a global conversation about the need for a wider definition of beauty after the study proved the hypothesis that the definition of beauty had become limiting and unattainable. Among the study’s findings was the statistic that only 2% of women around the world would describe themselves as beautiful.
Since 2004, Dove® has employed various communications vehicles to challenge beauty stereotypes and invite women to join a discussion about beauty. Dove - "Onslaught" - Ogilvy & Mather. Dove - Evolution Commercial (higher quality)