Marketing / Promotion
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Magazines to Sell Subscriptions Within Facebook News Feed - Advertising Age - MediaWorks
Read the whole thing at AdAge →Social Gamers Are Most Familiar, Comfortable With Big-Brand Payment Services
[Editor's Note: The following article presents analysis and data excerpts from Inside Facebook Gold , our research and data membership service tracking Facebook's traffic growth and demographic landscape in global markets.] When it comes to web payments, Facebook is unique, giving games and other apps a massive international reach of over 500 million people — and yet, only a single-digit percentage ever make any payment. While conversion rates in the low single digits are standard, and certainly still interesting at volume, dozens of startups have dedicated themselves to making the barriers to payment as low as possible and in doing so hope to get more people spending more money. Payment options now include credit cards, mobile phones, promotional offers, promissory notes and others, while Facebook is working to gain user recognition with its virtual currency, Facebook Credits. What do users think of these many choices?
Fire Your Marketing Manager and Hire A Community Manager - David Armano - The Conversation - Harvard Business Review
David Armano is EVP, Global Innovation & Integration, at Edelman Digital , the interactive arm of global communications firm Edelman. You can follow him on Twitter at @armano . Okay, maybe that's going too far. I don't really recommend firing your marketing manager. I do however believe that most companies will eventually need to hire or contract with a community manager, if they haven't already.
Today, AdParlor is unveiling a new cost-per-install tool that allows Facebook Developers to purchase and drive installs of their application by leveraging the power of Facebook Ads. The tool allows a developer to set a fixed cost-per-install rate, and the AdParlor optimization engine creates hundreds of ads and dynamically adjusts bids to get installs at a lower rate. The tool is limited to a select number of AdParlor clients but will open up soon.
AdParlor Introduces CPI Acquisitions Tool Powered By Facebook Ads
Chances are that if your brand has a Facebook application or two, you’d like to know how it’s performing, get better insight into active users, and ascertain how its performance correlates to your site traffic and overall online presence. Hoping to make that a reality is the web analytics solution provider, Ominture , which is announcing today that their SiteCatalyst product, previously updated to support Twitter analytics , will now include an App Measurement for Facebook tool. App Measurement for Facebook gives SiteCatalyst users the ability to measure the popularity and success of Facebook applications using the analytics, segmentation, and reporting capabilities that the product already boasts. From the Omniture dashboard, users can view a number of Facebook application reports.
Omniture Launches Facebook Application Analytics for Brands
Omniture Introduces New Tools for Managing Facebook Ad Campaigns
Enterprise web analytics provider Omniture has further cemented its partnership with Facebook by announcing today that customers can now purchase, automate and more thoroughly track their Facebook ad buys. The new offerings are geared toward marketers looking to better understand the performance of their Facebook media buys, adding custom reporting options for a more complete look at the analytics, effectiveness and customer engagement generated by campaigns.
Facebook Expands Application Ad Targeting
In a subtle yet significant upgrade, Facebook has quietly enabled application developers to begin granting access to Facebook advertising accounts which wish to target ads toward their users. In other words, Zynga, the developers of FarmVille, could grant someone from Coca-Cola access to the Facebook-owned advertising space which resides next to the application (as pictured below), or elsewhere on the site. So what does this mean for developers, brands, and ad networks? I’ll explain below. This new option to target users of applications when granted access by the application owner should spawn a fair amount of speculation about Facebook’s intentions, however before jumping into the possibilities, I want to quickly review who’s participating in this process.