The Next Web Conference. TNW Conference 2014 - Europe. Day 1 Agenda - Tuesday, March 26: SES New York 2013 - March 25-28 - SES Conference & Expo | Education for Today's Experienced Marketing. Sponsored Session presented by Acronym Enterprise Search is Evolving. Introducing: The Chief Keyword Officer.
Are you Ready? Tablets, Smartphones, new interfaces, Pinterest, Google+ - and the dozen innovative platforms being developed right this minute - are all part of the ever-changing web experience. Your role is evolving and so are your in-house search teams. You are managing more intent-based marketing channels from remarketing to social, yet for most enterprises search still provides the greatest contribution of revenue. Your teams are looking for ways to diversify, while still maximizing the value of search. The enterprises that will succeed will outsmart the competition by better understanding customers and targeting messaging and content, based on the customer – the more personal the experience, the greater the revenue potential. We'll talk about: The evolution of enterprise search teams and their future (it's bright!)
Step 1: Forget Social Media. Liste des sociétés participantes 2013 | Printemps des Etudes. E-Commerce Paris : 24 - 26 Septembre 2013. Association Nationale du Marketing.