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NEPTUNE Canada: Overview. Sharks. To measurably raise awareness and concern about the impact of the consumption of shark fin soup on shark populations and marine biodiversity, we work with media network partners in China to broadcast our “Say No to Shark Fin” campaign messages via TV and other media outlets, including video boards in subway and train stations, airports, and university campuses.
We have produced many high quality TV PSAs on shark fin for China with our celebrity ambassadors Yao Ming and others, including prominent Chinese CEOs. Our latest campaign features several new PSAs including sports icon David Beckham, actor and director Jiang Wen, actress Maggie Q, and NBA basketball star Jeremy Lin. Our campaigns, in combination with government bans at official events, have contributed to a reported 50% decrease in China’s shark fin consumption. Smithsonian Institution. M.E.E.R. e.V. Home. Main Page - Coastal Wiki. The Ocean. Center for Ocean Solutions. The Pew Charitable Trusts - Non Profit Organization Serving the Public.